(Graham Brown mobileYouth) Isis Say What Contest Case Study

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Earlier this year non-profit organization, ISIS, devoted to the improvement of sexual health among young people, issued a call that was responded to over 13,000 times. They wanted to know what information (or rather misinformation) young people were receiving about sexual health from the adults in their lives. The Say What ?!? Contest in collaboration with MTV, Say Now and Funny or Die exposed a number of humorous stories but ones that had serious implications on the sexual development of young people. These stories were then used to convey to both young people and adults that these messages should be considered to be less than a laughing matter and to teach how accurate sexual heath information can be shared. Through youthsourcing ISIS developed instant dialogue with young people and created an entertaining way to open up conversation among both educators and youth.

Education

JANUARY -
FEBRUARY
2010

YouthResearchPartners.com 50Youth Award Nominee

YOUTHSOURCING
YOUNG PEOPLE HELPED ISIS
IDENTIFY THE COMMON PROBLEMS
THAT CAUSE SEXUAL HEALTH
MISINFORMATION

YouthResearchPartners.com 50Youth Award Nominee

CHALLENGE
TO BEGIN CONVERSATIONS
BETWEEN YOUNG PEOPLE AND
ADULTS ABOUT SEXUAL HEALTH

USING TODAY’S TECHNOLOGIES

YouthResearchPartners.com 50Youth Award Nominee

SOLUTION
THE SAY WHAT?!? CONTEST

EXPOSING THE SEXUAL HEALTH
MISINFORMATION AND ADVICE
YOUNG PEOPLE WERE RECEIVING

CLICK HERE TO VISIT
THE
CONTEST WEBSITE
YouthResearchPartners.com 50Youth Award Nominee

RESULTS
YOUNG PEOPLE SUBMITTED OVER
13,000 ENTRIES IN 3 WEEKS

YouthResearchPartners.com 50Youth Award Nominee

JANELLE,
“DON'T EVER LET A GUY PUT HIS
'THING' IN YOU BECAUSE YOU'LL
EXPLODE." I'VE BEEN SCARED EVER
SINCE AND HAVEN'T DONE ANY OF

YouthResearchPartners.com 50Youth Award Nominee

RESULTS
OVER 21,000 VIDEO VIEWS

YouthResearchPartners.com 50Youth Award Nominee

“AS WE LISTENED TO THE
RESPONSES WE FOUND TRENDS.

YOUNG PEOPLE
OVERWHELMINGLY WANTED
ADULTS TO HAVE A NON-
JUDGMENTAL ATTITUDE AND BE
OPEN TO THEIR EXPERIENCES
RATHER THAN BEING

MARGARET LUCAS
ISIS

YouthResearchPartners.com 50Youth Award Nominee

YOUTH RESEARCH
PARTNERS IS PROFILING THE
BEST STORIES IN YOUTH
MARKETING TODAY

TO VIEW MORE CASE
STUDIES CLICK HERE

YouthResearchPartners.com 50Youth Award Nominee

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(Graham Brown mobileYouth) Isis Say What Contest Case Study

1. JANUARY - FEBRUARY 2010 YouthResearchPartners.com 50Youth Award Nominee

2. YOUTHSOURCING YOUNG PEOPLE HELPED ISIS IDENTIFY THE COMMON PROBLEMS THAT CAUSE SEXUAL HEALTH MISINFORMATION YouthResearchPartners.com 50Youth Award Nominee

3. CHALLENGE TO BEGIN CONVERSATIONS BETWEEN YOUNG PEOPLE AND ADULTS ABOUT SEXUAL HEALTH USING TODAY’S TECHNOLOGIES YouthResearchPartners.com 50Youth Award Nominee

4. SOLUTION THE SAY WHAT?!? CONTEST EXPOSING THE SEXUAL HEALTH MISINFORMATION AND ADVICE YOUNG PEOPLE WERE RECEIVING CLICK HERE TO VISIT THE CONTEST WEBSITE YouthResearchPartners.com 50Youth Award Nominee

5. RESULTS YOUNG PEOPLE SUBMITTED OVER 13,000 ENTRIES IN 3 WEEKS YouthResearchPartners.com 50Youth Award Nominee

6. JANELLE, “DON'T EVER LET A GUY PUT HIS 'THING' IN YOU BECAUSE YOU'LL EXPLODE." I'VE BEEN SCARED EVER SINCE AND HAVEN'T DONE ANY OF YouthResearchPartners.com 50Youth Award Nominee

7. RESULTS OVER 21,000 VIDEO VIEWS YouthResearchPartners.com 50Youth Award Nominee

8. “AS WE LISTENED TO THE RESPONSES WE FOUND TRENDS. YOUNG PEOPLE OVERWHELMINGLY WANTED ADULTS TO HAVE A NON- JUDGMENTAL ATTITUDE AND BE OPEN TO THEIR EXPERIENCES RATHER THAN BEING MARGARET LUCAS ISIS YouthResearchPartners.com 50Youth Award Nominee

9. YOUTH RESEARCH PARTNERS IS PROFILING THE BEST STORIES IN YOUTH MARKETING TODAY TO VIEW MORE CASE STUDIES CLICK HERE YouthResearchPartners.com 50Youth Award Nominee

(Graham Brown mobileYouth) Isis Say What Contest Case Study

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