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Regional Technology Planning Team Report
NORTHWEST MISSOURI REGIONAL COUNCIL OF
            GOVERNMENTS
          BROADBAND STUDY     August 2011
NORTHWEST MISSOURI REGIONAL COUNCIL
OF GOVERNMENTS
Northwest Missouri Regional Council of Governments Broadband Study Findings
Northwest Missouri Regional Council of Governments Broadband Study Findings
Northwest Missouri Regional Council of Governments Broadband Study Findings
NORTHWEST MISSOURI REGIONAL
     COUNCIL OF GOVERNMENTS
BROADBAND RESIDENTIAL NEEDS STUDY
RESIDENTIAL STUDY BACKGROUND

 Survey mailed May 2011
 4000 homes randomly sampled.
     590   returned surveys/15% response rate
   400 returned surveys analyzed
     Provides   margin of error of ± 5 percentage points
RESIDENTIAL STUDY: WHO RESPONDED

                                                         County pop as % of
                                        % of total
 County           Frequency                              Northwest Region
                                      respondents
                                                            Population


 Atchison             57                  14%                   15%

  Gentry              64                  16%                   15%

   Holt               47                  12%                   12%

 Nodaway             214                  54%                   54%

  Worth                4                  1%                    4%

   NOTE: 4% OF RESPONDENTS DID NOT INDICATE THEIR COUNTY OF RESIDENCE
RESIDENTIAL SURVEY: WHO RESPONDED ?
 120%


 100%
                                    Other                                10% Rent
                    Male                            Urban          No
                             1%
 80%
             37%
                                              44%
                                                            64%
 60%


                             85%                                         86%
 40%

             57% Female             White           Rural          Yes          Own
                                              48%
 20%
                                                            32%


  0%
           Gender           Race            Residence       Kids         Home

Note: Remaining % is non-response
RESIDENTIAL STUDY - DEMOGRAPHICS

Education Level
    High School graduate         34%
    Some College or Associates   12%
    College degree               25%
    Graduate degree              19%
    No Response                  10%
RESIDENTIAL SURVEY: AGE OF RESPONDENTS
RESIDENTIAL SURVEY: INCOME OF RESPONDENTS

                                                               Median
                                                             Household
                                                               Income
                                       County                 (Census)
                                       Atchison                  41,035
                                       Gentry                    35,889
                                       Holt                      38,530
                                       Nodaway                   36,677
                                       Worth                     31,617
                                                North West       36,750
                                                  Missouri       45,149




Median Income of Surveyed HH > Median HH income of the region
         (35% did not respond to income question)
RESIDENTIAL SURVEY: COMPUTER OWNERSHIP
AND INTERNET ACCESS AT HOME
RESIDENTIAL SURVEY:
 WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY
 FIRST HAVE ACCESS TO BB/ HSI AT HOME ?

70%
       % HH with Computer          % HH with BB or HIS at home             62%
60%
       Computer trend line         Internet trend line

50%


40%                                      37%

                             27%
30%

                                                          17%
20%
                                                                            13%
                                   12%                          13%
10%        5%            7%
      1%
0%
      Less than 1yr      1-3 yrs     4-7 yrs             8-10 yrs     More 10 yrs
RESIDENTIAL STUDY:

                   Types of Internet Access at Home(n=339)
          DSL                                                  51%

        Cable                              25%

Fixed Wireless                 11%

      Satellite         6%

       Dial-up          5%

   Cellular BB         3%

  Don't Know            4%

                  0%         10%     20%     30%   40%       50%     60%
APPLICATIONS (RESIDENTIAL)
                       Internet Activity in the Last 7 Days
               Keep in touch with family and friends                                              91%
              Look for service or product information                                       82%
                               Do any online banking                                  70%
              Look for health or medical information                                 68%
  Use an online social networking site like Facebook                                66%
   Look online for news or information about politics                             60%
                               Buy something online                              58%
                     Watch television or other videos                      46%
                             Play online video games                 37%
Visit your state, region or local government’s website               36%
              Look online for information about a job          25%
                   Work from home (telecommuting)              25%
                        Take a class or do homework          22%
  Contribute to a website, blog or other online forum        21%
           Look for information about a place to live      17%
   Share something online that you created yourself       16%
         Operate or support a home-based business        12%
                               Sell something online     12%
RESIDENTIAL STUDY – IMPORTANCE OF BROADBAND
ACCESS FOR ALL MISSOURI RESIDENTS


