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Once upon a time there was an Arabian rowing team
Ϫ ´ ϥΎ ΰϢ ϲϓϳ ά
 ϧ ϣ ϳ ΪΪ ήή ά
      ΰΰ
Ώέέ έέέ ϰϠ ϒ ϳ ΪΠϠϲ Α ϖϳ ήϓ Ύ ϨΎ
    Ϯ    ϋ       Θ ήϋ
                  Θ       ή Ύ ϫϥ
                             Ύ Ύ
Arabian team and Japan agreed to do an annual
rowing race. Each team should contain 8 men.
  ϒ ϳ ΪΠ Θ γ Ύ ΑΎϰϠ ϥϮ ϧ ΎΎ
       ϠϱϮϨ ϕ Β ΎΎ ϋ ϭ Α Ύ
        Θ        δΑ ΎΎ        ϖ    ϔ Η
                            ϋ ΎΎΏήόό Η
                                    ό
ι ΎηηΔ ϧϤ Ϧϣϖϳ ήϓϞ ϥϮϜϳ ϥ ϰϠ
  Ψ ΔΎ    Λ      ή    ΘΘ ϋ
Both teams worked really hard to get in the best shape.
The day the race started both teams were in similar
condition. ....the Japanese won by 1 mile.
Ω ϤΤ ϮΤ ϨϋΪΪΟϞϜ ΩΪόΘ γγ ΪΪΎ ϫϦϔϞή Ϥ ϋ
 ΪΤ Τ ΤΤΪΪϋ ϭ
     Τ            θΑΩ γ γ Ο Ο ϳ ήήή
                               Οή
ϦϜϭ ....Ϫ Α ϣϦΘήϬήΕΕ ϧΠΖ ϕΎ Ύ δ
         Ϭ Ύ Θ ϳ ή ΰΰ Η ΎϠ Β
           θΘ ϔ              δδ
ΪΣΣ ΣϣϔέΎ ϲ Ύ δϓδ ϭί Ύ ΎϧΑ Ύ
   ϭϞ ϕ ϕ Β Α δδ     ϓϦΎΎΎ
                        Ύ ΎΎ
‫النهاية‪FINISH‬‬
The mood in the Arabian team was really close to the freeze point.
The top management decided to win the race next year. So they
established a team of analysts to observe the situation and
recommend an appropriate solution.
ñ ϢΟΰϣήϜ ϭ ϮϠϔό ήήΜ όΐ π π
     Ϭ Ο όΗΗ ό ϧϭ όόό ΜΏήόό
   ã
 ά ....Δ Ω ΎΔδδ ϲϓϕΎ Ύ Ϯϔ ϥ ΐ Π ϳϪ έήήϳ ήΒΒΒήή ϳϤ ϞόΟ Ϥ
        ϣΎΎϨ δ
          Ύ         Β Α ϳί
                     δδ ί         ϧ
                               Π ΄Α      Β Ϊ ΪΪ Ύ ϣ
Ϣ ϭϕΎ δΔ Βήϣ Δ Ϥ Ϧ Ϡ ϦΤϣ ϖϳ ήϓβ β ΄Θ Ύ
  ϳ ΪΪΗ Β ΒΒ ϭ ψΣΣ Σ ΣϤ Τ
          δδ              Ϡ
                          Τ            γ ΑΑΎ
 Δ γ ΎΎ ϮϠ Τ
  Β Ϩ Ύ ΤΤ
       ϤΎ
After several detailed analysis the team found out that
Japanese had 7 rowers and only one captain.
ι Ύηì 7 Ϣ ΪΪ ϥΎ Ϧ ϧΑ ΎϮ΄Αϔ θΘΘ Δ ϠϣΪϳ Ϊϋ ϞϋΎ ΪόΑ
   Ψ    Ϭϳ    Ύ Ύϥ ΎΎ Α Θ Δμ ϔ Γ
               ΎΎ ΎΎ                     ϋϭ Α
                                           ΤΗ
ΪΣΣ ΘΎ ϳ ΪΠϠ
  ϭϦ Α ϭϒ Θ
      Ύ       Θ
Of course the Arabian team had 7 captains but only one rower.
