Churn. It's the thing that has confounded mobile operators for more than a decade. Yet, the answer to reducing churn is quite simple. Here's mobileYouth's take on the subject. Make sure you visit http://mobileYouth.Asia for the latest shows from MobileYouth Asia LIVE!

1. mobileYouth Asia LIVE! May 11, 2011 Youth and Churn Part 1 Ghani Kunto @theghani

2. http://www.cellular-news.com/story/49033.php Another Step to Commoditization

3. With us today … Freddie Benjamin Research Manager mobileYouth FLICKR: NasirNasrallah

4. More is not always better FLICKR: BRUCELEY (especially with mobile subscribers)

5. “They advertise to us saying their prices are cheap, cheap, cheap. Now I think if I did switch to them, my friends would think I’m cheap.” Reno Saputra, 19, Jakarta Here’s what they’re saying …

6. “They don’t want cheap.They want a social experience” FLICKR: (e)Spry

7. With > 100% penetration rate, retention is the new acquisition

8. “I’m using IM3, and I don’t even know what promo they have right now. All I know is my friends are all using it.” Reno Saputra, 19, Jakarta Here’s what they’re saying …

9. FLICKR: Robert Couse-Baker <Freddie> The 5 Key Churn Drivers Focus on Peer Reinforcement “Peer reinforcement is the biggest driver in deciding to switch or stick”

10. “If you ask everybody in this room, everybody here uses IM3, except me. I used to be on IM3, but they kept pissing me off, so I switched. Just watch, these guys will switch too.” Iskandarsyah Putra, 19, Jakarta Here’s what they’re saying …

11. Key Question:What is your Churn Strategy?(that doesn’t involve pricing) Flickr: M.Markus

12. If you’re in one of these companies, you might already have access to http://mobileyouthreport.com

13. Download this presentation and get access to more charts http://www.mobileyouthreport.com