     Very Important                      44%

          Important                24%

Somewhat Important           17%

 Not at all Important   7%

         Don't Know     8%
NORTHWEST MISSOURI REGIONAL
    COUNCIL OF GOVERNMENTS
BROADBAND BUSINESS NEEDS STUDY
BUSINESS STUDY BACKGROUND

   Online survey available from:
     March   2011 to August 2011
   15 local businesses responded (as of 08/3)
     20% were satellite offices
     17% had satellite locations

   32 questions about broadband or high-speed
    Internet services in the Northwest region
BUSINESS STUDY – RESPONSES BY COUNTY
EMPLOYEE BUSINESS SIZE


       1–4               47%
       5 - 25            33%
       26 – 100           7%
       101 – 500         13%
       501 – more         0%
BUSINESS CLASSIFICATION
CURRENT INTERNET PROVIDERS (N=11)




All 15 respondents indicated they have internet service at their
place of business
TYPES OF INTERNET CONNECTIONS




10 out of 12 of those responding did not know their speed. The 2
that knew, reported the following speeds by connection type:
       DSL (12 Mbps); Cable Modem (5 Mbps)
BROADBAND SERVICE RATINGS
Services                                                                          Don’t
                              Very                                    Very                 Response
                                        Satisfied   Dissatisfied                Know/Not
                            Satisfied                              Dissatisfied             Count
                                                                                Applicable
Cost of Internet/
network Service               8%         54%          23%             0%         15%         13
Speed of the on-line
connection                   15%         46%          31%             0%         8%          13
Billing practices of your
provider                     15%         69%           0%             0%         15%         13
Reliable access to the
Internet                     23%         46%          23%             0%         8%          13
Training and technical
support                      15%         54%          15%             0%         15%         13
Customer Service
Representative’s
knowledge when you           23%         46%          15%             0%         15%         13
call for service
Installation
technician’s ability and     23%         62%           0%             0%         15%         13
courteousness
SUPPORTED INTERNET APPLICATIONS
COMMERCIAL BROADBAND ENVIRONMENT
                 Availability of Multiple, Competing Broadband
                                      Options

 There is not a broadband option available
                                                    8%
     that is suitable for my business.


  Not Competitive at All, only one provider
                                                                       50%
                  option


    Somewhat Competitive, two providers                          42%



              Competitive, several options     0%


                                              0%         20%   40%       60%
COST OF SERVICE

                     Cost of Broadband

                    Less than $50              15%
  More than $50 and less than $100                         31%
           Between $100 and $200                     23%
          Between $200 and $300           8%
         More than $300 per month    0%
      Don’t know how much we pay.                    23%
BROADBAND STRATEGIC PLANNING

 Will identify strategies, and related directions,
  initiatives, goals and objectives, that can be
  employed by interested parties within the
  region.
 It is a large scale, high-level planning exercise
 It provides specific guideposts and pathways
  to better help the region build long term
  broadband sustainability
 Addresses both availability (supply) and
  adoption (demand) within the region.
                                                      29
BROADBAND STRATEGIC PLANNING PROCESS

   The Strategic Planning process is split into four (4)
    phases:
     Phase 1 (Completed Today): Needs Assessment and
      Existing Information Review – A detailed understanding
      of the current broadband climate and the current and
      future broadband-related needs in the region.
     Phase 2 (Beginning Today): How to move from the
      current broadband environment to the one needed
      within the region.
         Strengths,Weaknesses, Opportunities and Challenges (SWOC)
         analysis will be performed.


