Skyline Indy's Get Socialized June 2010 (Power Point Version)
MEDIA SALES KIT 2010
1. ““Promoting You & Your Business
into the Future!”
WHO IS MOBILE MIKE?
Mike grew up in Connecticut and Michigan and early of Mike’s annual favorites include the Thanksgiving Turkey
on found himself fascinated with the “magic of radio, and giveaways that provide a free turkey to thousands of families
especially, his favorite station, Detroit rocker WRIF. He each November and his annual Toy Drive each December.
relocated to South Florida in the early 90’s and quickly launched Mike started a promotion during one of another of our energy
himself an internship at Power96. It wasn’t to long before he crises… Free Gas Friday. Free? Well, to the listeners… yes!
was a regular contributor to their morning show and soon Mike’s station announce all week that on Friday, the first
an integral part of all promotional elements at the station. one thousand drivers to show up at a to-be-announced
When Mike started out, it was only a dream. He location on Friday will receive a tank of gas. The location is revealed
reminisces, “I told my dad I wanted my own tour bus and on-the-air on Friday morning and in addition to thousands of
he said yeah right, who doesn’t!” Now you will find his cars, you can be sure that one or more TV news helicopters
custom-wrapped Prevost tour bus wherever and whenever there is a will show up to chronicle the Mobile Mike marketing machine’s
major event in South Florida. It’s hard to imagine a Super Bowl, Heat ability to attract a crowd on a moment’s notice! In the
Championship, major concert event or fundraiser without one or research process for this interview I tried to locate other radio
more of Mobile Mike’s armada of promotional vehicles; cars; super- personalities around the county that do the same
trucks, skylights and banner-toting airplanes. It wasn’t long before things Mobile Mike does, but in speaking to
Mike drew the attention of other radio companies looking to put his radio managers nationwide the consensus seems to be,
marketing machine into action. He worked five years at Cox “Mobile Mike in South Florida? One of a kind!” The
radio before joining Clear Channel’s group of Miami stations that Mobile Mike foundation supports a multiplicity of deserving
include Y100, BIG 105.9, MEGA 94.9, 93.9 M-I-A, The Sports organization in South Florida. “One of a kind!” Based on
Animal 940 am and 103.5 Super X. Early on he knew that it had each organizations needs Mobile Mike assists them in raising
to be about a lot more than just making money. His magnetic funds for their cause through many of his resources. Some of
personality and his willingness to jump into projects with both the community cause he is involved with include: Hollywood
feet attracted the interest of various community organizations and Police Athletic League, National Breast Cancer Foundation,
leaders. Whenever there is a natural disaster or a law-enforcement Leukemia and Lymphoma Society, Lauren’s Kids, County Blue
emergency you’ll find the Mobile Mike team supplying relief to the Line Challenge, Miami Dolphins Foundation, American Cancer
first responders. There aren’t many police of firefighters in any of Society, Big Mama-Team of Life, Toys for Tots and Habitat for
the are agencies that don’t know him by first name (that’s Mike, Humanity. Mike says, “My proudest recent effort involved raising
not Mobile). A few years ago a federal agent was shot and killed five hundred and sixty thousand dollars in supplies for Haitian
at a Pembroke Pines post office. A multi-agency taskforce and relief in just 18 hours. Health is wealth to me; being alive and
command center we establish to coordinate the investigation. happy, it’s… (He trails off in thought). You can always make
And within the first hours, Mike had brought his self-contained something of your life… It’s never too late; you can never give up.”
catering trailer on-site to feed the hundreds of officers involved. It’s been twenty years for Mike in South Florida. Mike
He established several community-based events that says, It’s great, living the dream.”
attract the attention and appreciation of Sout Floridians. Two
EVENT PROMOTIONS | RADIO AND TELEVISION ADVERTISING | VEHICLE WRAPS | ADVERTISING AGENCY
PRODUCT BRANDING | SEARCH LIGHTS | T-SHIRTS
CALL FOR MORE INFORMATION: 305-401-9393
2. CUSTOM MADE T-SHIRTS
PROMOTE YOUR BUSINESS WITH
YOUR OWN CUSTOM T-SHIRTS!
