1. nexum AG is consultancy and agency for digital media.
Mobile Go Home!
Welcome Multi-Context!
Niels Anhalt, Member of the board, nexum AG
Berlin, 26th of May 2012
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What does mobile mean?
On the rush?
Not much time?
ttp://www.flickr.com/photos/andertho/39059732/sizes/l/in/photostream/
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On the rush?
Not much time?
Really?
http://http://www.flickr.com/photos/14589121@N00/247300743/sizes/o/in/photostream//
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Are the three-fourths of Americans
that report they would use their
mobile phones in the bathroom
really mobile?
http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/
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Mobile device = Mobile context
= on the rush = less content?
http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/
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Bild Couch / iPad
Is an iPad a mobile device, when
most of the user use within a
stationary wifi network?
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CONTEXT OF USE WITHIN USABILITY ACTIVITIES
MARTIN MAGUIRE
Published in: Int. J. Human-Computer Studies (2001)
To analyse the circumstances
the „Context of use“-method
might help!
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Technical Enviroment
• Device (Hardware,Software)
• Network
• Other Equipment
Personal Physical
Circumstances Enviroment
• Knowledge, Skills
• Attitude,
Multi-Context • Weather conditions
• Movement
Motivation
• Noise
• Mental State
Social Enviroment
• Relation to surrounding people
• Amount of surrounding people
• Attitude of surrounding people