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Smart Pad In 10 months
1.
Smart Pad In
10 Months 2011.2.16 mobizen
2.
iPad Goes On
Sale In April 3rd
3.
15 Million iPad
In Last Year
4.
Yes, We Have
Galaxy Tab, Too.
5.
6.
7.
8.
Motorola Xoom
9.
Global Smart Pad
Market Size 200 (Unit : Million) 154.2 150 134 103.4 101 100 64 54.8 61 50 19.5 45 15 15 30 2010 2011 0 2012 2013 Gartner Display Bank
10.
‘Very Interested’ In
Developing For Each Platform 0% 25% 50% 75% 100% iPhone 92% Android Phone 87% iPad 87% Android Tablet 74% PlayBook 28% WebOS Tablet 16% - Source : IDC(2011.01)
11.
2011
Connected Device Other 0.86% e-Book Reader 2.60% Internet TV 8.23% Smart Phone 28.14% Smart Pad 60.17% http://www.mobizen.pe.kr/1038
12.
Smart Pad Rush
13.
14.
15.
16.
Is It A
Rich Echo System?
17.
e-Book Players
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
#1. It Is
A Luxury Goods
38.
#2. Mobile? or
PC?
39.
#2. Mobile? or
PC?
40.
#2. Mobile? or
PC?
41.
42.
43.
#3. Different Usage
44.
iPad’s Major Usage
0% 10% 20% 30% 40% Web Surfing 37.7% E-mail & SNS 23.6% Video 11.5% Game 10.2% Others 17.0% - Source : Business Insider
45.
Device For Web
Surfing 40% 36.2% 31.1% 30% 22.0% 20% 10.7% 10% Desktop Laptop 0% iPad - Source : Business Insider Smart Phone
46.
Method For Online
News In iPad 37.0% 37% 34.7% 28.3% 28% 19% 9% Browser Application 0% - Source : Business Insider Reader
47.
Is Pad Web
Necessary?
48.
Is Pad Web
Necessary?
49.
50.
51.
#4. The Market
Size Does Matter
52.
#5. Local Color
Is Important
53.
#5. Local Color
Is Important 1 Web Surfing 1 Web Surfing 1 Web Surfing 2 E-Mail 2 eBook 2 Game 3 Application 3 E-Mail 3 Video 4 Video 4 Video 4 eBook 5 eBook 5 Game 5 Magazine -Source : Chang Wave -Source : Macromill -Source : KT
54.
Where Is The
Chance?
55.
Restructuring Based on
Selection and Concentration
56.
If You Are
Big Brother Web Game Video & Music eBook
57.
Revenue Shift Advertising
To Virtual Good Sales $10 9 8 7 6 5 4 3 2 1 0 2009.9 10 11 12 2010.1 2 3 4 5 6 7 8 9 Advertising Revenue Virtual Good Sales - Source : Flurry
58.
iPad, Revenue Share
By Monetization Type 0% 25% 50% 75% 100% 2010. 06 88% 5% 7% 2010. 12 71% 14% 15% Paid App Paid App With In-App Purchases Free App With In-App Purchases - Source : Distimo
59.
Business Model Ranking
2010 2011 59% 60% 43% 40% 42% 45% 34% 27% 30% 27% 30% 26% 26% 18% 14% 15% 10% App Store Sales Advertising 6% In-App Purchase 0% Brand Loyalty Mobile Commerce Saas - Source : IDC Coupon
60.
Use The Value
Chain
61.
Use The Value
Chain
62.
Use The Value
Chain
63.
Use The Value
Chain
64.
25% of Smart
Pad Will Be Bought By Enterprises.
65.
N-Screen Strategy
66.
Online Is Not
Stand-Aline Activity. 66% Of User Do Multi-Tasking In Online. Creation 77%, Transaction 74%, Information 73% - Source : Microsoft
67.
68.
69.
70.
71.
Thanks For Listening.
http://www.mobizen.pe.kr @mobizenpekr
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