13. Website Features Step 1: Marketing Channels Increase coverage of product Market position Step 2: Call to Action Lead generation Order forms Providing options Step 3: Opt-In Submit order form Order confirmation Follow up
14. Payment Gateway(How It Works) Credit Cards Increase coverage of product Market position Bank Transfers Lead generation Order forms Providing options Cheque / Cash Submit order form Order confirmation Follow up
15. Payment Gateway(How It Works) Bank Transfers Lead generation Order forms Providing options
16. Action Plan Step 1: Design Increase coverage of product Market position Step 2: Development Lead generation Order forms Providing options Step 3: Integration Submit order form Order confirmation Follow up Step 4: Launch Submit order form Order confirmation Follow up