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Good Business Writing Skills presented by  Malathy Thiagarajah Organized by NET BALI SDN BHD
Good Communication is the lifeblood of successful organisations
Methods of Communication ,[object Object],[object Object],[object Object]
Five Methods of Communication Methods of Communication Examples Benefits   Written word   Letters, memos, fax messages, e-mail, reports, notices, leaflets, agendas, minutes, advertisements, factsheets, newsletters, invitations, forms, questionnaires, press releases 1 .      Permanent record 2.      Authority 3.      Evidence for future 4.      Can be read at leisure 5.      Can include visual aids to assist understanding  6.      Distance may be useful   Spoken word   Telephone calls, discussions, meetings, interviews, speeches, presentations, conferences, seminars, conversations 1.      Voice adds emphasis 2.      Immediate feedback 3.      Body Language or tone of voice   Symbolic gestures   Tone of voice, posture, gestures, facial expressions, actions, silence, movement, eye contact 1.      We can gain extra information  2.      We may be able to read “between the lines”
Five Methods of Communication   Visual images   Cartoons, illustrations, graphics, photographs, slides, drawings 1.      Understanding is often aided with visual images 2.      They can convey powerful conscious and unconscious messages 3.      Hold attention and interest   Multi-Media     Newspapers, magazines, radio cassettes, television, video, Intranet, Internet, World Wide Web, CD-ROMs 1 .      Can combine any of the above methods for interest and participation  
Getting Grips with Grammar Oh No. Grammar!
Mind Your Grammar ! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Subject-Verb Agreement
Agreement Rule 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  Agreement Rule 2   ,[object Object],[object Object],[object Object]
Agreement Rule 3   ,[object Object],[object Object],[object Object],[object Object]
Agreement Rule 4   ,[object Object],[object Object],[object Object],[object Object]
The Dictionary is your Lifeline
What about Punctuation? Do we have to ?
Punctuation is used to clarify the meaning of what is written ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dashes and Hyphens ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Commonly confused words ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BUSINESS LETTERS
Parts of a Business Letter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Format ,[object Object],[object Object],[object Object],[object Object]
Parts of a Business Letter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When does Communication Fail?
When does Communication Fail? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Remember ! ,[object Object],[object Object],[object Object]
KISS! ,[object Object],[object Object],[object Object],[object Object]
Research has been conducted into the degree of  understanding of sentences of different lengths. Take a look at these figures : Number of words in  the sentence Percentage of population who will understand on first reading 7-10 words 15-20 words 27 words or more 95% 75% 4%
Touch up your Tone Avoid Irritating Expressions Your failure to reply It is not our fault Your neglect You did not see You should know   We must insist You  failed to You should not expect to You cannot expect You have ignored We take issue Your complaint Your refusal to co-operate                                      
[object Object],[object Object],If you do not return your Form  before 1 st  August you will be too late to attend the conference Please return your form by 31 st  July so that we can register your name for the conference
[object Object],[object Object],Tim played the violin The violin was played by Tim
Five Cs of Good  Business Writing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Clarity ? Be Specific Avoid vague expressions Use familiar words
Conciseness ? Avoid unnecessary explanations Avoid wordiness, repetition, long words Use simple expressions instead of jargon
Courtesy ? Use “You” language rather than “We”  or “I” Be tactful Avoid Irritating expressions
Completeness Include dates, times, names & numbers Double check all details carefully Proofread and spell check
Correctness Use correct spelling and punctuation Use correct grammar Adapt your language to your reader
The 5 Ws of Planning Who ? What ? Why ? Where ? When ?                          
The 4-point plan for  successful structuring ,[object Object],[object Object],[object Object],[object Object]
Opening or Introduction (background & basics) ,[object Object],[object Object]
Details  (facts & figures) ,[object Object],[object Object],[object Object],[object Object]
Response or Action ,[object Object],[object Object],[object Object]
Tips for Better Letters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips for Better Letters ,[object Object],[object Object],[object Object],[object Object]
Close ,[object Object],[object Object]
List down the Categories of Business Letters
Tips for Writing Better Letters
Why are Memos Written?
Why Memos? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Purpose ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Clear, direct and focused way on day-to-day activities, like sales & profits, product  information, policies and schedule changes,  progress reports, orders and personnel  direction.
Format ,[object Object],[object Object],[object Object],[object Object],[object Object]
Structure ,[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object]
Style & Tone of a Memo ,[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Body/Discussion ,[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object]
Useful Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Useful Strategies ,[object Object],[object Object],[object Object]
Be diplomatic Edit carefully  Respond quickly
Question : Memo Question ??? Are expressions “Thank You” and “Kind Regards” necessary at the end of a memo?
