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Best Mobile App Promotion
Agencies, Networks and Tools




      promote your mobile app
      increase your appstore rankings
      attract loyal users and grow
      your revenues
About this guide
     §  This guide is designed to help
         you promote your mobile app
                                                                       Get in touch
                                                                        Feedback, questions?
     §  To promote your app
         effectively you need to try
         every channel possible                                         +44 (0) 203 322 2945 

                                                                        www.mobyaffiliates.com
     §  We’ve created a list of all the
         different app promotion                                        hello@mobyaffiliates.com
         networks, agencies and tools
                                                                        @mobyaffiliates

     §  Review the list and find new                                    www.facebook.com/
         ways to drive downloads and                                    mobyaffiliates/
         users for your app




2!
         Find out more about mobile advertising at mobyaffiliates.com
Index

                          1!           App Promotion Agencies

                          2!           App Promotion Networks

                          3!           App Promotion Tools




3!
       Find out more about mobile advertising at mobyaffiliates.com
App Promotion Agencies (Part 1)
     App promotion agencies will typically offer a range of services to mobile developers
     and publishers, ranging from traditional PR and marketing activity, to highly specialised
     services such as Appstore SEO (ASO), mobile ad buying and other techniques.

                •  App Promo – Full service app marketing agency offering PR, ASO,
                   development, mobile advertising and more. Based in Toronto, Canada.
                •  Combo App – App promotion agency offering PR, ASO and chart
                   placements campaigns. Headquartered in Chicago USA, with offices in
                   Vancouver, Canada.
                •  Avai - App developer that also offers app promotion and marketing
                   services. Based in Texas, USA.
                •  OnTheMob – App development and promotion agency that focuses on
                   media buying, press relations and product strategy. Clients include
                   Citroen and MasterCard. Based in Tel Aviv, Israel.
                •  Amadeus Consulting – App and software developer that also offers app
                   promotion, including social media marketing, press relations and Flurry
                   analytics. Based in Colorado, USA.
                •  AppsMarketing.mobi - Full service app promotion agency based in
                   Herzeliya, Israel. Worked with apps such as the KungFu Panda
                   Storybook and Retrogram.


4!
          Find out more about mobile advertising at mobyaffiliates.com
App Promotion Agencies (Part 2)
     App promotion agencies will typically offer a range of services to mobile developers
     and publishers, ranging from traditional PR and marketing activity, to highly specialised
     services such as Appstore SEO (ASO), mobile ad buying and other techniques.

                •  Appromotor – App promotion platform, which lets developers submit their
                   app into a database that acts as a resource for  journalists and bloggers
                   looking to review apps.
                •  My First Mobile App – App developer agency that also offers promotion
                   services across all smartphone platforms.
                •  Dot Com Infoway – App developer and promotion agency that offers a
                   range of services including press relations, social media and app update
                   recommendations. Based in San Francisco USA, with offices in India and
                   The Netherlands.
                •  Apppli – App developer and app promotion company offering SEO, ASO,
                   PPC, microsite development and other app promotion services. Based in
                   London, UK.
                •  App Optimisers – UK-based app promotion agency specialising in social
                   media marketing, video and blog promotion. Claims to have promoted 5
                   top 10-ranking apps.




5!
          Find out more about mobile advertising at mobyaffiliates.com
App Promotion Agencies (Part 3)
     App promotion agencies will typically offer a range of services to mobile developers
     and publishers, ranging from traditional PR and marketing activity, to highly specialised
     services such as Appstore SEO (ASO), mobile ad buying and other techniques.

                •  ProAppMarketing - ‘Boutique’ app marketing agency based in the UK.
                   Offers App-focused PR services, app sponsorship campaigns, blogger
                   outreach and more.
                •  MobiZest - Full service marketing agency that specialises in mobile and
                   app promotion. Clients include Intent Media and Just Eat. Based in
                   London, UK.
                •  PressPect – App marketing agency that helps promote your app in
                   Russia. Offers PR services, translation and Russian app store
                   optimisation. Based in Moscow, Russia.
                •  SEO Girl - Freelance web marketer based in Tel Aviv, Israel. Offers app
                   promotion services such as app store optimisation, social media
                   marketing and press relations.
                •  Sosemo – Digital marketing agency that offers app promotion services
                   such as PR, app store optimisation and review site submissions. Based in
                   New York City, USA.




