Indonesia Forest League (Liga Hutan Nasional)

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actually this proposal was for Young Lion 2013 submission, but it can be an open proposal for any stakeholder who are willing to implement this idea.

News & Politik Sport Technologie

INTAN ANDINI
M. FARHAN NOOR
YOUNG LIONS 2013
XM GRAVITY

INDONESIA
FOREST LEAGUE
(LIGA HUTAN NASIONAL)
Young Lions 2013

IN 2000, INDONESIA REACHED 1.4 Gton CO2e.
ALMOST 645 Mton CO2e (47%) COME FROM LUCF (LAND-USE CHANGE &
FORESTRY)
INDONESIA FOREST LEAGUE
BACKGROUND - GOALS - INSIGHTS -
CAMPAIGN - BUZZ
SOURCE : KEMENTRIAN KEHUTANAN RI
Kton CO2e

INDONESIA FOREST LEAGUE
BACKGROUND - GOALS - INSIGHTS -
CAMPAIGN - BUZZ
SINCE 2011, WE HAVE REDD+ PROGRAM (REDUCING EMISSION FROM
DEFORESTATION AND FOREST DEGRADATION+) INITIATE BY OUR
GOVERNMENT AND UNDP

TO SUPPORT OUR NATIONAL STRATEGY OF REDUCING EMISSION FROM
DEFORESTATION AND FOREST DEGRADATION+ (REDD+)
(MINIMUM 26% BY 2020 / UNILATERAL)
INDONESIA FOREST LEAGUE
BACKGROUND - GOALS - INSIGHTS -
CAMPAIGN - BUZZ
SOURCE :DOKUMEN KEHUTANAN RI
VOLUME
IN GGCO2E

INDONESIA FOREST LEAGUE
BACKGROUND - GOALS - INSIGHTS -
CAMPAIGN - BUZZ
PAPUA, KALIMANTAN AND SUMATERA BECOME THE BIG FOREST
AREA IN INDONESIA. MOSTLY THE STAKEHOLDER OF FORESTRY &
LAND-USE CHANGE ARE MALE, PRODUCTIVE AGE (17-35 YEARS
OLD)
SO, WHAT ARE THEY DOING IN THEIR FREE TIME?
SOURCE : WIKIPEDIA

INDONESIAN SOCCER FANS PLACED 3RD AS
THE BIGGEST SUPPORTER BASE IN THE
WORLD AFTER ARGENTINA AND ENGLAND
(england sport marketing)
INDONESIA FOREST LEAGUE
THEY ARE MORE CARE & ENGAGE WITH
THEIR LOCAL SOCCER CLUB RATHER
THAN WITH THEIR ENVIRONMENT NOR
GOVERNMENT. 96% SPACE OF STADIUM
WAS FULL IN EVERY MATCH.
(beritajatim.com)
BACKGROUND - GOALS - INSIGHTS -
CAMPAIGN - BUZZ
IN REGION, ONE OF THE CASUAL EVENT WHO CAN REUNITE
PEOPLE AND DRIVE THEM TO PARTICIPATE IS ANYTHING RELATED
WITH THEIR SOCCER CLUB

BACKGROUND - GOALS - INSIGHTS -
CAMPAIGN - BUZZ
INDONESIA
FOREST LEAGUE
DONATE ONE TREMBESI
TREE GET ONE HOME
MATCH TICKET
HOW?
*TREMBESI IS A KIND OF TREE THAT ABSORD CO2 HIGHER
THAN OTHER TREES. IT COST IDR 15,000 - 20,000
TOGETHER WITH NATIONAL FOOTBALL ASSOCIATION, LOCAL FOOTBALL
CLUB, MUNICIPALITIES & UN-REDD+ TWISTED THE NATIONAL LEAGUE WITH A
FOREST INDEX SUSTAINABILITY.

PERIODICALLY, WE MEASURE THE REFERENCE
EMISSION LEVEL. IF THEY REACH THE TARGET,
THEY WILL GET THEIR STADIUM RENOVATED
WHAT FANS/CITIZENS CAN GET?
INDONESIA FOREST LEAGUE
BACKGROUND - GOALS - INSIGHTS -
CAMPAIGN - BUZZ
INFORMATION CAN BE ACCESS IN
WWW.LIGAHUTANNASIONAL.COM

GOALS - INSIGHTS - CAMPAIGN -
BUZZ
INDONESIA FOREST LEAGUE
LOCAL STADIUM
www.ligahutannasional.com
CORE SOCIAL MEDIA
CHANNELS
LOCAL
NEWSPAPER
SEARCH
COMMUNITY
INFLUENCERS
TARGETED BANNER
BY REGION
ALL COMMUNICATION IS LOCALIZED BY REGION
NEWS
PLATFORM

