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Moving Beyond in Media Education:  Integrating New Media Literacy from Process to Product Melda N. Yildiz William Paterson University [email_address]
http://www.ncrel.org /
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Vocabulary average of a 14-year-old dropped from  25,000  words in 1950s to only  10,000  words in 1999. ,[object Object]
 
 
 
Vocabulary average of a 14-year-old dropped from  25,000  words in 1950s to only  10,000  words in 1999. ,[object Object]
The trouble…is that we have taken our democracy for granted; we have thought and acted as if our forefathers had founded it once and for all.  We have forgotten that it has to be enacted anew in every generation.  John Dewey
Media Literacy ,[object Object],[object Object]
Learn one thing! ,[object Object],[object Object],[object Object]
As we enter the twenty first century, it is essential that the schools be places that help students better understand the complex,  symbol-rich culture  in which they live in.  A new vision of literacy is essential if educators are serious about the broad goals of education: preparing students to function as informed and effective citizens in a democratic society; preparing students to realize personal fulfillment; and preparing students to function effectively in a rapidly changing world that demands new,  multiple literacies .  Renee Hobbs, 1997
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President Bush's Cabinet  ,[object Object]
 
 
Media Literacy Quiz from  ,[object Object],[object Object]
 
 
 
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Dealing with Interactivity not TIME ,[object Object],[object Object],[object Object],[object Object]
Why Study Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Principles of Media Literacy ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Reasons using new media ,[object Object],[object Object],[object Object],[object Object]
Course has three main parts ,[object Object],[object Object],[object Object]
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Girls, Girls, Girls: Mc Donald’s Commercial Production Notes: Fast Food for Thought by Jason Simon USA 1986, video, 28:00 min   PublisherVideo Date Bank
Grammar and Language of Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Girls, Girls, Girls: Mc Donald’s Commercial Production Notes: Fast Food for Thought by Jason Simon   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Main Questions ,[object Object],[object Object],[object Object],[object Object]
Circle of Life
Mickey Mouse Monopoly ,[object Object]
Yeh- Shen:  A Cinderella Story From China
 
Construction of Meaning Sign Experience Meaning  Construction Time/ era Context/  place
The factors that create meaning ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Statistics ,[object Object],[object Object]
The Truth  but not the Whole Truth
 
The V Sign
V for Victory Winston Churchill  gives the victory sign  at a political rally, Liverpool, 1951
The "V" for victory that Winston Churchill used (with the palm facing outward, same as the American sign for "peace"), when the palm is reversed, it means something else...  If a person used two fingers to order two beers in a British pub.. it has insulting connotations…
# 2 the two fingers in a 1st grade math class may  refer to the number "two"
OK (okay) vs. 0K (zero kilobyte)
This sign might mean ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
James Mangan , 1981 Learning through pictures Yogi Bear Tsimshian Bear
Marguerite de Valois  Queen Margot 1553-1615
Advantages of semiotics ,[object Object],[object Object],[object Object],[object Object]
com•mu•ta•tion ,[object Object],[object Object]
 
Corporate Flag
 
 
 
 
L.A. Times  Photographer  Fired Over Altered Image ,[object Object],[object Object]
How to Teach Media Literacy
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In schools, Media (video) production is considered to be time consuming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media (video) production is  considered to be time consuming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Production is crucial because ,[object Object],[object Object],[object Object],[object Object]
Bloom's Taxonomy  and Critical Thinking  The goal is to go beyond Knowledge/ Comprehension Judge Panel Discussion Editorial  Debate  Mock Trial  Book Review ,[object Object],Evaluation Produce Role Play  Mural Video Production Newspaper Story  Advertisement ,[object Object],Synthesis Organize Graph  Survey Questionnaire Research  Plan dissect, generalize Analysis Value Map  Model Interview Diagram  Illustration use, practice Application Respond Report  Review Summary Discussion ,[object Object],Comprehension Receive List fact  Worksheet  Chart  Oral recitation ,[object Object],Knowledge
"I learned how to deconstruct commercials, how to use the camera equipment, and how to create a public service announcement. Most importantly, I experienced that every message can be interpreted differently. Depending on the era, personal experience, each sign makes different meaning to different people. Prior to taking this course, I simply watched a commercial at face value. I never really looked at the details or asked myself what target audience the advertising company was aiming for. Since class, I have been a commercial-analyzing junkie. I look at the color scheme, the logo, the endorser (if there is one), choice of music, and the intended target audience.”
“ I am happy to have met you, because you have given me much more to think about than just the content of this class. …  More than learning video production, this course gave me the chance to reflect on my own viewing habits and I learned something about myself.”
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Teacher’s Role ,[object Object],[object Object]
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Media Literacy

