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The
HEISENBERG
5 Business Lessons From Breaking Bad*
PRINCIPLES
Image source: davizeitor
*: aka the greatest show in the history of television
If you haven’t watched it...
Cost of Breaking Bad Blu-Ray Set:
$209.99 (Deluxe)
Source: Amazon.com
Cost of MBA at a top 20 school:
$150,795
Source: poetsandquants.com/2011/01/08/how-much-does-a-top-mba-degree-cost/
SPOILER
ALERT
1. Disruption can come
from unexpected places.
Fun Fact:
Bill Gates started Microsoft in
Mr. White’s home town of
Alburquerque before moving to
Seattle.
2. When entering a new market,
develop partnerships with people
who are familiar with the market.
Personal connection
Entrenched in market
Latent, underrated talent
Extensive network
Highly competent
“The very best...with
just a right amount
of dirty”
3. Be picky when choosing partners.
crazy
discreet and professional, but even crazier
even crazier
family-oriented, but a white supremacist
4. Focus on the product.
“It may be blue, but it’s the bomb.”
Fun Fact:
Blue Sky makes a cameo in
The Walking Dead
5. Don’t try to scale too quickly.
The End.

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