Mobile Mike has an in-house
T-shirt company that can produce
a great quality customized t-shirt
with minimal turn-around.
All T-shirts are high quality cotton!
Need staff shirts? We can have
your logo digitized on a quality
polo shirt in time for your next
promotion!!!!
Small Run Pricing Specialist!
EVENT PROMOTIONS | RADIO AND TELEVISION ADVERTISING | VEHICLE WRAPS | ADVERTISING AGENCY
PRODUCT BRANDING | SEARCH LIGHTS | T-SHIRTS
CALL FOR MORE INFORMATION: 305-401-9393
3. WATER BILLBOARDS
LET MOBILE MIKE REACH THE
BEACH WITH YOUR MESSGE!
Mobile Mike’s Water Billboards
can provide you with the most
innovative advertising yet! Easily
achieve brand awareness with a
floating billboard and a guarantee
visibility. Advertise your product or
event message to captivate your
audience without the congestion of
the other mediums! You will be the
only advertiser on the water!!!
Mobile Mike can cover 30 miles
of beachfront and intra-coastal
advertising. Custom routes and
time available!
EVENT PROMOTIONS | RADIO AND TELEVISION ADVERTISING | VEHICLE WRAPS | ADVERTISING AGENCY
PRODUCT BRANDING | SEARCH LIGHTS | T-SHIRTS
CALL FOR MORE INFORMATION: 305-401-9393
4. FUTURE VISION
HIGH TECH! HIGH IMPACT! LOW COST!
Why rent a print billboard when you can
own a digital billboard and take it
anywhere for a fraction of the cost!
Mobile Mike campaigns enable
exceptional target market attention while
reinforcing existing advertising and
branding campaigns. They attract
attention by displaying eye-catching
animation and graphics geared towards
creating brand recognition with
specification demographics. This
unique advertising medium reaches
audiences missed by traditional
broadcast and print media. It delivers
value, increased sales and response
with a relatively low investment…
Guaranteed.
EVENT PROMOTIONS | RADIO AND TELEVISION ADVERTISING | VEHICLE WRAPS | ADVERTISING AGENCY
PRODUCT BRANDING | SEARCH LIGHTS | T-SHIRTS
CALL FOR MORE INFORMATION: 305-401-9393
5. AERIAL BANNER PROMOTION
LET MOBILE MIKE BRING YOUR MESSAGE STRAIGHT TO THE SKY
Mobile Mike will Whether it’s your
help your billboard message,
business take logo and message
people’s eyes or letter message,
away from the Whether you want
street and straight to propose to your
to the sky! Aerial girlfriend or
advertising is a advertise to spring
great and effective breakers, Mobile
way to advertise Mike has a solution
to the masses! for you!
EVENT PROMOTIONS | RADIO AND TELEVISION ADVERTISING | VEHICLE WRAPS | ADVERTISING AGENCY
PRODUCT BRANDING | SEARCH LIGHTS | T-SHIRTS
CALL FOR MORE INFORMATION: 305-401-9393
6. MOBILE MIKE CATERING TRUCK
Planning an event and need catering?
The Mobile Mike Catering Truck is a full
service facility for executing you next
event or company gathering!
Mobile Mike can provide superior
catering service for company picnics,
employee recognition, fundraisers,
general meetings, grand opening
celebrations, holiday parties and
seminars.
The Mobile Mike Catering Truck is a full
service kitchen on wheels and has a full
range of flexibility for all your culinary
needs. Choose BBQ, Italian,
contemporary or traditional menus,
whether large or small, elegant or casual,
Mike will create an amazing event!
EVENT PROMOTIONS | RADIO AND TELEVISION ADVERTISING | VEHICLE WRAPS | ADVERTISING AGENCY
PRODUCT BRANDING | SEARCH LIGHTS | T-SHIRTS
CALL FOR MORE INFORMATION: 305-401-9393
7. HELICOPTER BANNER
• “Helicopter banners” are an established, yet extraordinary ambient
advertising medium.
• The banners are visible for approximately 10 miles and can be made in
a broad range of sizes in only 3-4 weeks.
• Heli-banners are a one stop shop for the World’s largest mobile aerial
adverts in the world.
