Susan McPherson presents her rational behind why hashtag activism has taken off specifically for women's causes and movements during her presentation at the DLDWomen Conference in Munich, German.

1. HASHTAG ACTIVISM
Real action or slacktivism?
Susan McPherson
@susanmcp1

2. Hashtivism (noun):
the use of hashtags on social
media (mainly, but not solely,
on Twitter) to express and
promote a political or social
position

3. Hashtag activism must be paired
with real-world action to be
meaningful.

4. Origins
• #ArabSpring
• #OWS – Occupy Wall Street
• #Kony2012 – call to stop Ugandan military
leader and war criminal Joseph Kony, who
had been kidnapping child soldiers since
the early 90s
• #JusticeForTrayvon

5. #NotBuyingIt
#Ask4More
#SolidarityisForWhiteWomen
#changetheratio
#yesallwomen
#BringBackOurGirls
#BanBossy
#WeAreSilent
#womenshould
#iamMalala
#LeanIn
#GirlRising
#StandWithWendy
#WomenShould
#ImAGirl

6. The benefits of hashtag
activism are very real.
 Raise awareness
 Build and organize communities
 Give a voice to the voiceless
 Educate
 Increase civic engagement
 Garner media attention

7. But tweeting
and sharing
via social
media alone
will NEVER
solve
anything.

8. What do you think?
Is hashtag activism real
action or slacktivism?
Tweet your answer
#DLDhashtivism

9. THANK YOU
Susan McPherson
@susanmcp1