2. UNIVERSAL BUSINESS APPROACH

3. Universal Business Approach
“There will come a day when this product
will be in every home.”

4. Universal Business Approach
To be in every home you need to be
universally accepted.
SUCCESS STORIES
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and are not affiliated with Herbalife nor do they endorse Herbalife products.

5. Universal Business Approach
Success Stories
5% 95%
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6. Universal Business Approach
Weight Control Program
CONDITIONS TO CREATE AND
RETAIN CUSTOMER BASE:
1. Extra weight
2. Desire to lose weight
3. Absence of another diet
4. Money
5. Readiness to start our program
6. Satisfaction with the results
7. Readiness to continue
8. Readiness to continue after having lost
weight
Conclusion:
Weight control program doesn’t fully conform with the
universal approach: weight control can be temporary, but
weight management is forever: We need a healthy
breakfast every day of our lives

7. Universal Business Approach
UNIVERSAL PRODUCT APPROACH
Why Breakfast?

8. Universal Business Approach
UNIVERSAL PRODUCT APPROACH
Where does
poor nutrition begin?

9. Universal Business Approach
UNIVERSAL PRODUCT APPROACH
It begins every day
in the morning

10. Universal Business Approach
What have you had for
breakfast today?

11. Universal Business Approach
Types of modern breakfast
• Carb based breakfast
• So called “balanced” breakfast that still has
excess carbs
• No breakfast

14. Modern kids breakfast

15. Universal Business Approach
NUTRITION DURING THE DAY AS A RESULT OF A POOR
BREAKFAST

17. Universal product approach
People believe they eat with their eyes
Eyes have nothing to do with it – it’s the
pancreas!
Pancreas is an organ of our body which
produces gastric juices and insulin

18. PANCREAS RULES US

19. How it works…

20. Human body consists of 100 trillion cells
and requires 114 different nutrients

21. What we ate yesterday gave us energy and
nutrients to regenerate cells and tissues of
our body
How did our body spend all this?
ENERGY
Nutrients to restore
cells and tissues
???
Fats Carbs Proteins
DAY NIGHT MORNING

22. Our body wakes up in the morning
and demands 114 nutrients!
And what do we give it?

23. Simple Carbs = Sugar!
(or nothing)

24. If carbs …

25. If nothing…

26. Results are the same

27. This vicious cycle leads to an
overweight state which can then
lead to other health challenges.

28. The criteria of a good breakfast.
1. Provides the body with all vital nutrients
2. Provides the body with energy
3. Provides the body with water
4. Helps to maintain a normal blood sugar level

29. Healthy breakfast
Basic program of good nutrition

30. How can I get this kind
of breakfast ?

31. Basic program of good nutrition

32. Who needs a good breakfast?
Grown-ups
Health-challenged and healthy people
Thin people and people with extra weight
Sports-oriented people and couch potatoes
All socioeconomic groups

33. Everybody needs a good breakfast!
We can help many people improve their
eating habits and their health.
...It means our prospects of building
business are limitless.

34. Customer Retention
Breakfast, Breakfast,
Weight control
Good nutrition Good nutrition
Results, Program personalization
awareness
CONTROL

35. Breakfast –
Basic program of good nutrition
2007:
Formula 1 - 28%
TOTAL: 49%

36. Results from day 1
• Energy
• Appetite
• Healthy digestion
• Sleep
• General well-being
• Mood
• Size and weight

37. Any doubts and objections like:
• I don’t need to lose weight
• I don’t want Herbalife
• I have tried dozens of diets, they simply don’t work for
me
• I have just started another diet
• I don’t believe in pills and powders
• I have no money, etc
Become meaningless as soon as you stop arguing and
ask a magic question:
“OK. And what do you
have for breakfast?”

38. Working with customers
• Simple explanation
• No conflict with other diets
• No expectation of results
• Good for the whole family
• Simple follow up
What have you had for breakfast today?

39. Recruiting – much simpler
• Contrary to when on other diets (weight control),
customers are enthusiastic in telling their friends
about their new breakfast, It means that such a
customer is a potential Distributor.
• No need to chase money; everybody can afford the
products.
• You can have and serve many more such customers,
hence increasing the number of potential Distributors.
• Distributors from low socioeconomic segments can
build a business.

40. Basic Program

41. Example: prices in Germany

43. Universal Business Approach
“There will come a day when this
product will be in every home.”