(Graham Brown mobileYouth) The Partnership for a Drug-Free America

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How do you get young people to respond to something they don’t wanna hear and something they don’t even believe they need? This was the challenge brought to Premise ~ by The Partnership For a Drug Free America.

Business Seele & Geist Gesundheit & Medizin

UNITED
STATES

YouthResearchPartners.com 50Youth Award Nominee

How can we engage
young people in an
honest discussion about
drug use?

YouthResearchPartners.com 50Youth Award Nominee

Move beyond traditional advertising
towards parents and adults

YouthResearchPartners.com 50Youth Award Nominee

and develop a program where teens inﬂuence each other

YouthResearchPartners.com 50Youth Award Nominee

an approach based on
multiple learning styles...

YouthResearchPartners.com 50Youth Award Nominee

Visual Auditory

Read/Write Kinesthetic

YouthResearchPartners.com 50Youth Award Nominee

Tap the Premise Teen
Observer Network

to help create the
program and “check it”
for authenticity

YouthResearchPartners.com 50Youth Award Nominee

VI DEO
P LAY

Create a
10 minute video
using real stories of
young people
YouthResearchPartners.com 50Youth Award Nominee

in partnership with
A&E’s Intervention
TV Series

YouthResearchPartners.com 50Youth Award Nominee

video screenings

YouthResearchPartners.com 50Youth Award Nominee

followed with
questionnaires and
group discussions

YouthResearchPartners.com 50Youth Award Nominee

create a custom
card game

YouthResearchPartners.com 50Youth Award Nominee

to spur discussions of real-life scenarios

YouthResearchPartners.com 50Youth Award Nominee

Create an interactive website Visit Site

YouthResearchPartners.com 50Youth Award Nominee

with online
quizzes and
more info

YouthResearchPartners.com 50Youth Award Nominee

GREGG WITT
PREMISE IMMERSIVE
MARKETING

“By youthsourcing the development of the
WreckED program we were able to create
authentic engagement and a sustainable solution.”

YouthResearchPartners.com 50Youth Award Nominee

YOUTH RESEARCH PARTNERS

ACTIVATE THE NETWORK
YouthResearchPartners.com 50Youth Award Nominee

YOUTH RESEARCH
PARTNERS IS PROFILING THE
BEST STORIES IN YOUTH
MARKETING TODAY

TO VIEW MORE CASE
STUDIES CLICK HERE

YouthResearchPartners.com 50Youth Award Nominee

Empfohlen

Asia Tech Podcast http://www.ATP.show Asia Tech Research http://www.AsiaTechResearch.com We are in the business of selling emotions not stuff. Stuff is cheap and easy to copy. Emotion, however is a priceless, individual, unique experience. In this presentation, I explain why the future of marketing lies in creating powerful EXPERIENCES that customers can share and conversations that define our brands. There is also a link in this presentation telling you how to get the PDF file.

Experience is the Brand (How to Build a Brand Worth Talking About)

Graham Brown

The 6 Ways Starbucks Kills it on Social Media

Graham Brown

If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years. The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE. In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.

How Starbucks Became the Apple of Coffee

Graham Brown

It's not all sunshine and rainbows in marketing. What happens when your brand is broken? What happens when you have one of the most globally recognized brands but your sales are flat even though you're spending $1.5 billion on advertising? What happens when you're losing the youth market and competitors like Starbucks, Chipotle and Shake Shack are eating away at your market share? Forget brand makeovers, rebrands and a better ad campaign. What McDonalds needs to stay relevant is something far more radical. In this case study presentation I look at McDonalds. What is the root cause of the McDonalds brand marketing strategy? Why is more "branding" and more of the old ad agency model going to create more of the same problem? And how can McDonalds fix its brand through building a powerful Frontline Brand Experience? In this presentation, I look at the shift from Branding to Brand Experience and the 3 areas McDonalds needs to focus on to fix its broken brand.