Tips for Better Memos ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tips for Better Memos ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creative and Persuasive Writing
Sales Letters
AIDA Principles ,[object Object],[object Object],[object Object],[object Object]
Attention ? ,[object Object],[object Object],[object Object]
Interest ? ,[object Object],[object Object],[object Object]
Desire ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Action ? ,[object Object],[object Object]
Four P’s ,[object Object],[object Object],[object Object],[object Object]
Four Ps ,[object Object],[object Object],[object Object],[object Object]
What are Circulars? What are Notices ?
Tips for Circulars  ,[object Object],[object Object],[object Object],[object Object]
Tips for Better Notices ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Reports List down the Type of Reports TASK
Routine Reports ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Special Reports ,[object Object],[object Object]
The report-writing process Before you write Compile data Produce a draft Finalize the report
What are the stages in Report Writing?
Stage 1 : Before you write ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stage 2 : Compile Data ,[object Object],                  Public information (internet) interviews inspections questionnaire Opinion survey Books/journal/magazines visits Reference to past reports meetings quotations
Stage 3 : Produce the draft ,[object Object],[object Object],[object Object],[object Object],[object Object]
Stage 4 : Finalise your report ,[object Object],[object Object],[object Object],[object Object],[object Object]
Report Writing in Practise
DEBAT ISLAM VS KRISTIAN http://www. debatagung .com
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Effective Business Writing Skills

  • 2. Sponsored by:- DEBAT ISLAM VS KRISTIAN http://www. debatagung .com
  • 3. Good Business Writing Skills presented by Malathy Thiagarajah Organized by NET BALI SDN BHD
  • 4. Good Communication is the lifeblood of successful organisations
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  • 6. Five Methods of Communication Methods of Communication Examples Benefits   Written word   Letters, memos, fax messages, e-mail, reports, notices, leaflets, agendas, minutes, advertisements, factsheets, newsletters, invitations, forms, questionnaires, press releases 1 .     Permanent record 2.     Authority 3.     Evidence for future 4.     Can be read at leisure 5.     Can include visual aids to assist understanding 6.     Distance may be useful   Spoken word   Telephone calls, discussions, meetings, interviews, speeches, presentations, conferences, seminars, conversations 1.     Voice adds emphasis 2.     Immediate feedback 3.     Body Language or tone of voice   Symbolic gestures   Tone of voice, posture, gestures, facial expressions, actions, silence, movement, eye contact 1.     We can gain extra information 2.     We may be able to read “between the lines”
  • 7. Five Methods of Communication   Visual images   Cartoons, illustrations, graphics, photographs, slides, drawings 1.     Understanding is often aided with visual images 2.     They can convey powerful conscious and unconscious messages 3.     Hold attention and interest   Multi-Media     Newspapers, magazines, radio cassettes, television, video, Intranet, Internet, World Wide Web, CD-ROMs 1 .     Can combine any of the above methods for interest and participation  
  • 8. Getting Grips with Grammar Oh No. Grammar!
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  • 15. The Dictionary is your Lifeline
  • 16. What about Punctuation? Do we have to ?
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  • 28. Research has been conducted into the degree of understanding of sentences of different lengths. Take a look at these figures : Number of words in the sentence Percentage of population who will understand on first reading 7-10 words 15-20 words 27 words or more 95% 75% 4%
  • 29. Touch up your Tone Avoid Irritating Expressions Your failure to reply It is not our fault Your neglect You did not see You should know   We must insist You failed to You should not expect to You cannot expect You have ignored We take issue Your complaint Your refusal to co-operate                                      
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  • 33. Clarity ? Be Specific Avoid vague expressions Use familiar words
  • 34. Conciseness ? Avoid unnecessary explanations Avoid wordiness, repetition, long words Use simple expressions instead of jargon
  • 35. Courtesy ? Use “You” language rather than “We” or “I” Be tactful Avoid Irritating expressions
  • 36. Completeness Include dates, times, names & numbers Double check all details carefully Proofread and spell check
  • 37. Correctness Use correct spelling and punctuation Use correct grammar Adapt your language to your reader
  • 38. The 5 Ws of Planning Who ? What ? Why ? Where ? When ?                          
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  • 46. List down the Categories of Business Letters
  • 47. Tips for Writing Better Letters
  • 48. Why are Memos Written?
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  • 51. Clear, direct and focused way on day-to-day activities, like sales & profits, product information, policies and schedule changes, progress reports, orders and personnel direction.
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  • 61. Be diplomatic Edit carefully Respond quickly
  • 62. Question : Memo Question ??? Are expressions “Thank You” and “Kind Regards” necessary at the end of a memo?
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  • 74. What are Circulars? What are Notices ?
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  • 77. Business Reports List down the Type of Reports TASK
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  • 80. The report-writing process Before you write Compile data Produce a draft Finalize the report
  • 81. What are the stages in Report Writing?
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  • 86. Report Writing in Practise
  • 87. DEBAT ISLAM VS KRISTIAN http://www. debatagung .com
  • 88. Thank You and Close