6!
          Find out more about mobile advertising at mobyaffiliates.com
App Promotion Networks (Part 1)
     App promotion networks are mobile ad networks or ad buying platforms that place ads
     across other mobile apps. They will usually charge on the basis of CPI (cost per
     install) or CPD (cost per download) and in some cases in a very sophisticated way,
     such as charging only for active users (DAU). These networks sometimes use
     incentives to encourage downloads although this has now been banned by Apple, it is
     still being used to some extent by some of the networks on Android or over the mobile
     web, outside of Apple store.
               •  Fiksu – App marketing company offering non-incentivized download
                  network on iOS and Android. Works with brands such as VH1 and Barnes
                  and Noble. Based in Boston Massachusetts, USA.
               •  TapJoy – App promotion network that offers non-incentivized app
                  download network. TapJoy also provides sponsorship for developers
                  looking to port their app to Android. Based in San-Francisco, US.
               •  Applifier - App promotion network that works by delivering a user to your
                  app everytime your app delivers a user to another developer – with no
                  fees involved. Based in Helsinki, Finland, with offices in San Francisco.
               •  Adduplex – App promotion network that’s focused on the Windows Phone
                  7 operating system. Based in Helsinki, Finland.
               •  Appucino – Platform that uses location based marketing to promote
                  videogame apps and brands. Owned by developer Games2Win and
                  based in Mumbai, India.

7!
         Find out more about mobile advertising at mobyaffiliates.com
App Promotion Networks (Part 2)
     App promotion networks are mobile ad networks or ad buying platforms that place ads
     across other mobile apps. They will usually charge on the basis of CPI (cost per
     install) or CPD (cost per download) and in some cases in a very sophisticated way,
     such as charging only for active users (DAU). These networks sometimes use
     incentives to encourage downloads although this has now been banned by Apple, it is
     still being used to some extent by some of the networks on Android or over the mobile
     web, outside of Apple store.
               •  Flurry – Mobile analytics and app promotion network that offers targeted
                  user acquisition to developers via its AppCircle app recommendation
                  platform. Based in San Francisco, with offices in London and New York.
               •  G6Pay – App promotion network focuses on offering non-incentivized
                  pay-per-install downloads on Android and iOS. Based in California, USA.
               •  AppDog – Incentivized app promotion platform that rewards users with
                  free Facebook credits when they download Android or iOS apps. Based
                  in San Francisco, USA.
               •  MauDau – App promotion network that offers a similar solution to Applifier
                  whereby developers effectively trade app downloads for free. Based in
                  Chicago, USA.
               •  W3i - App promotion network that offers non-incentivized downloads on a
                  pay-per-engagement basis. Helped promote top 10 iOS app Tiny Zoo.
                  Based in San Francisco, USA.

8!
         Find out more about mobile advertising at mobyaffiliates.com
App Promotion Networks (Part 3)
     App promotion networks are mobile ad networks or ad buying platforms that place ads
     across other mobile apps. They will usually charge on the basis of CPI (cost per
     install) or CPD (cost per download) and in some cases in a very sophisticated way,
     such as charging only for active users (DAU). These networks sometimes use
     incentives to encourage downloads although this has now been banned by Apple, it is
     still being used to some extent by some of the networks on Android or over the mobile
     web, outside of Apple store.
               •  Jampp – Incentivized app promotion network that focuses entirely on the
                  Android platform and on Latin American users. Based in Buenos Aires,
                  Argentina with offices in London.	
  
               •  ChartBoost – Offers both internal app cross promotion, across a
                  developer’s own app library, and the ability for developers to directly set-
                  up cross-promotion deals between each other. Based in San Francisco,
                  USA.
               •  Ad Dash – App promotion/advertising network that lets developers set-up
                  their a cross promotion ad networks within their own library of apps.
               •  AdColony – Mobile ad network that focuses on HD video advertisements
                  for apps, where developers pay only if a video ad has been viewed to
                  completion. Based in Los Angeles, California.



