Steer Your Mobile Social Marketing Strategy

Steer your
Mobile Social
Marketing
Strategy !

http://www.mobilegeosocial.com

Multimedia
• Nothing will get people more excited than a
cool picture or an awesome video
• Excited people are the biggest spenders!


Mobile
Sites

Mobile Sites
• Mobile is getting hotter
by the day!
• When people get hungry
they search for you with
their smartphones
• Mobile websites convert
potential customers into
paying customers much
more effectively
Mobile Graphics courtesy SqueezeMobi

http://www.warriorplus.com/w/v/b68mpg/restaurant

Crank Up Your Revenues
• The mobile web is the fastest
growing communication channel in
history
• Soon it will be the Mobile Web that
will be the #1 source of information
in the world!
• You need to monetize this!


Crank Up Your Revenues
• People on the go and tourists
frequently use their smartphones to
find a place where they can eat
• Mobile will allow you to have all
these hungry bellies marching to
your restaurant!
• Having a mobile presence is not an
option any more!

Customer Engagement
• Be connected to your customers
anywhere and anytime!
• Customers can:
– take advantage of your specials and
coupons
– opt-in for coupons or event
information in your restaurant
– make a reservation
– and much much more!


Enhanced Experience
• Modern customers want • Forward-thinking
an easy experience restaurants are adding
– In the restaurant diet and calorie
– On the web information to their
– From their smartphone online menus


Customers as brand advocates
• 67% of mobile web
viewers are more likely to
recommend your
restaurant than desktop
viewers
• Younger customers prefer
the mobile version of your
site


The Art Of Not Missing Out On Business

• Mobile marketing represents a
great opportunity to all
restaurants
• Your customers are on the move.
– They might be just around the
corner but will they know about
you?
• Get those last minute customers
by going mobile!


The Art Of Not Missing Out On Business

• Remember customers want to interact with you
just as much as you want to interact with them
• Not having a mobile optimized site will drive
people on the go away from you
• Your competitors are going mobile
• So stay competitive!


Mobile
Landing
Pages

Mobile Landing Pages
• Why use a mobile • You need to capture the
landing page when you contact information of
can have a full-blown these potential
mobile version of your customers
website? • Here is why…
• When customers are
visiting your site they
leave no trace – you
can’t tell anyone was
ever there


Contact Your Customers
• Contacting your
customers and
informing them about
your special events and
offers increases revenue
• They can’t come if they
don’t know!
• So stay in touch!


Make A List Of Your Customers
• A landing page is an • Give away freebies &
effective and simple capture their info!
way of gathering a • It will pay back!
potential customer’s
contact information
• Create a landing page
with a special offer in
exchange for an email
or a phone number


Spread The Word
• Now you have a list of your
regular and potential
customers!
• Don’t spam, offer value!
• They will keep on coming
back!
• Your revenues will go
through the roof!


Social
Media

Social Media
• Social Media is here to • Social Media doesn’t
stay cost money, only time
• It is a relatively • Resistance to Social
inexpensive marketing Media is futile!
tool
• Particularly useful for
smaller businesses that
cannot afford big
marketing campaigns


Compete
• Your competitors are already making it big in
the Social Media world
• If your business does not have a social media
presence you will miss out on revenues
• Your competitors are engaging customers
using Social Media. It’s time to compete!


Get Involved
• Social Media is not just about creating a
Facebook Fan page
• Active management is essential
• Listen to your customers’ feedback
• Converse with your customers
• Build rapport


Be User Friendly
• Link your Social Media pages with your
site
• Don’t depend on customers to hunt down
your Social Media themselves – more
than half are sure to give up!
• Place links front and center so no one will
miss them!
• Make it easy for them to refer you
(or like you)


Rewards
• Reward all those that • Offer discounts, free
take time to write you drinks or special
positive referrals treatment like preferred
• Rewards will seating to all those who
incentivize others to recommend your
join in! restaurant
• Create a snowball effect
with positive referrals
and dominate your
competitors!


Improve
• Analyze both good and • The customer’s point of
bad feedback gathered view is important and
from Social Media their feedback may be
• Keep the good and fix invaluable!
the bad


Branding
• Social Media is great for creating your brand!
• Make your brand known to the whole world!
• Attract not only locals but also people from
other cities and countries!


Options

• There are many social media platforms…too
many in fact…
• It might be overwhelming at first for
restaurants that are just starting out with Social
Media
• Here is what we recommend!


acebook


Facebook Fan Pages
• Facebook is the most popular social media
platform
• Facebook Fan Pages are a great way to collect
feedback from your customers


Facebook Is Big
• There are currently
over 900 million
users on Facebook
• Crowd builds even
bigger crowd
• Start attracting people
now!


Spread The Word
• Spread your brand!
• Spread information
about your special
events and offers!
• Facebook allows you to
choose your target
audience
– Use that to effectively
drive customers to your
business


Reputation
• Collect feedback from your
customers and respond to their
questions
• Raise your responsiveness –
improve your reputation!
• Thousands of fans will provide
you with the reputation and a
promotional channel to boot!


Build Relationships
• Facebook Fan Pages are • Facebook Fan Pages are
an amazing opportunity an amazing opportunity
to build relationships to build relationships
with your customers with your customers
• Make your fan page less
about you and more
about your customers
• Don’t spam – let your
promotions be of value
to others


YouTube


YouTube
• YouTube is the second
largest search engine in
the world
• Having a YouTube
Channel helps your SEO
• Combine Facebook with
YouTube to drive even
more traffic


Turn It Into A Video
• Turn your events and advertisements into a
video!
• Stream your cooks making food and show it to
customers
• Everybody likes videos – get your customers
excited!


Google Owns YouTube
• You might not be aware but Google bought
YouTube
• Creating a YouTube channel will
instantaneously increase your SEO
• Use video to score higher in Google’s search
results!


Promotion & Branding

• YouTube isn’t just for watching cute kittens
• Every big company and most small businesses
have a YouTube channel
• You need to compete!
• Do you want to lose to that Chinese restaurant
across the street just because they have a
YouTube channel and you don’t?


Your Own Broadcast

• A good video gives a better impression than
any photo
• YouTube is like a personal TV station –
broadcast your advertisements for free to the
whole world!


Get A Copy Today!
Envision To Profit from The Power Of
Mobile Social Media in Social Customer
Engagement

Easy Read for all who
wish to Harness on
The Power Of Mobile
and Social Media

Available at Most
Leading eBookstore


Steer Your Mobile Social Marketing Strategy

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Steer Your Mobile Social Marketing Strategy