ϦΘΎ ϬϠ Ύηη 7 ϲ Α όϖϳ ήϔήϯ ΪΪ ϥΎϊ Β Ύ
  Α ϢΎι Ψ
    Ύ             ήόό   ή     Ύ ττΑ ϭ
ϒ ϳ ΪΠΘΔ Ϡϋ ϰ ϮΘΪΣΣϫϭ Ψ Ύ Ύ
      Θ ΔϤ ϋϳ ϭ Ϩ κ ηη Ύ
       Θ                  Ύ
Facing such critical scenario the management showed an unexpected
wisdom: they hired the consulting company to restructure the
Arabian team.
ϞΜΔ ΟϮϤΟϊ ϊϊ Θ ήή ϭϤϜΎΣ ΣΔ Α ό Γ Ω Ω
  ϣϬ ΟΟ      Ϯϣ ή ήΎ ΣΣ ϬϬϨ
                   ΎΎ     Δήόό έέ Ω ΕήήχχΎΎ
                                         ΎΎΣ
ΝήΤΤ ϒΤϮϤΤά
    Τ ϫΤ άΤ
ΔϜϫ Γ Ύ Δ μ Ψϧ ΕΕ θΘ γ ΔήθΑΔόΘ γ ΎΑ ΎϮϣϓ
 ϠΔ Ω μ
   ϣ ϋϋ       Θ έΎ γ Δ      Δ Ύγ Α ΑΎ
                                   Α
ϲ Α όϖϳ ήϔή
  ήόό     ή
After several months the consultants came up with
the conclusion that there were too many captains
and too few rowers in the Arabian team. A solution
was proposed based on this analysis: the structure
of the Arabian team has to be changed!
 ϞϠ ΨϦϤ ϣϰ · έΎ δ ϥδ ϭλ Ϥ Γ Ϟ Ϯ ηΪόΑϳϮϬϭ
    ΨΨ Ϝ Ψ·· θΘ δ         ΗΪ Ϊϋέ
ΪΠ ϓ Ϧ Π Ϟ Ϡ Η Ϧ Ϝ ήήΒΩ Ω
 ϦÀ Ϥ
    Π ϣ Ωϭ Ύ Β Ϧϣ ΪϋΩΟ Ϯϭ
     Π Π Ϊϋϋ ΒΒ          Β            Ϯϫϭ
 Ϟ ϫ ΤΘΘϰϠ ϋϋ Ύ ΤΤ ΪΪΗΗΗ Α ϖϳ ϔ ϲϓ
    Ϡ ΘάΘά ϋ Ϩ Ϣ Ϟ ϳ
               ϋ Ύ Τ Η
                 Α        Ϣϭϲ ήόό ή ή
                                    ό   ή
 ϲ Α όϖϳ ήϔήΔ Θ ΘΔ ΔΒ ήήή Ϩ Β ϲΒ ϐ ϳϪ
    ήόό    Ϡ ΔΤΘ ΔΒΒ ή Η ϐ
                Θ                 Ϩ ϧϮϫϭ
As of today there will be only 4 captains in the team led by 2
managers, one top-manager and one rower. Besides that, they
suggested to improve the rower’s working environment and to give
him higher competencies.
ϥ4 ΪϳϣϫΩΩ ϳ ήϔήϲϓϦΗΒ 4 Ύ Ϩ Ύ γγγγ ϫϥϮϜ τττ Ϧϣ ϧϭ
  ήή Ϣ Ϯ ϳ
         ϖ ή        ΎΒ    Ύ γ γ Ύ Ϯτ
                          Ύ          Ύ
                                     Ύ
ϰϠ ϲ δδέήή ϳϣ ·Δ Ύ ο Ύ
   ϋϋ δ Ϊ ϰ ϓΔο Α
             Ϊ
½Ϯ     Ϛ    ϰϓ      ϭϒϳ Ϡ          ϭϨ ϫϥϮϜ ϳϭ
ϥϭ Ϥ Ϟ
  ϑ             Ϥ          ϳ ϮϢ
                              ϳϥ
ϰϠ ϓ Σ ϮΣ ϣ ΪΪϳ
       Ϫ
       Ϯ
   ϋϋΰ ΰ Σ
Next year the Japanese won by 2 miles.