9!
         Find out more about mobile advertising at mobyaffiliates.com
App Promotion Networks (Part 4)
      App promotion networks are mobile ad networks or ad buying platforms that place ads
      across other mobile apps. They will usually charge on the basis of CPI (cost per
      install) or CPD (cost per download) and in some cases in a very sophisticated way,
      such as charging only for active users (DAU). These networks sometimes use
      incentives to encourage downloads although this has now been banned by Apple, it is
      still being used to some extent by some of the networks on Android or over the mobile
      web, outside of Apple store.
                •  LunarAds – App promotion network that allows users to cross-promote
                   with themselves and other developers for free. Based in Missouri, USA.
                •  Clash Media - Mobile marketing company that offers a cost per download
                   app cross-promotion platform. Based in London, UK.
                •  TapGen – Allows developers to promote their apps across a non-
                   incentivized curated app wall, as well as platform that promotes apps
                   while also offering users competitions and special offers.




10!
          Find out more about mobile advertising at mobyaffiliates.com
App Promotion Tools
      As the app promotion field gets more and more complex some interesting tools and
      platforms are starting to emerge. This is a very nascent area compared to the web for
      example where there are 1000s of SEO tools and services for example.

                •  AppCod.es – Tool that helps developers better optimise their apps for
                   different app stores.
                •  MobileDevHQ – App store optimisation tool that lets you tracking your
                   rankings and optimise search keywords.
                •  Alau.me – Link tracking tool, similar to bit.ly, that lets you track how many
                   users click on a link to your app store page and then go on download
                   your app.




11!
          Find out more about mobile advertising at mobyaffiliates.com
Your Next Step
      •    To find out more about app
           promotion go to
                                                                          Get in touch
           mobyaffiliates.com                                               Feedback, questions?

      •    We've created a directory of
           app promotion services as                                       +44 (0) 203 322 2945 
           well as useful guides to:
                                                                           www.mobyaffiliates.com
            ü  Appstore Optimization
            ü  App Promotion                                              hello@mobyaffiliates.com
            ü  Appstores
                                                                           @mobyaffiliates
            ü  Mobile advertising
                                                                           www.facebook.com/
                                                                           mobyaffiliates/
      •    We always like to hear from
           you so get in touch any time!



12!
            Find out more about mobile advertising at mobyaffiliates.com

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Mobile App Promotion Agencies, Networks & Tools Guide