How to fix a Broken Brand (McDonalds Case Study 2015)

Graham Brown

(Graham Brown mobileYouth) Instant Grass XBox Case Study

Graham Brown

The Human Communication Playbook by Graham Brown (Get the PDF)

Graham Brown

The Asia Matters Report by Graham D Brown

Graham Brown

Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)

Graham Brown

Empfohlen

Experience is the Brand (How to Build a Brand Worth Talking About)

Graham Brown

The 6 Ways Starbucks Kills it on Social Media

Graham Brown

How Starbucks Became the Apple of Coffee

Graham Brown

How to fix a Broken Brand (McDonalds Case Study 2015)

Graham Brown

(Graham Brown mobileYouth) Instant Grass XBox Case Study

Graham Brown

The Human Communication Playbook by Graham Brown (Get the PDF)

Graham Brown

The Asia Matters Report by Graham D Brown

Graham Brown

Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)

Graham Brown

Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)

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Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)

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Asia Tech Research: 50 Trends Asia 2018

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Ebook: 10 Tips to Grow Your Business in 2017 (Download)

Graham Brown

Every Entrepreneur Grows by Learning (Up.School)

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(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business

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(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders

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(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs

Graham Brown

What is brand in 2015? Brand is no longer what the ad agency says about your product or service but what customers say, share and experience about your company. That means how your retail staff interact with customers or how your marketing team creates conversations at your events is more important than what's said in an advertising campaign. This is the reality of the sharing economy in 2015. Experience is only real when shared and if customers aren't sharing your brand, you might as well be invisible. Click here to find out more about Brand Experience and why the era of Branding is dead...

Branding is Dead: Long Live Brand Experience

Graham Brown

(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...

Graham Brown

The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)

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10 Facts about Gen Y and Social Media Privacy (Total Youth Research)

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Brand Democracy: How to Tell Stories in the Social Era by Graham Brown Brand Democracy is a bottom-up approach to marketing practiced by brands like GoPro, Zappos, Instagram, Lego and Monster Energy Drinks. Where brand management focuses on top-down brand positioning, Brand Democracy seeks to create the brand through customer conversations and interactions. Rather than managing the brand, the company curates this peer-to-peer communication by giving customers tools and a platform to share their individual stories.

Brand Democracy: How to Tell Stories in the Social Era by Graham Brown

Graham Brown

(GrahamDBrown) 5 ideas you should steal from Lego's marketing

Graham Brown

Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success

Graham Brown

Social Media is a Promise (here's how to keep it) by Graham D Brown

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Marketing is no Longer Hollywood

Graham Brown

Customer Experience is no longer about telling the brand story

Graham Brown

(mobileYouth) Top 5 Insights from the Book: Mobile Youth - Voices of the Mobi...

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(GrahamDBrown) CMO Council Report: the state of customer experience across...

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(Graham Brown mobileYouth) The Partnership for a Drug-Free America

1. UNITED STATES YouthResearchPartners.com 50Youth Award Nominee

2. How can we engage young people in an honest discussion about drug use? YouthResearchPartners.com 50Youth Award Nominee

3. Move beyond traditional advertising towards parents and adults YouthResearchPartners.com 50Youth Award Nominee

4. and develop a program where teens inﬂuence each other YouthResearchPartners.com 50Youth Award Nominee

5. an approach based on multiple learning styles... YouthResearchPartners.com 50Youth Award Nominee

6. Visual Auditory Read/Write Kinesthetic YouthResearchPartners.com 50Youth Award Nominee

7. Tap the Premise Teen Observer Network to help create the program and “check it” for authenticity YouthResearchPartners.com 50Youth Award Nominee

8. VI DEO P LAY Create a 10 minute video using real stories of young people YouthResearchPartners.com 50Youth Award Nominee

9. in partnership with A&E’s Intervention TV Series YouthResearchPartners.com 50Youth Award Nominee

10. video screenings YouthResearchPartners.com 50Youth Award Nominee

11. followed with questionnaires and group discussions YouthResearchPartners.com 50Youth Award Nominee

12. create a custom card game YouthResearchPartners.com 50Youth Award Nominee

13. to spur discussions of real-life scenarios YouthResearchPartners.com 50Youth Award Nominee

14. Create an interactive website Visit Site YouthResearchPartners.com 50Youth Award Nominee

15. with online quizzes and more info YouthResearchPartners.com 50Youth Award Nominee

16. GREGG WITT PREMISE IMMERSIVE MARKETING “By youthsourcing the development of the WreckED program we were able to create authentic engagement and a sustainable solution.” YouthResearchPartners.com 50Youth Award Nominee

17. YOUTH RESEARCH PARTNERS ACTIVATE THE NETWORK YouthResearchPartners.com 50Youth Award Nominee

18. YOUTH RESEARCH PARTNERS IS PROFILING THE BEST STORIES IN YOUTH MARKETING TODAY TO VIEW MORE CASE STUDIES CLICK HERE YouthResearchPartners.com 50Youth Award Nominee

(Graham Brown mobileYouth) The Partnership for a Drug-Free America

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