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1. The Nokias We Used To Love - 06-01-2011
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The Nokias We Used To Love
by mobileYouth - Wednesday, June 01, 2011
http://www.mobileyouth.org/post/the-nokias-we-used-to-love/
Great post over at Fring on the phones we used to love.
As expected, Nokia dominates the nostalgia trip.
As Seren says:
The first “cool” phone I got that wasn’t just the cheapest the company could find was the Nokia 8110
The first phone is always usually a hand-me-down and often not a Nokia but the first phone they chose is almost always a
Nokia. When talking of Nokia, we often reflect with a degree of emotion on Snake, the 3 series, Club Nokia and so on.
Back then, Nokia's ability to create products with emotional attachment tighten a tribe of Fans who were clear advocates of the
brand.
Rita says:
The 3250 XpressMusic was my first ever smartphone, I had it for 2.5 yrs, I started a Symbian blog because of it, I
graduated Pharmacy thanks to it, I pushed it to heights it was never intended for but S60 3rd was so versatile I could do
tons of things on it: read ebooks, play games, IM, email, manage docs, listen to music, take pics…
Youth were once the strongest advocates of Nokia as highlighted by our earlier presentation "Hey Nokia, Remember Me?". In
this presentation, responding to the question "What do you think of Nokia?" replied "Meh!".
Nokia's role for youth has changed. No longer the embodiment of innovation, social currency and reliability. Apple now stands
for innovation. Blackberry social currency with BBM and Samsung with reliability. If you look at Nokia's position in our
recent SMART index survey of handset brand recommendation we find Nokia's dominance eroded by these 3 brands.
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2. The Nokias We Used To Love - 06-01-2011
PDF downloaded from mobileYouth® - http://www.mobileyouth.org
mobileYouth SMART index 2011
The 3 pillars of Nokia's strategy aren't customer-centric. You could conceive them as Obama's or Cameron's party manifesto.
Detached statements at best.
Nokia's route to recovery relies on identifying its fans and co-creating with this tribe. Nokia fans exist, it's just the brand has
crushed their voice in the drive for mass market share. Creative agencies have diluted the Nokia appeal. What does Nokia need
to do now? Check out our presentation.
See also more statistics and data on youth culture and Nokia.
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