  • 1. Moving Beyond in Media Education: Integrating New Media Literacy from Process to Product Melda N. Yildiz William Paterson University [email_address]
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  • 9. The trouble…is that we have taken our democracy for granted; we have thought and acted as if our forefathers had founded it once and for all. We have forgotten that it has to be enacted anew in every generation. John Dewey
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  • 12. As we enter the twenty first century, it is essential that the schools be places that help students better understand the complex, symbol-rich culture in which they live in. A new vision of literacy is essential if educators are serious about the broad goals of education: preparing students to function as informed and effective citizens in a democratic society; preparing students to realize personal fulfillment; and preparing students to function effectively in a rapidly changing world that demands new, multiple literacies . Renee Hobbs, 1997
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  • 40. Girls, Girls, Girls: Mc Donald’s Commercial Production Notes: Fast Food for Thought by Jason Simon USA 1986, video, 28:00 min PublisherVideo Date Bank
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  • 46. Yeh- Shen: A Cinderella Story From China
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  • 48. Construction of Meaning Sign Experience Meaning Construction Time/ era Context/ place
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  • 52. The Truth but not the Whole Truth
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  • 55. V for Victory Winston Churchill gives the victory sign at a political rally, Liverpool, 1951
  • 56. The "V" for victory that Winston Churchill used (with the palm facing outward, same as the American sign for "peace"), when the palm is reversed, it means something else... If a person used two fingers to order two beers in a British pub.. it has insulting connotations…
  • 57. # 2 the two fingers in a 1st grade math class may refer to the number "two"
  • 58. OK (okay) vs. 0K (zero kilobyte)
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  • 60. James Mangan , 1981 Learning through pictures Yogi Bear Tsimshian Bear
  • 61. Marguerite de Valois Queen Margot 1553-1615
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  • 71. How to Teach Media Literacy
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  • 77. "I learned how to deconstruct commercials, how to use the camera equipment, and how to create a public service announcement. Most importantly, I experienced that every message can be interpreted differently. Depending on the era, personal experience, each sign makes different meaning to different people. Prior to taking this course, I simply watched a commercial at face value. I never really looked at the details or asked myself what target audience the advertising company was aiming for. Since class, I have been a commercial-analyzing junkie. I look at the color scheme, the logo, the endorser (if there is one), choice of music, and the intended target audience.”
  • 78. “ I am happy to have met you, because you have given me much more to think about than just the content of this class. … More than learning video production, this course gave me the chance to reflect on my own viewing habits and I learned something about myself.”
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Hinweis der Redaktion

