In this e-commerce seminar, I have presented to the audience the meaning of e-commerce, status of e-commerce in Malaysia as of 2014, how to setup an e-commerce site, platforms available to setup an e-commerce website, the cost involved, characteristics of successful e-commerce site, how to accept payment from local banks (CIMB Clicks, Maybank2U, RHB Online, etc) and how to market your products through your e-commerce website. For any enquiries, please contact me at hello@mohdrafie.com or visit http://mohdrafie.com/ P/s: I also offer seminar for corporate organisation, small businesses, students apart from personal coaching to understand and setup e-commerce solution for your business or organisation needs.

1. Seminar E-commerce
22.2.2014
by Mohd Rafie Kamaruzaman

2. Terima kasih

3. Siapa saya?

4. Quick Survey

5. #ecommerce
Apa tu?

6. Jumlah transaksi online di dunia
$1.2 trillion
in 2013

7. Di mana kita?
29.6 juta orang

8. PayPal menganggarkan
RM5.7 billion
tahun 2015

9. 4,560 Audi R8

10. 93,000 MyVi Extreme

11. Platform

12. Platform
•
Blogspot
•
Facebook
•
WordPress
•
OpenCart
•
Shopify
•
etc

26. Guess how much they made?
250K / year

28. Old School

29. SLOW

31. Fast

33. Jimat masa
Jimat tenaga
Jimat duit

34. The “Bridge”

37. Platform
•
Blogspot
•
Facebook
•
WordPress
•
OpenCart
•
Shopify
•
etc

38. OPTION 1: Kos pembinaan laman e-commerce
•
Domain dan hosting = RM 200
•
Platform (Recommend WordPress + WooCommerce) =
RM 0 - RM 2000 (bergantung jika anda menggunakan
themes, atau plugins untuk WordPress)
•
Payment gateway = RM 140
Total (minima) = RM 340
Untuk mendapatkan add-on WooCommerce
untuk Webcash, anda boleh lawati:
http://mrkdesign.com/webcash-woocommerce

39. OPTION 2: Kos pembinaan laman e-commerce
•
Domain dan hosting = RM 200
•
Platform (Gravity Forms) = RM 100
•
Payment gateway = RM 170
Total = RM 470
Untuk mendapatkan add-on Gravity Forms
untuk Webcash, anda boleh lawati:
http://mrkdesign.com/webcash-gravity-forms

40. OPTION 3: Hosted e-commerce
•
Domain = RM 120 / year
•
Hosting, WordPress, e-commerce, themes, payment
gateway, etc = RM 150 / year
Total = RM 270 / year
Anda boleh langgani servis hosted
e-commerce dengan emailkan kepada:
mohdrafie@gmail.com

41. Success!

42. Ciri-ciri website e-commerce yang berjaya
•
Design dan layout
•
Navigation
•
Kategori
•
Strategi harga
•
Strategi pemasaran (marketing)
•
Retention
•
Payment gateway “Bridge”

43. Ciri-ciri website e-commerce yang berjaya
•
Laju dan mudah diakses
•
Gambar yang menarik

45. Product Profiling
User Profiling

46. Mula di sini

47. Product / Customer
Profiling
Pilih platform
Daftar domain
dan hosting
Setup website dan
mula menjual

48. Rujukan
•
http://mashable.com/2013/06/27/ecommerce-studychina-asia/
•
http://www.slideshare.net/ckaywong/the-ultimate-guideto-ecommerce-statistics-in-southeast-asiamalaysia-25412583