Business generation model

1. By: Mohamed Mousa

2. What will you learn ?
• Business Model Generation teaches you how to make this simple one page
drawing.
• In one drawing, you have an understanding of the entire business picture.
• Help you in your current job developing business process workflow.
• Provides a powerful visual approach to understanding complex processes.

3. Introduction
1. Are you an entrepreneurial spirit?
2. Are you constantly thinking about how to create value and
build new businesses, or how to improve or transform your
organization?
3. Are you trying to find innovative ways of doing business to
replace old, outdated ones?
• If you’ve answered "yes” to any of these questions, welcome
to the Business Model Generation!

4. Agenda
Strategy
Canvas
Patterns
Process
Design

5. Canvas
Definition Business Model
A business model describes the rationale of how
an organization creates, delivers, and captures
value.

6. Canvas
9 Building Blocks
1.
Customer Segments (CS) – Who you serve?
• Mass market
• Niche market
• Segmented
• Diversified
• Multi-sided platforms

7. Canvas
9 Building Blocks
2. Value Propositions (VS) – The value you provide:
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Newness
Performance
Customization
Getting the job done
Design
Brand/ status
Price
Cost reduction
Risk reduction
Accessibility
Convenience/ Usability

8. Canvas
9 Building Blocks
3. Channels (CH) – How the value is delivered to your customers?
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Own
Partner
Direct
Indirect
Channel Types:
• Sales force
• Web sales
• Own stores
• Partner
• Stores
• Wholesaler

9. Canvas
9 Building Blocks
4.
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Customer Relationships – The communication environment with your
customers:
Personal assistance
Dedicated personal assistance
Self-service
Automated services
Communities
Co-creation

10. Canvas
9 Building Blocks
5. Revenue Streams (R$) – Your revenue sources
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Asset sale
Usage fee
Subscription fees
Lending / Renting / Leasing
Licensing
Brokerage fees
Advertising

11. Canvas
9 Building Blocks
6. Key Resources (KR) – the items you need to create your
value proposition
• Physical
• Intellectual
• Human
• Financial

12. Canvas
9 Building Blocks
7. Key Activities (KA) – the things you do with those resources
• Production
• Problem solving
• Platform/ network

13. Canvas
9 Building Blocks
8. Key Partnerships (KP) – third parties who also perform key
activities in order to provide the value proposition
• Optimization/ economy of scale
• Reduction of risk & uncertainty
• Acquisition of resources and activities

14. Canvas
9 Building Blocks
9. Cost Structure (C$) – your costs
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Cost-driven
Value-driven
Fixed costs
Variable costs
Economies of scale
Economies of scope

15. The Business Model Canvas

16. The Business Model Canvas

17. Pattern
Pattern in architecture is the idea of capturing
architectural design ideas as archetypal and
reusable descriptions.

18. Pattern

19. Pattern

20. Pattern
Principles of innovation

21. Design
Business people don’t just need to understand
designers better; they need to become designers.

22. Design
Customer Insight

23. Design
Virtual Thinking

24. Design
Virtual Thinking

25. Strategy
There’s not a single business model… There are
really a lot of opportunities and a lot of options
and we just have to discover all of them.
; they need to become designers.

26. Strategy
Once you have created your business model canvas, give it a good strategic review:
•Environment – identify your niche’s key trends, industry forces, market forces, and
macroeconomic forces
•Evaluating Business Models – the authors give a detailed 7-page assessment tool, for
you to check the health of your business model
•Blue Ocean Strategies – question your value proposition and explore new customer
segments Manage
• Multiple Business Models

27. Process