Ϟ2 2 ϕέΎ ϲϧΑ Ύϖϳ ήϔήί Ύ Δ Θ Δ δδ ϓ Ϩ ϲϓ
  ϣ2 ϔ ΎΎ
        Α ΎΎ ή Ύ ΔΎΘ Δ δ
                       Δ Θ
‫النهاية‪FINISH‬‬
The Arabian team immediatelly displaced the rower from the
team based on his unsatisfactory performance.
• έέέ Ϯ ΪΠΘϓϋϋ ϒΌ ϳ δ Ψ θ Θ Ύ ήόό Ϧ ήϮϤ Ύϲ ϖϳϔ
          ΘΘ      δ δκ θθθθΪΒγ Α ό
                               ΑΑ     ήήΎ
                                       ή
 ϲ ο ήϤήήή ΓΓΩΐ Β
       ή ήΓ Ω δΑ
But the bonus award was paid to the management for
the strong motivation the the team showed during the
preparation phase. • ήψψ έέΩ Ω
                       ψΓ ΩΔΔόόΠ Γ ϧΎ ϳϓ Η Ϣ
                                  θΗ΄ ϜϣϢ Η ϭ
                                          ΪΪΗ
ήή ΤΘ ΔΔ Ϡ ΧΧ Ϫϣϱ άά ϲάΎό ϫϮ δδδ
 π Θ Σή ϣ Θ ΪΪ ά όόΎΎΘ
     Θ ήή                  Ϥ
The consulting company prepared a new analysis,
which showed that the strategy was good, the
motivation was O.K. but the used tool has to be
improved.
Ϊϳ ΪΟϞ Ϡ ήήπ ΤΘ
        ϣ
       ΟΤΗ     Α θΘ γγΔ ήηΖΖΎ
               ΕΕέΎ γ  Δ      Ύ
 Γ Ζ ϧΎ Δ ΠήΘ γγϥ΄Α Ϭχχ
   ΪΪΟ ΎΔ ΠΗ γΗ     ή
ϦϜϭ jϨ    ϣ ϧ ϓ Ϯ
ΎήϳϮτΗ Πϳ Δ ΪΨδ ϤδΕΕΩ Ω Ω
 ϫ      ΐ   ϣ Θ δ ΕΩϭ Ω   ϦϜϭ


                                          Performed by ROCE
Currently the Arabian team is designing a new
boat.
‫حاليا يقوم الفريق العربي بتصميم قارب جديد‬

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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

السباق

  • 1.
  • 2. Once upon a time there was an Arabian rowing team Ϫ ´ ϥΎ ΰϢ ϲϓϳ ά ϧ ϣ ϳ ΪΪ ήή ά ΰΰ Ώέέ έέέ ϰϠ ϒ ϳ ΪΠϠϲ Α ϖϳ ήϓ Ύ ϨΎ Ϯ ϋ Θ ήϋ Θ ή Ύ ϫϥ Ύ Ύ
  • 3. Arabian team and Japan agreed to do an annual rowing race. Each team should contain 8 men. ϒ ϳ ΪΠ Θ γ Ύ ΑΎϰϠ ϥϮ ϧ ΎΎ ϠϱϮϨ ϕ Β ΎΎ ϋ ϭ Α Ύ Θ δΑ ΎΎ ϖ ϔ Η ϋ ΎΎΏήόό Η ό ι ΎηηΔ ϧϤ Ϧϣϖϳ ήϓϞ ϥϮϜϳ ϥ ϰϠ Ψ ΔΎ Λ ή ΘΘ ϋ