FANS STARTED TO BUY TREES INSTEAD TICKET
PASS TO WATCH THEIR HOME GAME LIVE IN THE
STADIUM
CHANGING INGRAINED HABITS
INDONESIA FOREST LEAGUE
WHILE THE TREES HELP TO DECREASED THE
EMISSION LEVEL

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Indonesia Forest League (Liga Hutan Nasional)

1. INTAN ANDINI M. FARHAN NOOR YOUNG LIONS 2013 XM GRAVITY

2. INDONESIA FOREST LEAGUE (LIGA HUTAN NASIONAL) Young Lions 2013

3. IN 2000, INDONESIA REACHED 1.4 Gton CO2e. ALMOST 645 Mton CO2e (47%) COME FROM LUCF (LAND-USE CHANGE & FORESTRY) INDONESIA FOREST LEAGUE BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ SOURCE : KEMENTRIAN KEHUTANAN RI Kton CO2e

4. INDONESIA FOREST LEAGUE BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ SINCE 2011, WE HAVE REDD+ PROGRAM (REDUCING EMISSION FROM DEFORESTATION AND FOREST DEGRADATION+) INITIATE BY OUR GOVERNMENT AND UNDP

5. TO SUPPORT OUR NATIONAL STRATEGY OF REDUCING EMISSION FROM DEFORESTATION AND FOREST DEGRADATION+ (REDD+) (MINIMUM 26% BY 2020 / UNILATERAL) INDONESIA FOREST LEAGUE BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ SOURCE :DOKUMEN KEHUTANAN RI VOLUME IN GGCO2E

6. INDONESIA FOREST LEAGUE BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ PAPUA, KALIMANTAN AND SUMATERA BECOME THE BIG FOREST AREA IN INDONESIA. MOSTLY THE STAKEHOLDER OF FORESTRY & LAND-USE CHANGE ARE MALE, PRODUCTIVE AGE (17-35 YEARS OLD) SO, WHAT ARE THEY DOING IN THEIR FREE TIME? SOURCE : WIKIPEDIA

7. INDONESIAN SOCCER FANS PLACED 3RD AS THE BIGGEST SUPPORTER BASE IN THE WORLD AFTER ARGENTINA AND ENGLAND (england sport marketing) INDONESIA FOREST LEAGUE THEY ARE MORE CARE & ENGAGE WITH THEIR LOCAL SOCCER CLUB RATHER THAN WITH THEIR ENVIRONMENT NOR GOVERNMENT. 96% SPACE OF STADIUM WAS FULL IN EVERY MATCH. (beritajatim.com) BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ IN REGION, ONE OF THE CASUAL EVENT WHO CAN REUNITE PEOPLE AND DRIVE THEM TO PARTICIPATE IS ANYTHING RELATED WITH THEIR SOCCER CLUB

8. BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ INDONESIA FOREST LEAGUE DONATE ONE TREMBESI TREE GET ONE HOME MATCH TICKET HOW? *TREMBESI IS A KIND OF TREE THAT ABSORD CO2 HIGHER THAN OTHER TREES. IT COST IDR 15,000 - 20,000 TOGETHER WITH NATIONAL FOOTBALL ASSOCIATION, LOCAL FOOTBALL CLUB, MUNICIPALITIES & UN-REDD+ TWISTED THE NATIONAL LEAGUE WITH A FOREST INDEX SUSTAINABILITY.

9. PERIODICALLY, WE MEASURE THE REFERENCE EMISSION LEVEL. IF THEY REACH THE TARGET, THEY WILL GET THEIR STADIUM RENOVATED WHAT FANS/CITIZENS CAN GET? INDONESIA FOREST LEAGUE BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ INFORMATION CAN BE ACCESS IN WWW.LIGAHUTANNASIONAL.COM

10. GOALS - INSIGHTS - CAMPAIGN - BUZZ INDONESIA FOREST LEAGUE LOCAL STADIUM www.ligahutannasional.com CORE SOCIAL MEDIA CHANNELS LOCAL NEWSPAPER SEARCH COMMUNITY INFLUENCERS TARGETED BANNER BY REGION ALL COMMUNICATION IS LOCALIZED BY REGION NEWS PLATFORM

11. FANS STARTED TO BUY TREES INSTEAD TICKET PASS TO WATCH THEIR HOME GAME LIVE IN THE STADIUM CHANGING INGRAINED HABITS INDONESIA FOREST LEAGUE WHILE THE TREES HELP TO DECREASED THE EMISSION LEVEL