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Millennials Prefer Analog Interactions Despite Digital Access

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Graham Brown
Graham Brown

Millennials are not the Digital Native that you think. They prefer offline interaction to online. What does this mean to your brand, product and marketing? Check out the research briefing on the subject: GROWING UP ANALOG: The importance of offline in the digital world Get your copy: http://www.mobileyouth.org/social-business

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Millennials Are Analog Creatures
Myth: Millennials are Digital Natives Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
(not what year you were born) Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ Tech savviness is about exposure to technology flickr: thomas pix
youth still prefer offline interaction Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ 67% of students say face-to-face is #1 preferred form of communication 78% of students say it’s easier to learn in offline classrooms flickr: SJU Undergraduate Admissions
Like this presentation? Find more presentations like this by subscribing to http://www.mobileyouth.org
If it can’t lead to offline interaction, online communication will be abandoned Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ What’s the #1 reason gamers go to conventions? A. To get the latest industry news (upcoming games, etc) b. to trade games c. to meet friends flickr: vernieman
Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ What’s the #1 reason gamers go to conventions? A. To get the latest industry news (upcoming games, etc) b. to trade games c. to meet friends (77%)
Technology is either a tool to enable OFFLINE interaction Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ or it’s an online hinderance to be hacked or disposed
Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ from:The New Zealand Herald could play online with friends rather go to jail
Offline is more social Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
Ask students to create a more social car: Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ from: Fox News their solution is not online social media integration
fact: young people are analog creatures Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ fact: young people are analog creatures (as we’ve always been)
technology that enables offline interaction more online connection Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ vs
are you giving them what you think they want or what they REally want? technology that enables offline interaction more online connection Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ vs
Inspired by: Get your copy http://www.mobileyouth.org/social-business

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Millennials Prefer Analog Interactions Despite Digital Access

  • 2. Myth: Millennials are Digital Natives Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
  • 3. (not what year you were born) Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ Tech savviness is about exposure to technology flickr: thomas pix
  • 4. youth still prefer offline interaction Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ 67% of students say face-to-face is #1 preferred form of communication 78% of students say it’s easier to learn in offline classrooms flickr: SJU Undergraduate Admissions
  • 5. Like this presentation? Find more presentations like this by subscribing to http://www.mobileyouth.org
  • 6. If it can’t lead to offline interaction, online communication will be abandoned Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
  • 7. Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ What’s the #1 reason gamers go to conventions? A. To get the latest industry news (upcoming games, etc) b. to trade games c. to meet friends flickr: vernieman
  • 8. Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ What’s the #1 reason gamers go to conventions? A. To get the latest industry news (upcoming games, etc) b. to trade games c. to meet friends (77%)
  • 9. Technology is either a tool to enable OFFLINE interaction Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ or it’s an online hinderance to be hacked or disposed
  • 10. Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ from:The New Zealand Herald could play online with friends rather go to jail
  • 11. Offline is more social Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
  • 12. Ask students to create a more social car: Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ from: Fox News their solution is not online social media integration
  • 13. fact: young people are analog creatures Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
  • 14. Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ fact: young people are analog creatures (as we’ve always been)
  • 15. technology that enables offline interaction more online connection Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ vs
  • 16. are you giving them what you think they want or what they REally want? technology that enables offline interaction more online connection Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/ vs
  • 17. Inspired by: Get your copy http://www.mobileyouth.org/social-business