Drive Mobile Engagement with In-App Messages
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This document discusses how in-app messages can be used to drive mobile user engagement. Some key points made include: - In-app messages are effective at driving user behavior while they are using an app, unlike push notifications which are shown outside the app. - In-app messages can be personalized to individual users based on their behaviors to act as a "personal coach". - They require little engineering effort to design and implement. - Studies showed in-app messages increased retention rates by 3.5x and user engagement when triggered by behaviors compared to generic messages. - Five valuable uses of in-app messages are highlighted: managing purchases, increasing opt-ins, onboarding users, sharing information, and
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Drive Mobile Engagement with In-App Messages
- 1. Driving mobile user engagement using in-app messages
- 2. Recording and slides will be emailed by end of day Tuesday
- 3. Driving mobile user engagement using in-app messages Ehren Maedge VP/GM MoEngage @maedge #mowebinar | @moengage
- 4. What the heck are in-app messages #mowebinar | @moengage
- 6. Push notifications - shown outside the app #mowebinar | @moengage
- 7. In-apps. Shown to users while using the app #mowebinar | @moengage
- 8. #mowebinar | @moengage Push - drive users back to the app In-app - drive behavior while using the app
- 9. Why in-apps are a mobile marketer’s best friend #mowebinar | @moengage
- 10. In-apps are like hiring a personal coach for each user #mowebinar | @moengage
- 13. In-apps don’t require any engineering involvement to design and launch #mowebinar | @moengage
- 15. Music App Try a pro subscription now and listen to full tracks of your favorite songs Show me Maybe later #mowebinar | @moengage
- 16. Behavior vs. Broadcast In-apps can be delivered based on user behavior #mowebinar | @moengage
- 17. Trigger this in-app message when user installs and opens app the first time. #mowebinar | @moengage
- 18. Send a special offer to users who have booked at least two rides in the last month in a certain city #mowebinar | @moengage
- 19. In-app messages are effective at driving engagement #mowebinar | @moengage
- 20. 3.5X higher retention rate equates to 50 percent third-month retention of new users #mowebinar | @moengage
- 21. #mowebinar | @moengage engagement with generic in-app messaging is 28% engagement with messages that are triggered by user actions achieve 56%
- 22. Why in-apps are a mobile marketer’s best friend #mowebinar | @moengage -they are like coaching each individual user -they require little engineering involvement -they can be triggered off individual behavior -they are very effective at getting users to take action
- 23. 5Five valuable ways to use in-app messages #mowebinar | @moengage
- 24. Drive purchase behavior #mowebinar | @moengage
- 25. Drive purchase behavior #mowebinar | @moengage PurchaseBrowse Add to Cart 100 100 100
- 26. Drive purchase behavior #mowebinar | @moengage PurchaseBrowse Add to Cart 100 20 10
- 27. #mowebinar | @moengage Don’t leave that shopping cart!
- 28. #mowebinar | @moengage Maybe consider a purchase
- 29. Drive purchase behavior #mowebinar | @moengage PurchaseBrowse Add to Cart 100 20 10
- 30. Drive purchase behavior #mowebinar | @moengage PurchaseBrowse Add to Cart 100 30 10 Free shipping off your entire purchase today with code FREE
- 31. Drive purchase behavior #mowebinar | @moengage PurchaseBrowse Add to Cart Free shipping off your entire purchase today with code FREE Along with those pants, check out our new arrivals in shoes 100 30 10
- 32. Drive purchase behavior #mowebinar | @moengage PurchaseBrowse Add to Cart Free shipping off your entire purchase today with code FREE Along with those pants, check out our new arrivals in shoes 100 30 20 Share your new outfit with a friend
- 33. Increase Opt-In rates for email and push #mowebinar | @moengage
- 34. Increase Opt-In rates for push #mowebinar | @moengage
- 35. Increase Opt-In rates for push #mowebinar | @moengage
- 36. Prompt those who have opted out of push to opt in #mowebinar | @moengage
- 37. Drive higher email opt-in rates #mowebinar | @moengage
- 38. On-boarding New Users #mowebinar | @moengage
- 39. #mowebinar | @moengage Drive users to make their first purchase or booking
- 40. #mowebinar | @moengage Get users started on the right track
- 41. #mowebinar | @moengage Help them realize the full benefits
- 42. Share information #mowebinar | @moengage
- 43. #mowebinar | @moengage Update Available
- 44. #mowebinar | @moengage Noteworthy Features
- 45. Direct Feedback #mowebinar | @moengage
- 46. #mowebinar | @moengage Collect language preferences X Select your language preferences English French Spanish *
- 47. Rating their experience #mowebinar | @moengage
- 48. Five valuable ways to use in-app messages #mowebinar | @moengage -managing purchase behavior -increase opt-in rates for email and push -onboard new users -share valuable information -get feedback directly from user input
- 49. Go forth and conquer with in-app messages #mowebinar | @moengage
- 50. Driving mobile user engagement using in-app messages Ehren Maedge ehren@moengage.com 650-302-3752 #mowebinar | @moengage Any Questions?