  • 4. Both teams worked really hard to get in the best shape. The day the race started both teams were in similar condition. ....the Japanese won by 1 mile. Ω ϤΤ ϮΤ ϨϋΪΪΟϞϜ ΩΪόΘ γγ ΪΪΎ ϫϦϔϞή Ϥ ϋ ΪΤ Τ ΤΤΪΪϋ ϭ Τ θΑΩ γ γ Ο Ο ϳ ήήή Οή ϦϜϭ ....Ϫ Α ϣϦΘήϬήΕΕ ϧΠΖ ϕΎ Ύ δ Ϭ Ύ Θ ϳ ή ΰΰ Η ΎϠ Β θΘ ϔ δδ ΪΣΣ ΣϣϔέΎ ϲ Ύ δϓδ ϭί Ύ ΎϧΑ Ύ ϭϞ ϕ ϕ Β Α δδ ϓϦΎΎΎ Ύ ΎΎ
  • 6. The mood in the Arabian team was really close to the freeze point. The top management decided to win the race next year. So they established a team of analysts to observe the situation and recommend an appropriate solution. ñ ϢΟΰϣήϜ ϭ ϮϠϔό ήήΜ όΐ π π Ϭ Ο όΗΗ ό ϧϭ όόό ΜΏήόό ã ά ....Δ Ω ΎΔδδ ϲϓϕΎ Ύ Ϯϔ ϥ ΐ Π ϳϪ έήήϳ ήΒΒΒήή ϳϤ ϞόΟ Ϥ ϣΎΎϨ δ Ύ Β Α ϳί δδ ί ϧ Π ΄Α Β Ϊ ΪΪ Ύ ϣ Ϣ ϭϕΎ δΔ Βήϣ Δ Ϥ Ϧ Ϡ ϦΤϣ ϖϳ ήϓβ β ΄Θ Ύ ϳ ΪΪΗ Β ΒΒ ϭ ψΣΣ Σ ΣϤ Τ δδ Ϡ Τ γ ΑΑΎ Δ γ ΎΎ ϮϠ Τ Β Ϩ Ύ ΤΤ ϤΎ
  • 7.
  • 8. After several detailed analysis the team found out that Japanese had 7 rowers and only one captain. ι Ύηì 7 Ϣ ΪΪ ϥΎ Ϧ ϧΑ ΎϮ΄Αϔ θΘΘ Δ ϠϣΪϳ Ϊϋ ϞϋΎ ΪόΑ Ψ Ϭϳ Ύ Ύϥ ΎΎ Α Θ Δμ ϔ Γ ΎΎ ΎΎ ϋϭ Α ΤΗ ΪΣΣ ΘΎ ϳ ΪΠϠ ϭϦ Α ϭϒ Θ Ύ Θ
  • 9.
  • 10. Of course the Arabian team had 7 captains but only one rower. ϦΘΎ ϬϠ Ύηη 7 ϲ Α όϖϳ ήϔήϯ ΪΪ ϥΎϊ Β Ύ Α ϢΎι Ψ Ύ ήόό ή Ύ ττΑ ϭ ϒ ϳ ΪΠΘΔ Ϡϋ ϰ ϮΘΪΣΣϫϭ Ψ Ύ Ύ Θ ΔϤ ϋϳ ϭ Ϩ κ ηη Ύ Θ Ύ
  • 11.
  • 12. Facing such critical scenario the management showed an unexpected wisdom: they hired the consulting company to restructure the Arabian team. ϞΜΔ ΟϮϤΟϊ ϊϊ Θ ήή ϭϤϜΎΣ ΣΔ Α ό Γ Ω Ω ϣϬ ΟΟ Ϯϣ ή ήΎ ΣΣ ϬϬϨ ΎΎ Δήόό έέ Ω ΕήήχχΎΎ ΎΎΣ ΝήΤΤ ϒΤϮϤΤά Τ ϫΤ άΤ ΔϜϫ Γ Ύ Δ μ Ψϧ ΕΕ θΘ γ ΔήθΑΔόΘ γ ΎΑ ΎϮϣϓ ϠΔ Ω μ ϣ ϋϋ Θ έΎ γ Δ Δ Ύγ Α ΑΎ Α ϲ Α όϖϳ ήϔή ήόό ή
  • 13.