  • 1. Best Mobile App Promotion Agencies, Networks and Tools promote your mobile app increase your appstore rankings attract loyal users and grow your revenues
  • 2. About this guide §  This guide is designed to help you promote your mobile app Get in touch Feedback, questions? §  To promote your app effectively you need to try every channel possible +44 (0) 203 322 2945  www.mobyaffiliates.com §  We’ve created a list of all the different app promotion hello@mobyaffiliates.com networks, agencies and tools @mobyaffiliates §  Review the list and find new www.facebook.com/ ways to drive downloads and mobyaffiliates/ users for your app 2! Find out more about mobile advertising at mobyaffiliates.com
  • 3. Index 1! App Promotion Agencies 2! App Promotion Networks 3! App Promotion Tools 3! Find out more about mobile advertising at mobyaffiliates.com
  • 4. App Promotion Agencies (Part 1) App promotion agencies will typically offer a range of services to mobile developers and publishers, ranging from traditional PR and marketing activity, to highly specialised services such as Appstore SEO (ASO), mobile ad buying and other techniques. •  App Promo – Full service app marketing agency offering PR, ASO, development, mobile advertising and more. Based in Toronto, Canada. •  Combo App – App promotion agency offering PR, ASO and chart placements campaigns. Headquartered in Chicago USA, with offices in Vancouver, Canada. •  Avai - App developer that also offers app promotion and marketing services. Based in Texas, USA. •  OnTheMob – App development and promotion agency that focuses on media buying, press relations and product strategy. Clients include Citroen and MasterCard. Based in Tel Aviv, Israel. •  Amadeus Consulting – App and software developer that also offers app promotion, including social media marketing, press relations and Flurry analytics. Based in Colorado, USA. •  AppsMarketing.mobi - Full service app promotion agency based in Herzeliya, Israel. Worked with apps such as the KungFu Panda Storybook and Retrogram. 4! Find out more about mobile advertising at mobyaffiliates.com
  • 5. App Promotion Agencies (Part 2) App promotion agencies will typically offer a range of services to mobile developers and publishers, ranging from traditional PR and marketing activity, to highly specialised services such as Appstore SEO (ASO), mobile ad buying and other techniques. •  Appromotor – App promotion platform, which lets developers submit their app into a database that acts as a resource for  journalists and bloggers looking to review apps. •  My First Mobile App – App developer agency that also offers promotion services across all smartphone platforms. •  Dot Com Infoway – App developer and promotion agency that offers a range of services including press relations, social media and app update recommendations. Based in San Francisco USA, with offices in India and The Netherlands. •  Apppli – App developer and app promotion company offering SEO, ASO, PPC, microsite development and other app promotion services. Based in London, UK. •  App Optimisers – UK-based app promotion agency specialising in social media marketing, video and blog promotion. Claims to have promoted 5 top 10-ranking apps. 5! Find out more about mobile advertising at mobyaffiliates.com
  • 6. App Promotion Agencies (Part 3) App promotion agencies will typically offer a range of services to mobile developers and publishers, ranging from traditional PR and marketing activity, to highly specialised services such as Appstore SEO (ASO), mobile ad buying and other techniques. •  ProAppMarketing - ‘Boutique’ app marketing agency based in the UK. Offers App-focused PR services, app sponsorship campaigns, blogger outreach and more. •  MobiZest - Full service marketing agency that specialises in mobile and app promotion. Clients include Intent Media and Just Eat. Based in London, UK. •  PressPect – App marketing agency that helps promote your app in Russia. Offers PR services, translation and Russian app store optimisation. Based in Moscow, Russia. •  SEO Girl - Freelance web marketer based in Tel Aviv, Israel. Offers app promotion services such as app store optimisation, social media marketing and press relations. •  Sosemo – Digital marketing agency that offers app promotion services such as PR, app store optimisation and review site submissions. Based in New York City, USA. 6! Find out more about mobile advertising at mobyaffiliates.com
  • 7. App Promotion Networks (Part 1) App promotion networks are mobile ad networks or ad buying platforms that place ads across other mobile apps. They will usually charge on the basis of CPI (cost per install) or CPD (cost per download) and in some cases in a very sophisticated way, such as charging only for active users (DAU). These networks sometimes use incentives to encourage downloads although this has now been banned by Apple, it is still being used to some extent by some of the networks on Android or over the mobile web, outside of Apple store. •  Fiksu – App marketing company offering non-incentivized download network on iOS and Android. Works with brands such as VH1 and Barnes and Noble. Based in Boston Massachusetts, USA. •  TapJoy – App promotion network that offers non-incentivized app download network. TapJoy also provides sponsorship for developers looking to port their app to Android. Based in San-Francisco, US. •  Applifier - App promotion network that works by delivering a user to your app everytime your app delivers a user to another developer – with no fees involved. Based in Helsinki, Finland, with offices in San Francisco. •  Adduplex – App promotion network that’s focused on the Windows Phone 7 operating system. Based in Helsinki, Finland. •  Appucino – Platform that uses location based marketing to promote videogame apps and brands. Owned by developer Games2Win and based in Mumbai, India. 7! Find out more about mobile advertising at mobyaffiliates.com
