The Casual Collective shares insightful information and lessons learned in making their games for the Facebook platform.

1. Everything You Always Wanted to Know About Building Successful Social Games for People Who Hate Social Games but Didn’t Know Who to Ask Will Harbin, CEO David Scott, Executive Producer Paul Preece, Executive Producer

3. Poorly monetized through ads

4. Few engagement tools

6. Leverages social graph

7. More opportunity to monetize

8. Multiple engagement tools

11. Allow users to compete with one another to encourage more playing time and/or spending

13. Helpful for growth, but not necessary if your game monetizes and retains users

14. Stream posts result in more installs than invite requests

15. Viral hooks should be integrated into core components of gameplay:

16. Build true multiplayer experiences

18. Impatient users will always pay if they are engaged

23. Defensive buildings have to actually defend Not just count towards some sort of global defense number

24. If I want to attack someone I should be able to attack them instantlyNo waiting hours for my army to march from A to B

27. We’ve had plenty of practice making Flash based TD gamesFlash Element TD 1 & 2, Desktop TD, Desktop Defender, Circle TD, Vector TD I, II, X, The Space Game, TSG: Missions.As traditional Flash Game Devs YOU can make the next big hit because you are the ones making real games.

29. Moar guns?

30. Moar multiplayer?

31. Moar customization?All of the above! Plus natty hats.

33. Individual unit control, meaningful tactics, online/offline support.

34. Persistent world of players and enemies.

35. Fog of war, AI fleets, resource contention.

36. Tech tree + customizable combat units.

38. Experienced in creating strategy games such as DTD, The Space Game, Minions & Backyard Monsters.

39. Pushing Flash to deliver 'proper' game experiences.

40. Real-time multiplayer, full-screen isometric engine, AI enemies.

41. Prioritizing engagement and fun above virality or monetization.

43. Dave Scott (dave@casualcollective.com)

44. Paul Preece (paul@casualcollective.com)