Crafting Compelling Stories
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This is the slide deck from my session on crafting presentations that deliver a compelling message. For the story to be compelling, it must create a sound business case that is foundationed on data and evidence and yet appeal to the right brain.
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Crafting Compelling Stories
- 2. or ni ng Goo dM nk You &T ha
- 4. Why are we here?
- 5. Why are we here? What can be changed?
- 6. Why are we here? What can be changed? How?
- 8. sla o
- 9. How did we it all up??
- 10. 3
- 11. 1 Mistaking legibility for communication
- 15. 2 Bad examples
- 18. 343 slides
- 20. 3 Bad advice
- 21. Words 7% Body Tone Language 55% 38%
- 22. 7×7
- 24. Report Story
- 25. exhaustive dramatic Report Story
- 26. Framework Topical Narrative Data Meaning Information Story Fact Metaphor
- 27. exhaustive dramatic Report Story
- 28. exhaustive dramatic Presentation Report Story explanatory
- 29. exhaustive dramatic Presentation Report Story explanatory
- 30. Ignite
- 34. Tell me a fact and I’ll remember
- 35. Tell me a truth and I’ll believe
- 36. Tell me a story and I’ll put it in my heart forever
- 37. The shortest distance between two people is a story!!
- 39. No!!new!stories
- 41. Just!‘Retold’
- 42. 35 years of research
- 43. Voyage and Overcoming Return the monster Rebirt h 7 Rags t $$$$ o Comedy :-) Tragedy ;-( The Quest
- 44. But...
- 45. 1 Build up 2 Crisis 3 Redemption
- 46. Not so FAST
- 47. Evidence 1 Use Specific Data
- 48. Evidence 1 Use Specific Data 2 Different Types of Evidence ‣ Qualitative and Quantitative ‣ Multiple Arguments ‣ Causal Arguments ‣ Evidence your argument too!
- 49. Evidence 1 Use Specific Data 2 Different Types of Evidence 3 New & Different Information
- 51. not proof.
- 52. 1 Build up 2 Crisis 3 Redemption
- 53. 1 2 3
- 54. 1 Situation or 2 Complication 3
- 55. 1 Situation or 2 Complication 3 Resolution
- 56. 1 Situation or 2 Complication 3 Resolution Example / Evidence
- 57. 1 Situation or 2 Complication 3 Resolution Example / Evidence
- 58. 1Situation or 2 Complication SCoRE 3 Resolution Example / Evidence
- 59. S Generic
- 60. S Generic Non-controversial
- 61. Co State the problem
- 62. Co State the problem Not a Question
- 63. R FROM TO Think Do
- 64. E Directly related
- 65. E Directly related Hypothetical
- 66. E Directly related Hypothetical Metaphor
- 68. Resources !"
- 69. Whole New Mind Dan Pink
- 70. The Seven Basic Plots Christopher Booker
- 71. Made to Stick Chip & Dan Heath
- 72. COMING SOON Presentation ROCKSTAR