                                                                 30
SWOC ANALYSIS
   The definitions of the four (4) SWOC elements are as
    follows:
       Strengths – Broadband-related systems, practices,
        processes, and resources that are highly valued by the
        region.
       Weaknesses – Areas that need improvement; reasons why
        stakeholders are not able to wholeheartedly embrace
        broadband; and, areas that tend to compromise the
        achievement of high levels of availability and adoption.
       Opportunities – Favorable situations/circumstances not yet
        taken advantage of that may positively impact the
        development and acceptance of broadband.
       Challenges – Present and future situations/circumstances
        that may negatively impact broadband development and
        acceptance as perceived by the region.
                                                                     31
SWOC ANALYSIS
  Phase   2: cont’d
    The analysis should cover a wide range of issues
    including those centered on:
       residential, business and institutional broadband availability
        and adoption,
       whether available bandwidth(s) are sufficient for current as well
        as near and long term needs and applications,
       potential upgrade and expansion possibilities,

       reliability of existing networks,

       related matters.

    Providersare asked during Phase 2 to present their
    ideas on possibilities for advancing the broadband
    environment.

                                                                            32
INDIVIDUAL SECTOR DATA
   Online Surveys (OLS) were received from the
    following groups:
Library (5)                   Economic Development (4)
Local Government (15)         Industry & Manufacturing (3)
Agriculture (10)              Community and Social
Business & Prof. Serv. (26)   Services ()
Healthcare (4)                Higher Education (5)
K-12 Education (24)           Public Safety (5)
Energy & Environment ()       Workforce Development (2)
Tourism ()
SWOC ANALYSIS
    Voting

                34
SWOC ANALYSIS
   The definitions of the four (4) SWOC elements are as
    follows:
       Strengths – Broadband-related systems, practices,
        processes, and resources that are highly valued by the
        region.
       Weaknesses – Areas that need improvement; reasons why
        stakeholders are not able to wholeheartedly embrace
        broadband; and, areas that tend to compromise the
        achievement of high levels of availability and adoption.
       Opportunities – Favorable situations/circumstances not yet
        taken advantage of that may positively impact the
        development and acceptance of broadband.
       Challenges – Present and future situations/circumstances
        that may negatively impact broadband development and
        acceptance as perceived by the region.
                                                                     35
BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS

   Phase 3: Findings Review and Initial Strategic
    Plan Element Development – The RTPT will
    review the initial findings, priorities, potential
    strategic directions and actions, timelines and
    resources needed related to those potential
    directions.
     In this phase, a number of potential strategic
      directions and initiatives will be identified,
      reviewed, discussed, and then incorporated into the
      initial draft of the Strategic Plan.

                                                         36
BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS

   Phase 4: Drafting and Finalization of the Strategic
    Plan by the RTPT.
       The Strategic Plan will consist of :
         1.   Introduction and Regional Overview
         2.   Purpose Statement
         3    Detailed SWOC Findings and Analysis
         4.   Strategic Direction(s)
                   Short, medium and long term goals and objectives to boost broadband
                    adoption and availability.
                   Action Items and Implementation Plan
         5. Financial, human and organizational resource considerations
         6. Timelines and benchmarks for measuring progress
                                                                                          37
Additional Discussion




                        38
Connect with us at
    MOBroadbandNow
 http://mobroadbandnow.com/

Follow us on Facebook and Twitter


                                    39
THANK YOU FOR
YOUR PARTICIPATION
 IN THE NORTHWEST
   MO BROADBAND
PLANNING PROJECT!

                     40

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Northwest Missouri Regional Council of Governments Broadband Study Findings

