MoBroadbandNow Project

1. Regional Technology Planning Team Report
MERAMEC REGION BROADBAND REPORT
August 2011

2. RESIDENTIAL STUDY BACKGROUND
 Survey mailed June 2011
 4000 homes randomly sampled.
 470/12% returned.
 400 returned surveys analyzed
 Provides margin of error of ± 5 percentage points
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3. RESIDENTIAL STUDY: WHO RESPONDED
County % of Total respondents County pop as % of
Meramec Region
Population
Crawford 9% 12%
Dent 5% 8%
Gasconade 16% 7%
Maries 6% 5%
Osage 22% 7%
Phelps 16% 22%
Pulaski 14% 26%
Washington 7% 13%
5% indicated other or a county outside of the region. 3

4. RESIDENTIAL SURVEY: WHO RESPONDED ?
Age
Range 20-95, Mean=58
Household Income
$5700K to $200K,
Mean=$54,730K
10% “Rent”
94% White
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5. RESIDENTIAL SURVEY: WHO RESPONDED ?
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6. RESIDENTIAL SURVEY: WHO RESPONDED ?
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7. RESIDENTIAL SURVEY: WHO RESPONDED ?
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8. RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE
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9. KEY ISSUES: AVAILABILITY & SPEED
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10. KEY ISSUE: CHOICE
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11. APPLICATIONS (RESIDENTIAL)
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12. RESIDENTIAL STUDY – IMPORTANCE OF BROADBAND
ACCESS
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13. BUSINESS STUDY BACKGROUND
 Online survey available from:
 April 2011 to July 2011
 103 local businesses responded
 16% were satellite offices
 23% had satellite locations
 32 questions about broadband or high-speed
Internet services in the Meramec region
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14. BUSINESS STUDY – RESPONSES BY COUNTY
By County:
Crawford 7%
Dent 7%
Gasconade 7%
Maries 5%
Osage 8%
Phelps 42%
Pulaski 8%
Washington 15%
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15. EMPLOYEE BUSINESS SIZE
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16. BUSINESS CATEGORIES
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17. DO YOU HAVE INTERNET SERVICE AT YOUR BUSINESS?
 Do you have Internet service at your business?
NO =4% Yes = 96%
 Lack of availability and cost were the two
reasons cited for not having Internet service.
 100% indicated they would subscribe as soon
as broadband was available.
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18. CURRENT INTERNET PROVIDER
 Top 5 Mentioned
Fidelity
CenturyTel
Socket
AT&T
Embarq
 Service established 1990’s-2011
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19. TYPES OF INTERNET CONNECTIONS
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20. WHY NOT BROADBAND?
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21. BROADBAND SERVICE RATINGS
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22. SUPPORTED INTERNET APPLICATIONS
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23. HOW IMPORTANT
92% said would be beneficial if broadband capacity were improved in
the region. 23

24. COST OF SERVICE
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25. ONLINE BUSINESS SURVEY
 44 businesses had other comments about
broadband service availability in the region. Some
included:
 A must for rural areas.
 Federal government must help improve infrastructure.
 Cities should develop networks.
 Low interest loans to private sector to incent them to
build rural areas.
 More competition is the key.
 Unsatisfactory business climate.
 Improve residential too, because our customers can’t
always access our product in Missouri.
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26. INDIVIDUAL SECTOR DATA
 Agriculture  Local Government
 Economic  Public Safety
Development Sector  Tourism
 Energy Sector  Workforce
Environment Sector Development
 Healthcare Sector
 Higher Ed Sector
 K-12 Education Sector
 Library Sector
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27. MAPS
 Review maps provided by State of Missiouri
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28. BROADBAND PROVIDERS RESPOND
 Feedback on data and current initiatives from
broadband providers.
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29. BROADBAND STRATEGIC PLANNING
 Will identify strategies, and related directions,
initiatives, goals and objectives, that can be
employed by interested parties within the
region.
 It is a large scale, high-level planning exercise
 It provides specific guideposts and pathways
to better help the region build long term
broadband sustainability
 Addresses both availability (supply) and
adoption (demand) within the region.
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30. BROADBAND STRATEGIC PLANNING PROCESS
 The Strategic Planning process is split into four (4)
phases:
 Phase 1 (Today): Needs Assessment and Existing
Information Review – A detailed understanding of the
current broadband climate and the current and future
broadband-related needs in the region.
 Phase 2 (Beginning Today): How to move from the
current broadband environment to the one needed
within the region.
 Strengths,Weaknesses, Opportunities and Challenges (SWOC)
analysis will be performed.
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31. SWOC ANALYSIS
 The definitions of the four (4) SWOC elements are as
follows:
 Strengths – Broadband-related systems, practices,
processes, and resources that are highly valued by the
region.
 Weaknesses – Areas that need improvement; reasons why
stakeholders are not able to wholeheartedly embrace
broadband; and, areas that tend to compromise the
achievement of high levels of availability and adoption.
 Opportunities – Favorable situations/circumstances not yet
taken advantage of that may positively impact the
development and acceptance of broadband.
 Challenges – Present and future situations/circumstances
that may negatively impact broadband development and
acceptance as perceived by the region.
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32. SWOC ANALYSIS
 Phase 2: cont’d
 The analysis should cover a wide range of issues
including those centered on:
 residential, business and institutional broadband availability
and adoption,
 whether available bandwidth(s) are sufficient for current as well
as near and long term needs and applications,
 potential upgrade and expansion possibilities,
 reliability of existing networks,
 related matters.
 Providersare asked during Phase 2 to present their
ideas on possibilities for advancing the broadband
environment.
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33. SWOC ANALYSIS
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34. SWOC ANALYSIS
 The definitions of the four (4) SWOC elements are as
follows:
 Strengths – Broadband-related systems, practices,
processes, and resources that are highly valued by the
region.
 Weaknesses – Areas that need improvement; reasons why
stakeholders are not able to wholeheartedly embrace
broadband; and, areas that tend to compromise the
achievement of high levels of availability and adoption.
 Opportunities – Favorable situations/circumstances not yet
taken advantage of that may positively impact the
development and acceptance of broadband.
 Challenges – Present and future situations/circumstances
that may negatively impact broadband development and
acceptance as perceived by the region.
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35. BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
 Phase 3: Findings Review and Initial Strategic
Plan Element Development – The RTPT will
review the initial findings, priorities, potential
strategic directions and actions, timelines and
resources needed related to those potential
directions.
 In this phase, a number of potential strategic
directions and initiatives will be identified,
reviewed, discussed, and then incorporated into the
initial draft of the Strategic Plan.
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36. BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
 Phase 4: Drafting and Finalization of the Strategic
Plan by the RTPT.
 The Strategic Plan will consist of :
1. Introduction and Regional Overview
2. Purpose Statement
3 Detailed SWOC Findings and Analysis
4. Strategic Direction(s)
 Short, medium and long term goals and objectives to boost broadband
adoption and availability.
 Action Items and Implementation Plan
5. Financial, human and organizational resource considerations
6. Timelines and benchmarks for measuring progress
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37. Additional Discussion
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38. Connect with us at
MOBroadbandNow
http://mobroadbandnow.com/
Follow us on Facebook and Twitter
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39. THANK YOU FOR
YOUR PARTICIPATION
IN THE MERAMEC
BROADBAND
PLANNING PROJECT!
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