2. Front cover- Wiz Khalifa
The album cover
appeals to its target The writing font for the
audience with the title and artist name is
colours which is the same throughout
mainly focused on the digi pack and
green and the front consists on the same
image which is the colours. It stands out as
artist created of it is done with a plain
green smoke. black background .
The titling is also The front cover is selling
representing the the persona. This is done
main focus of the with the image being
album. As we see green and being made up
the terminology of of smoke, this is a
„paper‟ being joint symbolism of
with money which is marujuanaas it is a typical
also possibly topic of the artists
indicating what the features. This is the artist
music will be about selling himself as a
The title of rolling paper is attracting an audience of smoker.
smokers as its is a representation of rolling up drugs
in many hip hop music videos.

3. The image is revealing
the artist casually
Inside panel walking and his
costume is casual for a
hip hop artist as he is
revealed wearing a cap
and the chain which
are both typical
The inside panel reveals conventions of an hip
the image of the artist hop artist. The smart
which is the only clear coat with a hoody is
image of the artist on the not a typical hip hop
whole digi pack. This convention but works
indicates the importance well in this case as it
of the inside panel as it is suits the urban image
the representation of the to the cd.
artist in full effect.
The background of were
the artist is walking is
quite urbanized which
helps attract its target
audience as it based
around many colours and
is eye catching as it is not
simple. It creates a mood
and setting for the artist
before the audience have
even heard his album.

4. Back panel
The back of the digi Throughout the digi
pack reveals the pack the colour green
artist name in the is heavily influenced
middle writing as throughout it. It
smoke but the symbolizes hope and
same font growth which can be
throughout the digi indicating the artist is
pack. The names of trying to convey the
each song is at the message of hope in
bottom centre of this album but also
the back but in very growth as being
small font but all in recognized possibly.
capitals.
The back of the album cover sells the persona as a smoker. It is an
representation of his name in big font in green smoked writing. This is
attracting a target market of possible smokers which are very
common in America.

5. Eminem front cover
The front of the encore The album cover is
album sells the artist as playing with the
a gentleman. The way generic conventions
he is portrayed is with a as the artist is a
suit on and bowing rapper but is
down at his audience revealed as of a
which is giving him the opera singer. This is
image of being well not his average
mannered. convention of a
rapper.
The cover appeals to its
target audience by the
way its got the artist
dressed in a different
manner and is The font used in this
appealing to people digi pack are typical
who listen to other for rappers as it is
genre music such as big and bold which
classical,opra. This is is direct and
Eminem trying to sell reaches out to its
his character audience.
„Marshalls‟ story

6. The idea the cd
reveals is that the
Inside panel artist is writing a
goodbye letter and
the bullet can be
conveying the
The inside panel of message that the
Eminem's album is
artist is trying to say
designed as if it is
a letter to his
that someone is
family, friends and after him.
his fans signed by
himself. The disc Eminem is revealing a
itself is designed heightened reality to his
as if it is a sheet of character Marshall and
paper. is selling his story on the
cd. This is a unique way
to attract its target
audience as it tells a
The bullet is a little story about the
symbolism of album and keeps the
destruction but can audience keen which is
possibly be getting the a good way of selling the
message of suicide. artist.
The way this has been designed is to show the
audience that the new album is revealing a
message on the cd itself which reveals what
sort of music and what it would be about.

7. Back of album case The back of the cover
is indicating the issues
in rap and the anger its
promoting and this
The back of the back cover clearly
album cover reveals attracts its target
him having a gun audience as it is
which is indicating revealing the inner
possible anger violence of rap as guns
towards his audience are a typical convention
and is revealing the of a rapper.
threat of rap as the
suites a cover up.
It is unusual for the
back of a album
This back cover cover not to have
plays on what the the tracks names on
front cover is them but this is
portraying and away to keep the
reveals two target audience
complete different unaware and keen
sides to the on listening to what
character which his new album is
can be playing on about. This is a
the generic unique way of
conventions of the getting sales for
artist. famous artist.

8. Front panel The colors of the front
cover automatically
attract its audiences
which are clubbers or
people who like to
dance and his front
The album cover is a album cover has UV
example of a typical ray lights which are
mainstream artists typical conventions of a
as it is not a simple club songs. Its also a
album cover. It has futuristic and the I got
many different colors the idea of that in the
and is playing with name of the album
hop hop conventions “disc-overy”
with the way he‟s
revealed on the
cover. He‟s wearing The name of the artist
Rayban sun glasses and the album cover is
and his watch and displayed in the top left
bracelet are clearly of the cover and is in
being revealed to be white capitals. This is to
in the target reveal the importance
audiences face to of the artist in the
notice. album and is also
makes it stand out as
the background is
black.

9. Inside panel: Disc
The inside panel The writing
with the cd of style on the cd
the album is is in big capital
really blunt with letter which is
just a simple focusing
background of especially on
purple with the the artists
artist name and name
album cover.

10. Back panel
The back of the The back cover
album has the consists on the
names of the same features as
all the artist the front with the
tracks and they colours, smoke and
are all written in the uv lights. This
capital letters . helps the attraction
of the digipak as it
creates consistency
This back cover is throughout it.
selling the artist as
it is representing a
futuristic feeling The artist name and
with the starts album name is
clouds and the imprinted on the
colours. This back on each side
could be which indicates the
symbolising this importance of the
artist is the future artist and how this
as this is his first helps sell his name
album. as its his firsst
proper album
mainstream..

11. The costume of the artist
is revealed as being a
Nas front cover tracksuit with matching
hat and trainers and also
a lot of jewellery which is
also selling the artist as
being rich and also an
The artist is revealed image of a possible
sitting more on the gangster. This front cover
right side of the digi attracts the target
pack with his name audience of possible
on the left with a youths that enjoy street
random image of a life music
pigeon next to him as
he is revealed
stanched in a
crouching position on
the edge of a
possible bridge. This
stance sells the artist
as being cool