2. There has been another page rank update in the last
couple of weeks but it seems as though this has only
affected sites which previously had a page rank of zero.
The question many people are asking is when will google
update the page rank of all of the other sites which
already showed a page rank?
3. This latest update seems to be very similar to the previous
page rank update in which the older sites were also not
updated. When reading on various websites about other
webmasters opinions on this current trend, I have found a
number of reasons as to why this may be happening.
4. Over the last couple of years there have been quite a large
number of link exchange programs which have been
created. This have proven to be quite popular but are
frowned upon by google as the people who enter these
programs are in a way cheating to get to the top. Most
people are aware of the importance of backward links and
these link exchange programs make it very easy to obtain
them. In clearly states however in the google guidelines
that webmasters should not take part in these link
exchange programs. Webmasters who still go ahead are at
risk at having their site or sites banned.
5. The problem could be that it is very hard for search
engines like google to establish which links that each site
obtains are from these link exchanges and which links are
actual real and valid links. It is possible that google is close
to finding a formula to this problem and is delaying any
page rank updates on older sites until all of the finishing
touches are completed. My advice would be to never take
part in any of these link exchange programs and that if you
are currently in one, to come out of it as soon as possible.
6. There are many valid ways of promoting a website such as
via writing articles and by having good content which will
encourage other webmasters to want to link to your site.
7. I have to say that for somebody like myself who works
very hard to promote my own websites, that it is quite
frustrating to not be able to see the changes in the page
rank, as when I see my sites go up in page rank it gives me
a little boost and shows me that I am still doing the right
things. In a way it should not really matter however as I
am able to see my websites have higher rankings in the
search engines, this itself of course is the most important
thing. It is also a good thing that google are trying to stop
the people who are trying to cheat their way to the top,
that is of course if this is the real reason why there has not
been a full page rank update for some time.