EVENT PROMOTIONS | RADIO AND TELEVISION ADVERTISING | VEHICLE WRAPS | ADVERTISING AGENCY
PRODUCT BRANDING | SEARCH LIGHTS | T-SHIRTS
CALL FOR MORE INFORMATION: 305-401-9393
8. MIKE’S CUSTOM FLEET
MOBILE MIKE HAS A FLEET OF EYE-CATCHING VEHICLES!
EVENT PROMOTIONS | RADIO AND TELEVISION ADVERTISING | VEHICLE WRAPS | ADVERTISING AGENCY
PRODUCT BRANDING | SEARCH LIGHTS | T-SHIRTS
CALL FOR MORE INFORMATION: 305-401-9393
9. SEARCH LIGHT RENTALS
FLORIDA SEARCH LIGHT RENTALS
Explore the power to illuminate your next big promotion or event with our
heavy duty Search Light Trucks. We have three eye-catching one of a kind
Search Light Trucks that include:
The NEW custom Ford F-650 is equipped with the explosive power of:
Four 7 K.W. Search Lights
This SkyTracker Search Light Promotional Package includes:
4 head lighting unit complete w/ 7 K.W. Search Lights mounted on a custom
wrapped 2011 truck, Lighting Technician and 100 K.W. Broadcrown Power
generator.
$250. Per hour with a minimum of 3 hours
No travel charge for Dade, Broward and Palm Beach County
EVENT PROMOTIONS | RADIO AND TELEVISION ADVERTISING | VEHICLE WRAPS | ADVERTISING AGENCY
PRODUCT BRANDING | SEARCH LIGHTS | T-SHIRTS
CALL FOR MORE INFORMATION: 305-401-9393
10. REMOTE PROMOTIONAL PACKAGE
• Let Mobile Mike and his team create and
implement your promotion and marketing
plan with a high profile appearance at your
location.
• Build your remote with Mobile Mike as your
Emcee to accommodate your marketing
needs! Each of our appearances remotes is
3 hours in duration and can be specifically
designed from small events to events larger
than life.
• Choose from attention getting Monster
Trucks, PreVost Bus, Search Lights,
Catering Trailer, HD Video Truck, as well as
an Ice Cream Truck for your location.
• Remotes can Include, T-Shirts, Prize wheel
giveaways, music on site and on-air call-in’s
from your location on a select Florida Clear
Channel Radio Station focused on your
demographic needs.
• Remotes are also promoted prior to the day
of your event with on-air promos, on line
promotion and e-mail blast to our database
of 50,000 strong. (Based on package level)
• Bring your branding message to the masses
with Mobile Mike!
• Packages begin as low as $1,500.00
EVENT PROMOTIONS | RADIO AND TELEVISION ADVERTISING | VEHICLE WRAPS | ADVERTISING AGENCY
PRODUCT BRANDING | SEARCH LIGHTS | T-SHIRTS
CALL FOR MORE INFORMATION: 305-401-9393
11. PROMOTIONAL ITEMS
EVENT PROMOTIONS | RADIO AND TELEVISION ADVERTISING | VEHICLE WRAPS | ADVERTISING AGENCY
PRODUCT BRANDING | SEARCH LIGHTS | T-SHIRTS
CALL FOR MORE INFORMATION: 305-401-9393
12. PROMOTIONAL ITEMS
EVENT PROMOTIONS | RADIO AND TELEVISION ADVERTISING | VEHICLE WRAPS | ADVERTISING AGENCY
PRODUCT BRANDING | SEARCH LIGHTS | T-SHIRTS
CALL FOR MORE INFORMATION: 305-401-9393
13. PROMOTIONAL ITEMS
EVENT PROMOTIONS | RADIO AND TELEVISION ADVERTISING | VEHICLE WRAPS | ADVERTISING AGENCY
PRODUCT BRANDING | SEARCH LIGHTS | T-SHIRTS
CALL FOR MORE INFORMATION: 305-401-9393
14. PROMOTIONAL ITEMS
EVENT PROMOTIONS | RADIO AND TELEVISION ADVERTISING | VEHICLE WRAPS | ADVERTISING AGENCY
PRODUCT BRANDING | SEARCH LIGHTS | T-SHIRTS
CALL FOR MORE INFORMATION: 305-401-9393