Indian digital consumer

The Indian Digital
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Where does India live?
Population
8% 8 Metro >5 mn

5% 19 Cities 1 - 5 mn
Urban 30%
70 mn HH

10% 396 Towns 0.1 - 1 mn

7% 4,738 Peri Urban 10k-0.1 mn
164 mn HH
Rural 70%

!"# 6,38,365 villages < 10,000

Source : Census Projections 2010

Metropolitan India

8% 8 Metro

5% 19 Cities

10% 396 Towns

7% 4,738 Peri Urban

!"# 6,38,365 villages


Rur-ban India

8% 8 Metro

5% 19 Cities

10% 396 Towns

7% 4,738 Peri Urban

!"# 6,38,365 villages


Deep Rural India

8% 8 Metro

5% 19 Cities

10% 396 Towns

7% 4,738 Peri Urban

!"# 6,38,365 villages


“
Rural is not a geography;
it is a mindset.

Knowledge@Wharton

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these

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The Rise of the Digital Natives

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Indian digital consumer

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