  • 14. After several months the consultants came up with the conclusion that there were too many captains and too few rowers in the Arabian team. A solution was proposed based on this analysis: the structure of the Arabian team has to be changed! ϞϠ ΨϦϤ ϣϰ · έΎ δ ϥδ ϭλ Ϥ Γ Ϟ Ϯ ηΪόΑϳϮϬϭ ΨΨ Ϝ Ψ·· θΘ δ ΗΪ Ϊϋέ ΪΠ ϓ Ϧ Π Ϟ Ϡ Η Ϧ Ϝ ήήΒΩ Ω ϦÀ Ϥ Π ϣ Ωϭ Ύ Β Ϧϣ ΪϋΩΟ Ϯϭ Π Π Ϊϋϋ ΒΒ Β Ϯϫϭ Ϟ ϫ ΤΘΘϰϠ ϋϋ Ύ ΤΤ ΪΪΗΗΗ Α ϖϳ ϔ ϲϓ Ϡ ΘάΘά ϋ Ϩ Ϣ Ϟ ϳ ϋ Ύ Τ Η Α Ϣϭϲ ήόό ή ή ό ή ϲ Α όϖϳ ήϔήΔ Θ ΘΔ ΔΒ ήήή Ϩ Β ϲΒ ϐ ϳϪ ήόό Ϡ ΔΤΘ ΔΒΒ ή Η ϐ Θ Ϩ ϧϮϫϭ
  • 15. As of today there will be only 4 captains in the team led by 2 managers, one top-manager and one rower. Besides that, they suggested to improve the rower’s working environment and to give him higher competencies. ϥ4 ΪϳϣϫΩΩ ϳ ήϔήϲϓϦΗΒ 4 Ύ Ϩ Ύ γγγγ ϫϥϮϜ τττ Ϧϣ ϧϭ ήή Ϣ Ϯ ϳ ϖ ή ΎΒ Ύ γ γ Ύ Ϯτ Ύ Ύ Ύ ϰϠ ϲ δδέήή ϳϣ ·Δ Ύ ο Ύ ϋϋ δ Ϊ ϰ ϓΔο Α Ϊ ½Ϯ Ϛ ϰϓ ϭϒϳ Ϡ ϭϨ ϫϥϮϜ ϳϭ ϥϭ Ϥ Ϟ ϑ Ϥ ϳ ϮϢ ϳϥ ϰϠ ϓ Σ ϮΣ ϣ ΪΪϳ Ϫ Ϯ ϋϋΰ ΰ Σ
  • 16.
  • 17. Next year the Japanese won by 2 miles. Ϟ2 2 ϕέΎ ϲϧΑ Ύϖϳ ήϔήί Ύ Δ Θ Δ δδ ϓ Ϩ ϲϓ ϣ2 ϔ ΎΎ Α ΎΎ ή Ύ ΔΎΘ Δ δ Δ Θ
  • 19. The Arabian team immediatelly displaced the rower from the team based on his unsatisfactory performance. • έέέ Ϯ ΪΠΘϓϋϋ ϒΌ ϳ δ Ψ θ Θ Ύ ήόό Ϧ ήϮϤ Ύϲ ϖϳϔ ΘΘ δ δκ θθθθΪΒγ Α ό ΑΑ ήήΎ ή ϲ ο ήϤήήή ΓΓΩΐ Β ή ήΓ Ω δΑ
  • 20. But the bonus award was paid to the management for the strong motivation the the team showed during the preparation phase. • ήψψ έέΩ Ω ψΓ ΩΔΔόόΠ Γ ϧΎ ϳϓ Η Ϣ θΗ΄ ϜϣϢ Η ϭ ΪΪΗ ήή ΤΘ ΔΔ Ϡ ΧΧ Ϫϣϱ άά ϲάΎό ϫϮ δδδ π Θ Σή ϣ Θ ΪΪ ά όόΎΎΘ Θ ήή Ϥ
  • 21. The consulting company prepared a new analysis, which showed that the strategy was good, the motivation was O.K. but the used tool has to be improved. Ϊϳ ΪΟϞ Ϡ ήήπ ΤΘ ϣ ΟΤΗ Α θΘ γγΔ ήηΖΖΎ ΕΕέΎ γ Δ Ύ Γ Ζ ϧΎ Δ ΠήΘ γγϥ΄Α Ϭχχ ΪΪΟ ΎΔ ΠΗ γΗ ή ϦϜϭ jϨ ϣ ϧ ϓ Ϯ ΎήϳϮτΗ Πϳ Δ ΪΨδ ϤδΕΕΩ Ω Ω ϫ ΐ ϣ Θ δ ΕΩϭ Ω ϦϜϭ Performed by ROCE
  • 22. Currently the Arabian team is designing a new boat. ‫حاليا يقوم الفريق العربي بتصميم قارب جديد‬