  • 8. App Promotion Networks (Part 2) App promotion networks are mobile ad networks or ad buying platforms that place ads across other mobile apps. They will usually charge on the basis of CPI (cost per install) or CPD (cost per download) and in some cases in a very sophisticated way, such as charging only for active users (DAU). These networks sometimes use incentives to encourage downloads although this has now been banned by Apple, it is still being used to some extent by some of the networks on Android or over the mobile web, outside of Apple store. •  Flurry – Mobile analytics and app promotion network that offers targeted user acquisition to developers via its AppCircle app recommendation platform. Based in San Francisco, with offices in London and New York. •  G6Pay – App promotion network focuses on offering non-incentivized pay-per-install downloads on Android and iOS. Based in California, USA. •  AppDog – Incentivized app promotion platform that rewards users with free Facebook credits when they download Android or iOS apps. Based in San Francisco, USA. •  MauDau – App promotion network that offers a similar solution to Applifier whereby developers effectively trade app downloads for free. Based in Chicago, USA. •  W3i - App promotion network that offers non-incentivized downloads on a pay-per-engagement basis. Helped promote top 10 iOS app Tiny Zoo. Based in San Francisco, USA. 8! Find out more about mobile advertising at mobyaffiliates.com
  • 9. App Promotion Networks (Part 3) App promotion networks are mobile ad networks or ad buying platforms that place ads across other mobile apps. They will usually charge on the basis of CPI (cost per install) or CPD (cost per download) and in some cases in a very sophisticated way, such as charging only for active users (DAU). These networks sometimes use incentives to encourage downloads although this has now been banned by Apple, it is still being used to some extent by some of the networks on Android or over the mobile web, outside of Apple store. •  Jampp – Incentivized app promotion network that focuses entirely on the Android platform and on Latin American users. Based in Buenos Aires, Argentina with offices in London.   •  ChartBoost – Offers both internal app cross promotion, across a developer’s own app library, and the ability for developers to directly set- up cross-promotion deals between each other. Based in San Francisco, USA. •  Ad Dash – App promotion/advertising network that lets developers set-up their a cross promotion ad networks within their own library of apps. •  AdColony – Mobile ad network that focuses on HD video advertisements for apps, where developers pay only if a video ad has been viewed to completion. Based in Los Angeles, California. 9! Find out more about mobile advertising at mobyaffiliates.com
  • 10. App Promotion Networks (Part 4) App promotion networks are mobile ad networks or ad buying platforms that place ads across other mobile apps. They will usually charge on the basis of CPI (cost per install) or CPD (cost per download) and in some cases in a very sophisticated way, such as charging only for active users (DAU). These networks sometimes use incentives to encourage downloads although this has now been banned by Apple, it is still being used to some extent by some of the networks on Android or over the mobile web, outside of Apple store. •  LunarAds – App promotion network that allows users to cross-promote with themselves and other developers for free. Based in Missouri, USA. •  Clash Media - Mobile marketing company that offers a cost per download app cross-promotion platform. Based in London, UK. •  TapGen – Allows developers to promote their apps across a non- incentivized curated app wall, as well as platform that promotes apps while also offering users competitions and special offers. 10! Find out more about mobile advertising at mobyaffiliates.com
  • 11. App Promotion Tools As the app promotion field gets more and more complex some interesting tools and platforms are starting to emerge. This is a very nascent area compared to the web for example where there are 1000s of SEO tools and services for example. •  AppCod.es – Tool that helps developers better optimise their apps for different app stores. •  MobileDevHQ – App store optimisation tool that lets you tracking your rankings and optimise search keywords. •  Alau.me – Link tracking tool, similar to bit.ly, that lets you track how many users click on a link to your app store page and then go on download your app. 11! Find out more about mobile advertising at mobyaffiliates.com
  • 12. Your Next Step •  To find out more about app promotion go to Get in touch mobyaffiliates.com Feedback, questions? •  We've created a directory of app promotion services as +44 (0) 203 322 2945  well as useful guides to: www.mobyaffiliates.com ü  Appstore Optimization ü  App Promotion hello@mobyaffiliates.com ü  Appstores @mobyaffiliates ü  Mobile advertising www.facebook.com/ mobyaffiliates/ •  We always like to hear from you so get in touch any time! 12! Find out more about mobile advertising at mobyaffiliates.com