1. Facebook for Business 101
Nancy Beth Guptill & Maureen Kerr
Cool Tools for Social Media

2. Agenda
● Introductions and how everyone is currently
using Facebook
● Benefits of using Facebook for business
● Examples of businesses using Facebook
● Building a strategy with Facebook
● Setting up a page
● How to get followers

3. How did Facebook begin?

4. If Facebook were a country...
● From: clickymedia.co.uk

5. The Growth
● clickymedia.co.uk

6. Facebook Facts

7. Using Facebook for Business
● Most popular social network with over 500 million users
● A tool for connecting people with those around them
● Provides the opportunity for users to experience the
personality of your brand online
● As a marketer, you can use Facebook to expand your
online footprint and engage with customers directly
● The largest Mall in the world where your Business Page
is your 'store front' – if people like what they see, they'll
stop in

8. Your social media
strategy should
have the end result
of identifying
“highgrade”
prospects that you
know are interested
in your business
and thus have a
better chance of
becoming a
customer.
Defining A Facebook Strategy

9. Business Goals for Facebook
1) Get found by people who are searching for your
products or services
2) Connect and engage with current and potential
customers
3) Create a community around your business (a tribe
and hungry crowd)
4) Promote other content you create, including
webinars, blog articles, or other resources
5) ULTIMATE: Drive traffic to your website and blog,
sign up for your e-zine

10. Your Business Reasons?
What are your business reasons for being on Facebook?
• Update your followers on latest developments
• Answer questions about your products and services
• Share information about your company
• Create photo albums of products or events
• Broadcast news and views
What else?

11. Profile vs Pages
Profiles are meant for people
Pages are meant for businesses
Differences between Business Pages and Personal Profiles:
1) Pages allow for multiple administrators to help manage the
account
2) Pages are, by default, public and will rank in Facebook and
public search results
3) Pages are split into different categories (local businesses,
brands, musicians) that help you get listed in more relevant
search results
4) Personal profiles have friends, requiring mutual acceptance,
while anyone can become a fan of your Page

12. Account Types
● Personal Account – restricted to 5000 friends
- Personal Profile vs. Professional Personal Profile
● Business Account Only – unlimited likes, limited
● Business Page – unlimited Fans / Likes
● Group – restricted to 5000 members (messaging will disable

13. Facebook Page vs Group

14. Facebook Page vs Group
The key distinction is a group is for a community of people with common
interest, while a page represents a brand or entity of which there are “fans.”

15. Page Functionality
- The Power of Sharing
- Creating Photo Albums
- Using ‘Notes
- Creating Events
- Monitor Your Page (analytics)

16. Attracting Fans
Attracting Fans (Free)
- Suggest to friends
- Use Power of Sharing
- Add page links everywhere in online and offline
promotions
- Add Facebook social plug-ins on blog and website
- Add FB widgets on Blog and webpage
- Include the Like and Share functionality on blog and
plug-in
- Include collecting names in offline business processes

17. Attracting Fans
Attract Fans – Paid Options
- Facebook Ads
- Run competitions and sweepstakes (Facebook has
Rules)

18. Pre-workshop Questions

19. Pre-Workshop Questions
What is the best way to
keep our page active?

20. What are some Key
points to keep in mind
when using Facebook
as a Major Marketing
Tool?
Pre-Workshop Questions

21. Facebook Group vs.
Facebook Business
Page
Pre-Workshop Questions

22. Pre-Workshop Questions
Facebook for Non Profit
– is it worth it?

23. Pre-Workshop Questions
How to engage people on
your group or fan page?

24. Pre-Workshop Questions
How to set measurable
goals, how do you
know it's working for
you?

25. Pre-Workshop Questions
Are there certain times
of the day that are
better to post?

26. Pre-Workshop Questions
Is there a way to engage
with others from your
page other than 'liking'
other groups?

27. Pre-Workshop Questions
Is there a way to update
your page via mobile
device with it coming
as a page post instead
of a person post?

28. Pre-Workshop Questions
Are there rules regarding
contest give-a-ways that
we should be adhering
to?

29. Pre-Workshop Questions
How to set up Facebook
for my new business

30. Pre-Workshop Questions
How to maintain what I
learn in this session?

31. Pre-Workshop Questions
How to reach my target
market, especially those
who are not presently
using Facebook or don't
want to use Facebook for
what ever reason

32. Pre-Workshop Questions
If our organization has a
page and a group and we
gather 200 members,
how do we avoid getting
a wall that is too busy
and irrelevant?

33. Pre-Workshop Questions
How do we avoid getting
negative postings?

34. Pre-Workshop Questions
Do we have to accept a
friend request in order to
have that person become
part of a group?