  1. Abstract: This paper promotes media literacy through media production in teacher education; provides activities and resources integrating media education into the curriculum; focuses on researching historical documents and deconstructing social studies materials and curricula using Semiotics Theory and Multicultural perspective; describes participants’ experience with documentary storytelling, showcases video projects and best practice; and focuses on unmasking the history in teacher education programs through the process of producing video documentaries. The study is based on the participatory research conducted on teaching online course called, “Rediscovering History through Media Education.” Participants deconstructed and assessed national and local social studies curriculum and standards; documented their stories in order to articulate the realities of conditions in schools through their research, analysis, and dialog. Through the rediscovery process, the teachers redesigned their curricula for improving student outcomes, gained alternative point of view on historical events, and renewed interest and commitment to multiculturalism. This paper promotes media production in teacher education through the process of producing video documentaries; provides resources integrating media education into the curriculum; focuses on researching historical documents and deconstructing social studies materials and curricula using Semiotics Theory and Multicultural perspective; describes participants’ experience with documentary storytelling; and showcases video projects. The study is based on the participatory research conducted during an online course called, “Rediscovering History through Media Education.” Participants deconstructed and assessed social studies curriculum and standards; documented their stories in order to articulate the realities of conditions in schools through their research, analysis, and dialog. Through the rediscovery process, the teachers redesigned their curricula for improving student outcomes, gained alternative point of view on historical events, and renewed interest and commitment to multiculturalism. This paper promotes media literacy through media production in teacher education; provides activities and resources integrating media education into the curriculum, focuses on researching historical documents and deconstructing social studies materials and curricula using Semiotics Theory and Multicultural perspective; describes participants’ experience with documentary storytelling, showcases video projects and best practice; and focuses on unmasking the history in teacher education programs through the process of producing video documentaries. The study is based on the participatory research conducted on teaching online course called, “Rediscovering History through Media Education” and investigated over one hundred educators in seven different states. To date, few scholarly studies have investigated either the power of documentary storytelling in the classroom or the impact of media production on multicultural education. This study attempts to fill the gap by outlining the natural links between teacher education and communication. Methodology included analysis of media surveys, process papers, questionnaires, electronic journals and reflection papers, responses to online activities and the process of producing documentaries, transcripts of interviews, and the content analysis of multimedia projects and presentations. The study explored the wide range of meanings participants associate with media education; the impact of video production activities in social studies curriculum; and the ways in which they integrated history and multicultural education in their documentaries. As Robert Penn Warren said, “History is not Truth, Truth is in the Telling.” If our goal is to prepare ourselves for the media -rich culture they live in, then we need to focus on the needs of the new generation. As they produce their own media projects, they develop media literacy skills, and become informed consumers and citizen of the world. By “Rethinking Curriculum,” participants deconstructed and assessed the national and local social studies curriculum and standards; documented their stories in order to articulate the realities of conditions in schools through their research, analysis, and dialog. Through the rediscovery process, the teachers redesigned their curricula for improving student outcomes, gained alternative point of view on historical events, and renewed interest and commitment to multiculturalism. This study provides a model for teaching and learning through media education. It involves researching online resources, deconstructing curriculum, and creating documentaries and oral history projects. It especially provides research based examples, resources and tools for integrating media production into social studies curriculum. Teachers in the study collaborated virtually among themselves but also participated listservs, online forums, and discussions online. Teachers had a chance to ask questions to the scholars and attended online conferences. I would work on building learning communities among NECC participants online before and after the conference. The format of the session will be showcase of teachers' selected video projects, interactive group discussion, deconstruction exercises, and a presentation of the study and the resources. The research paper and the results of the study will be provided as a handout. The presentation (PowerPoint) and the online course outline will be posted on the website. http://euphrates.wpunj.edu/faculty/yildizm/RH/ Objectives and Purposes The goals of this participatory presentation will discuss strategies for integrating media education into the social studies curriculum, offer creative suggestions for producing video in the classroom with minimal resources and equipment, outline participants’ online course experience with documentary storytelling, and showcase their video projects. This session will also focus on researching historical documents; deconstructing social studies history books and curricula using Semiotics Theory and Multicultural perspective; and exploring activities, exercises, and assessment strategies and tools that align with the local and national curriculum standards addressing Media Literacy and Social Studies curriculum. Significance Although media production is considered to be a time consuming, difficult, and expensive process, educators need to integrate media literacy and media production into their curriculum in order to prepare new generation for media-rich culture. Rather than just being technical or peripheral, media production must be simple and central to the learning process. This research promotes literacy through media production in teacher education, describes teacher candidates' reactions, discoveries, and experiences with media, and showcases their multimedia projects. Research Questions: Methods Some of the research questions and theoretical framework used in the study: 1. AUDIENCE-What are the participants’ personal experiences in media production? How can educators prepare students for the symbol-rich culture in which they live in and function as informed and productive citizens in a democratic society? 2. PROBLEMS- What common problems do the participants share in their media production activities? 3. SUGGESTIONS- What suggestions do participants make in order to improve teaching and learning history? 