  • 1. Regional Technology Planning Team Report NORTHWEST MISSOURI REGIONAL COUNCIL OF GOVERNMENTS BROADBAND STUDY August 2011
  • 2. NORTHWEST MISSOURI REGIONAL COUNCIL OF GOVERNMENTS
  • 6. NORTHWEST MISSOURI REGIONAL COUNCIL OF GOVERNMENTS BROADBAND RESIDENTIAL NEEDS STUDY
  • 7. RESIDENTIAL STUDY BACKGROUND  Survey mailed May 2011  4000 homes randomly sampled.  590 returned surveys/15% response rate  400 returned surveys analyzed  Provides margin of error of ± 5 percentage points
  • 8. RESIDENTIAL STUDY: WHO RESPONDED County pop as % of % of total County Frequency Northwest Region respondents Population Atchison 57 14% 15% Gentry 64 16% 15% Holt 47 12% 12% Nodaway 214 54% 54% Worth 4 1% 4% NOTE: 4% OF RESPONDENTS DID NOT INDICATE THEIR COUNTY OF RESIDENCE
  • 9. RESIDENTIAL SURVEY: WHO RESPONDED ? 120% 100% Other 10% Rent Male Urban No 1% 80% 37% 44% 64% 60% 85% 86% 40% 57% Female White Rural Yes Own 48% 20% 32% 0% Gender Race Residence Kids Home Note: Remaining % is non-response
  • 10. RESIDENTIAL STUDY - DEMOGRAPHICS Education Level High School graduate 34% Some College or Associates 12% College degree 25% Graduate degree 19% No Response 10%
  • 11. RESIDENTIAL SURVEY: AGE OF RESPONDENTS
  • 12. RESIDENTIAL SURVEY: INCOME OF RESPONDENTS Median Household Income County (Census) Atchison 41,035 Gentry 35,889 Holt 38,530 Nodaway 36,677 Worth 31,617 North West 36,750 Missouri 45,149 Median Income of Surveyed HH > Median HH income of the region (35% did not respond to income question)
  • 13. RESIDENTIAL SURVEY: COMPUTER OWNERSHIP AND INTERNET ACCESS AT HOME
  • 14. RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY FIRST HAVE ACCESS TO BB/ HSI AT HOME ? 70% % HH with Computer % HH with BB or HIS at home 62% 60% Computer trend line Internet trend line 50% 40% 37% 27% 30% 17% 20% 13% 12% 13% 10% 5% 7% 1% 0% Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs
  • 15. RESIDENTIAL STUDY: Types of Internet Access at Home(n=339) DSL 51% Cable 25% Fixed Wireless 11% Satellite 6% Dial-up 5% Cellular BB 3% Don't Know 4% 0% 10% 20% 30% 40% 50% 60%
  • 16. APPLICATIONS (RESIDENTIAL) Internet Activity in the Last 7 Days Keep in touch with family and friends 91% Look for service or product information 82% Do any online banking 70% Look for health or medical information 68% Use an online social networking site like Facebook 66% Look online for news or information about politics 60% Buy something online 58% Watch television or other videos 46% Play online video games 37% Visit your state, region or local government’s website 36% Look online for information about a job 25% Work from home (telecommuting) 25% Take a class or do homework 22% Contribute to a website, blog or other online forum 21% Look for information about a place to live 17% Share something online that you created yourself 16% Operate or support a home-based business 12% Sell something online 12%
  • 17. RESIDENTIAL STUDY – IMPORTANCE OF BROADBAND ACCESS FOR ALL MISSOURI RESIDENTS Very Important 44% Important 24% Somewhat Important 17% Not at all Important 7% Don't Know 8%
  • 18. NORTHWEST MISSOURI REGIONAL COUNCIL OF GOVERNMENTS BROADBAND BUSINESS NEEDS STUDY
  • 19. BUSINESS STUDY BACKGROUND  Online survey available from:  March 2011 to August 2011  15 local businesses responded (as of 08/3)  20% were satellite offices  17% had satellite locations  32 questions about broadband or high-speed Internet services in the Northwest region
  • 20. BUSINESS STUDY – RESPONSES BY COUNTY
  • 21. EMPLOYEE BUSINESS SIZE 1–4 47% 5 - 25 33% 26 – 100 7% 101 – 500 13% 501 – more 0%
  • 23. CURRENT INTERNET PROVIDERS (N=11) All 15 respondents indicated they have internet service at their place of business
  • 24. TYPES OF INTERNET CONNECTIONS 10 out of 12 of those responding did not know their speed. The 2 that knew, reported the following speeds by connection type: DSL (12 Mbps); Cable Modem (5 Mbps)
