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Mobile optimisation study ii

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Mobile Optimisation Study II iabuk.net/contact
% of the top 100 advertiser websites that are mobile optimised 54% 57% 37% Aug 2012 Jan 2013
Automotive Sector Some example optimised brands 70% 40% (4 sites out of 10) (7 sites out of 10) 2012 2013
FMCG Sector Some example optimised brands 79% 21% (3 sites out of 17) (11 sites out of 17) 2012 2013
Finance Sector Some example optimised brands 50% 29% (7 out of 14 (4 out of 14 sites) sites) 2012 2013
Media Sector Some example optimised brands 71% 28.6% (2 sites out of 7) (5 sites out of 7) 2012 2013
Retail Sector Some example optimised brands 73% 46% (16 out of 22 (10 out off 22 sites) sites) 2012 2013
Technology & Telecoms Some example optimised brands 36% 14% (2 out of 14 sites) (5 out of 14 sites) 2012 2013
Summary % Optimised by sector in 2013 57% = average across all top 100 brands 79% 73% 71% 70% 50% 36% FMCG Retail Media Automotive Finance Technology & Telecomms

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Mobile optimisation study ii

  • 1. Mobile Optimisation Study II iabuk.net/contact
  • 2. % of the top 100 advertiser websites that are mobile optimised 54% 57% 37% Aug 2012 Jan 2013
  • 3. Automotive Sector Some example optimised brands 70% 40% (4 sites out of 10) (7 sites out of 10) 2012 2013
  • 4. FMCG Sector Some example optimised brands 79% 21% (3 sites out of 17) (11 sites out of 17) 2012 2013
  • 5. Finance Sector Some example optimised brands 50% 29% (7 out of 14 (4 out of 14 sites) sites) 2012 2013
  • 6. Media Sector Some example optimised brands 71% 28.6% (2 sites out of 7) (5 sites out of 7) 2012 2013
  • 7. Retail Sector Some example optimised brands 73% 46% (16 out of 22 (10 out off 22 sites) sites) 2012 2013
  • 8. Technology & Telecoms Some example optimised brands 36% 14% (2 out of 14 sites) (5 out of 14 sites) 2012 2013
  • 9. Summary % Optimised by sector in 2013 57% = average across all top 100 brands 79% 73% 71% 70% 50% 36% FMCG Retail Media Automotive Finance Technology & Telecomms