4. MEDIA LITERACY- What does it mean to be a literate person living in a media rich culture? Why study media? 5. DESIGN- How to design effective instruction integrating media education, semiotics theory and multicultural education into the social studies curriculum? Methodology included analysis of media surveys, process papers, questionnaires, electronic journals and reflection papers, responses to online activities and the process of producing documentaries, transcripts of interviews, and the content analysis of multimedia projects and presentations. The study used three theoretical framework; semiotics, media literacy, and multicultural education. The study explored the wide range of meanings participants associate with media education; the impact of video production activities in social studies curriculum; and the ways in which they integrated history and multicultural education in their documentaries. Conference participants will be able to: • argue the challenges and advantages of media production in social studies curriculum, • develop skills in deconstructing existing curricula in social studies and communicating media messages, • examine the process of producing documentaries as classroom tools for teaching and learning, • integrate the use of media in an instructional context, • explore lesson plans, assessment tools, and curriculum guides that incorporate new media and technologies across grades and subjects • evaluate the suitability of the medium to the material. In conclusion, the main goal of this presentation is to draw on the natural links between media literacy and teacher education. We will explore how a critical approach to the study of new media combines knowledge, reflection, and action; promotes educational equity; and prepares new generation to be socially responsible members of a multicultural, democratic society. Although media production is considered to be a time consuming, difficult, and expensive process, educators need to integrate media literacy and media production into their curriculum in order to prepare new generation for media-rich culture. Rather than just being technical or peripheral, media production must be simple and central to the learning process. This presentation will focus on reconstructing social studies curriculum in teacher education programs through the process of producing video documentaries. Teacher candidates researched, produced, and presented their video documentaries researching and reflecting on American History, People and their stories. Candidates deconstructed and assessed the national and local social studies curriculum and standards; interviewed k-12 educators; and documented their stories in order to articulate the realities of conditions in schools through their research, analysis, and dialog. Through the rediscovery process, the teacher candidates explored, designed, and created the strategies, curricula, and programs for improving student outcomes, also the candidates gained alternative point of view on historical events and renewed interest and commitment to multiculturalism. This presentation promotes literacy through media production in teacher education, describes teacher candidates' reactions, discoveries, and experiences with media, and showcases their multimedia projects. It is based on the qualitative research conducted on teaching online classes and investigated over one hundred educators in seven different states. To date, few scholarly studies have investigated either the power of documentary storytelling in the classroom or the impact of media production on multicultural education. This study attempts to fill the gap by outlining the natural links between multicultural education and communication. Methodology included analysis of media surveys, process papers, questionnaires, electronic journals and reflection papers, responses to online activities and the process of producing documentaries, transcripts of interviews, and the content analysis of multimedia projects and presentations. The study used three theoretical framework; semiotics, media literacy, and multicultural education. The study explored the wide range of meanings participants associate with media education; the impact of video production activities in social studies curriculum; and the ways in which they integrated history and multicultural education in their documentaries. Some of the research questions answered in the study: 1. AUDIENCE-What are the participants’ personal experiences in media production? How can educators prepare students for the symbol-rich culture in which they live in and function as informed and productive citizens in a democratic society? 2. PROBLEMS- What common problems do the participants share in their media production activities? 3. SUGGESTIONS- What suggestions do participants make in order to improve teaching and learning history? 4. MEDIA LITERACY- What does it mean to be a literate person living in a media rich culture? Why study media? 5. DESIGN- How to design effective instruction integrating media education into the multicultural curriculum? The goals of this participatory presentation will discuss strategies for integrating media education into the social studies curriculum, offer creative suggestions for producing video in the classroom with minimal resources and equipment, outline teacher candidates’ online course experience with documentary storytelling, and showcase the teacher candidates' multimedia projects. This session will also focus on researching historical documents; deconstructing social studies history books and curricula using Semiotics Theory and Multicultural perspective; and exploring activities, exercises, and assessment strategies and tools that align with the local and national curriculum standards addressing Media Literacy and Social Studies curriculum. This session will benefit teacher candidates, k-12 educators and students, parents, media specialists, and administrators who seek alternative strategies and tools in teaching and learning history. This session is especially designed for new or experienced teacher educators who would like to integrate new media and technologies into social studies curriculum. The format of the session will be a presentation of the study and the resources, showcase of teacher candidates’ selected video projects, and interactive group discussion. The research paper and the results of the study will be provided as a hand-out. The presentation (PowerPoint) and the online course outline will be posted on the website. http://euphrates.wpunj.edu/faculty/yildizm/Patterson2004 Conference participants will be able to: argue the challenges and advantages of media production in social studies curriculum, develop skills in deconstructing existing curricula in social studies and communicating media messages, examine the process of producing documentaries as classroom tools for teaching and learning, integrate the use of media in an instructional context, develop ideas for lesson plans, assessment tools, and curriculum guides that incorporate new media and technologies across grades and subjects. In conclusion, the main goal of this presentation is to draw on the natural links between media literacy and multicultural education. We will explore how a critical approach to the study of new media combines knowledge, reflection, and action; promotes educational equity; and prepares new generation to be socially responsible members of a multicultural, democratic society.