Anuj Khanna of Wireless Expertise discusses the Indian mobile content market. This presentation was given at ME's Monetising Mobile conference in September 2010.

1. Statistical Overview of the Indian Telecoms & Value Added Services Market Anuj Khanna , CEO, Wireless Expertise Monetising Mobile Conference, London, September 2010

3. Economic Growth Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) 7.4% growth forecast for 2010 Indian Economy – GDP and Y-o-Y Growth Note : Figures as of March end for each year

4. Young and vibrant demographics Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Indian Population – Break-up by Age Groups Population 2005: 1.1 billion Population 2015E: 1.3 billion

5. Mobile Subscriber Growth Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) 20 million new subscribers being added every month Indian Mobile Market - Subscribers and Y-o-Y Growth Note : All figures as of March end for each year

6. Lower ARPU vs. Larger user base Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Indian Mobile Market – ARPU (Q-o-Q)

7. Mobile Market Share Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Indian Mobile Market – Operator Share Note*: Total does not match due to rounding-off Note*: Total does not match due to rounding-off 0.73% Unitech 0.65% Sistema Break-down of ‘Others’ Aircel 6.31% MTNL 0.87% Loop Mobile 0.49% S Tel 0.17% HFCL 0.06% Videocon 0.01% Etisalat 0.00% Total* 9.28%

8. Indian film content drives mobile entertainment Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Note*: Total does not match due to rounding-off Note*: Total does not match due to rounding-off Ringtones Ringbacktones Images Animations Competitions Trvia Games Videos

9. Mobile Value Added Services Market Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Note*: Total does not match due to rounding-off Note*: Total does not match due to rounding-off Indian MVAS Market – Contribution of SMS vs. Non-SMS 2009 (INR 90 billion) 2011E (INR 142 billion) Total MVAS Market Size: ~INR 90 billion (2009) & ~INR 142 billion (2011E) Sources : FICCI, Wireless Expertise Analysis

10. Caller Ringbacktones are big business Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Note*: Total does not match due to rounding-off Note*: Total does not match due to rounding-off Indian MVAS Market – Contribution of Non-P2P SMS Services Sources : FICCI, Wireless Expertise Analysis

11. Reality TV drives premium message volumes Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Note*: Total does not match due to rounding-off Note*: Total does not match due to rounding-off India’s version of who wants to be a millionaire Big Boss/Brother

12. Indian Media & Entertainment Market MAP Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Sources : TRAI, Federation of Indian Chambers of Commerce and Industry (FICCI) Note*: Total does not match due to rounding-off Note*: Total does not match due to rounding-off

15. Anuj Khanna, Mobile: +44 7916 056 916 Email: [email_address] www.wirelessexpertise.com