This deck was presented by Geoff Bremner at the Business of APIs Conference on November 16, 2009 in NYC.

2. Communicating the Value of APIs
Business of APIs Conference 2009
November 16, 2009
Geoff Bremner
CEO, Modern Climate
gbremner@modernclimate.com
612-465-8160

4. 8 minutes that might
better help you:
Understand
and / or
Communicate

5. A Attitude
P Planning
I Investment

6. A Attitude

7. A Attitude

8. P Planning

9. P Planning
http://www.opte.org/

10. P Planning
= Day-to-day
Focus
1. Move faster.
2. Use your API internally.
3. Get more money
out of the long tail.
4. Socialize your API.

11. I Investment
all your digital programs are fine-tuned and proven - aren’t they?

12. Your API enables:
- Increased speed to market (less dev)
- Data Context UX Results
- Performance-based programs
I Investment

13. The Goose
& the
Golden Eggs

14. (Your Investment = The Goose)
Managed API / User Experience (= The Golden Egg Maker)
Customer-centric Marketing Affiliate Programs Social Media / Mobile Retail/POS
Sales + Marketing Tools Support + Service Product Development Ecosystem

17. People don’t want to be chased,
they want to discover...

18. People don’t want to be friends with
companies, they want to love
products that work...

19. A review from a collection of peers is
going to have more power than any
ad you create...

20. Beyond referrals from friends,
people are turning to Search...

21. More people are looking for answers
than for brands

22. To sum up:
API = shift your thinking, it’s a new era
increase the yield from your investment
it’s about what the people/customers want, first