  • 25. BROADBAND SERVICE RATINGS Services Don’t Very Very Response Satisfied Dissatisfied Know/Not Satisfied Dissatisfied Count Applicable Cost of Internet/ network Service 8% 54% 23% 0% 15% 13 Speed of the on-line connection 15% 46% 31% 0% 8% 13 Billing practices of your provider 15% 69% 0% 0% 15% 13 Reliable access to the Internet 23% 46% 23% 0% 8% 13 Training and technical support 15% 54% 15% 0% 15% 13 Customer Service Representative’s knowledge when you 23% 46% 15% 0% 15% 13 call for service Installation technician’s ability and 23% 62% 0% 0% 15% 13 courteousness
  • 27. COMMERCIAL BROADBAND ENVIRONMENT Availability of Multiple, Competing Broadband Options There is not a broadband option available 8% that is suitable for my business. Not Competitive at All, only one provider 50% option Somewhat Competitive, two providers 42% Competitive, several options 0% 0% 20% 40% 60%
  • 28. COST OF SERVICE Cost of Broadband Less than $50 15% More than $50 and less than $100 31% Between $100 and $200 23% Between $200 and $300 8% More than $300 per month 0% Don’t know how much we pay. 23%
  • 29. BROADBAND STRATEGIC PLANNING  Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region.  It is a large scale, high-level planning exercise  It provides specific guideposts and pathways to better help the region build long term broadband sustainability  Addresses both availability (supply) and adoption (demand) within the region. 29
  • 30. BROADBAND STRATEGIC PLANNING PROCESS  The Strategic Planning process is split into four (4) phases:  Phase 1 (Completed Today): Needs Assessment and Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.  Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region.  Strengths,Weaknesses, Opportunities and Challenges (SWOC) analysis will be performed. 30
  • 31. SWOC ANALYSIS  The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 31
  • 32. SWOC ANALYSIS  Phase 2: cont’d  The analysis should cover a wide range of issues including those centered on:  residential, business and institutional broadband availability and adoption,  whether available bandwidth(s) are sufficient for current as well as near and long term needs and applications,  potential upgrade and expansion possibilities,  reliability of existing networks,  related matters.  Providersare asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment. 32
  • 33. INDIVIDUAL SECTOR DATA  Online Surveys (OLS) were received from the following groups: Library (5) Economic Development (4) Local Government (15) Industry & Manufacturing (3) Agriculture (10) Community and Social Business & Prof. Serv. (26) Services () Healthcare (4) Higher Education (5) K-12 Education (24) Public Safety (5) Energy & Environment () Workforce Development (2) Tourism ()
  • 34. SWOC ANALYSIS Voting 34
  • 35. SWOC ANALYSIS  The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 35
  • 36. BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS  Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions.  In this phase, a number of potential strategic directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan. 36
  • 37. BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS  Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT.  The Strategic Plan will consist of : 1. Introduction and Regional Overview 2. Purpose Statement 3 Detailed SWOC Findings and Analysis 4. Strategic Direction(s)  Short, medium and long term goals and objectives to boost broadband adoption and availability.  Action Items and Implementation Plan 5. Financial, human and organizational resource considerations 6. Timelines and benchmarks for measuring progress 37
  • 39. Connect with us at MOBroadbandNow http://mobroadbandnow.com/ Follow us on Facebook and Twitter 39
  • 40. THANK YOU FOR YOUR PARTICIPATION IN THE NORTHWEST MO BROADBAND PLANNING PROJECT! 40