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Taking Mobile Apps to India's Mass Market

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MobiKwik
MobiKwik

Mobikwik has understood the key reasons why mobile apps have not monetized well in India and has come up with a solution of its onw

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TAKING MOBILE APPS TO INDIA MASS MARKET ,[object Object],[object Object],[object Object],[object Object]
Who are we? ,[object Object],[object Object],[object Object],[object Object]
What is MobiKwik.com? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is MobiKwik.com? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Apps – Why should we care? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Apps Ecosystem Top countries for January 2010 downloads on Getjar                                                   Developers Supply Customers Demand
The Ecosystem in India Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Have you purchased an APP? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Demand India Source: Getjar.com Jan 2010 Country Current Period Previous Period Trend Indonesia 14,454,167 13,736,562 5% India 8,661,600 7,774,230 11% United States 4,817,565 3,815,531 26% United Kingdom 1,356,746 1,400,482 3% Egypt 1,280,035 1,216,057 5% South Africa 1,263,530 1,240,341 2%
Supply India ,[object Object],[object Object],[object Object],[object Object]
[object Object],So why no apps for India?
What developers care about? ,[object Object],[object Object],[object Object],[object Object]
Therefore, ,[object Object],[object Object],[object Object]
Truth be told ,[object Object]
HOW CAN THE ECOSYSTEM IMPROVE?
Unlearn the lessons of MVAS ,[object Object],[object Object],[object Object],[object Object],[object Object]
Attract the best developers ,[object Object],[object Object],[object Object],[object Object]
Apply Indian Consumer trends ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Mobikwik App Store ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q&A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Taking Mobile Apps to India's Mass Market

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  • 6. Mobile Apps Ecosystem Top countries for January 2010 downloads on Getjar                                                   Developers Supply Customers Demand
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  • 9. Demand India Source: Getjar.com Jan 2010 Country Current Period Previous Period Trend Indonesia 14,454,167 13,736,562 5% India 8,661,600 7,774,230 11% United States 4,817,565 3,815,531 26% United Kingdom 1,356,746 1,400,482 3% Egypt 1,280,035 1,216,057 5% South Africa 1,263,530 1,240,341 2%
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  • 15. HOW CAN THE ECOSYSTEM IMPROVE?
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