A short presentation about our agency, Domino Communication. We are specialized in B2B communication. Our customers base includes large multinational corporation as well as small and medium size local companies. Our operations (brand and corporate image, public relations, events, web and social media), run at both national and international level. Our features in three words: fast, accurate and light. Discover the meaning of these words playing the presentation.

1. Domino
Communica+on
Marke&ng
Communica&on
Agency
venerdì 28 giugno 2013

2. Domino
Communica+on
-­‐
Marke+ng
Communica+on
Agency
-­‐
©Jun2013
About
us
Marke&ng
Communica&on
agency
We
have
been
working
for
years
on
side
of
mul&na&onal
enterprises,
medium
and
small-­‐sized
companies,
at
both
local
or
european
level.
We
do
like
to
work
in
team
with
our
customer,
with
whom
we
establish
long-­‐&me
rela&onship,
becoming
an
integral
part
of
its
structure.
Fast
Light
Because
(me
is
a
key
resource
for
everyone
To
weigh
li7le
on
customer’s
budget
Accurate
Because
the
care
for
details
makes
always
the
difference
venerdì 28 giugno 2013

3. Domino
Communica+on
-­‐
Marke+ng
Communica+on
Agency
-­‐
©Jun2013
How
we
work
-­‐
mul0ple
level
engagement
CUSTOMER
STRATEGY
OPERATIONS
IMPLEMENTATION
WE
NEEDS
ANALYSIS
SHARED
AND
COLLABORATIONAL
CREATIVITY
PLANNING
CONCEPTS
DEVELOPMENT
EXECUTION
COORDINATION
PRODUCTION
Internal
communica0on External
communica0on
Internal
communica0on External
communica0on
venerdì 28 giugno 2013

4. Domino
Communica+on
-­‐
Marke+ng
Communica+on
Agency
-­‐
©Jun2013
How
we
work
-­‐
Wireframe
to
Services
moving
WE
NEEDS
ANALYSIS
SHARED
AND
COLLABORATIONAL
CREATIVITY
PLANNING
CONCEPTS
DEVELOPMENT
EXECUTION
COORDINATION
PRODUCTION
SERVICES
Briefing
-­‐
Debriefing
Sessions
to
focus
the
needs
Solu0on
finding,
sharing
and
fine
tuning
Execu0on
calendar
set
up
and
scheduling
Design
of
all
MC
docs
wireframed
during
the
solu0on
finding
step
Calendar
maintenance
Resources
engage
and
coordina0on
Concepts
to
artworks
transforma0on
Prin0ng
and
delivering
Internal
communica0on External
communica0on
Internal
communica0on External
communica0on
venerdì 28 giugno 2013

5. Domino
Communica+on
-­‐
Marke+ng
Communica+on
Agency
-­‐
©Jun2013
Customer
and
contents
at
the
core
of
our
services
strategy
Customer
Loyalty
and
Marke0ng
Incen0ve
Media
rela0ons
Corporate
and
Brand
Image
Web
and
Social
Media
Events
Contents
venerdì 28 giugno 2013

6. Domino
Communica+on
-­‐
Marke+ng
Communica+on
Agency
-­‐
©Jun2013
Customer
Loyalty
and
Marke;ng
Incen;ve
Corporate
and
Brand
Image
Web
and
Social
Media
Events
Contents
Copywri;ng
Press
office
Web
PR
Online
and
offline
press
clipping
Editorial
development
Media
rela;ons
Media
rela9ons
We
set
up
and
manage
rela+ons
with
media
and
informa+on
channels
mostly
relevant
in
industry
sectors
where
our
customers
operate.
We
promote
the
image
of
our
customer
and
its
business
so
that
the
voice
of
media,
with
its
authority,
will
be
the
confirma+on
of
the
value
of
the
customer.
venerdì 28 giugno 2013

7. Domino
Communica+on
-­‐
Marke+ng
Communica+on
Agency
-­‐
©Jun2013
Customer
Loyalty
and
Marke;ng
Incen;ve
Web
and
Social
Media
Events
Contents
Copywri;ng
Press
office
Web
PR
Online
and
offline
press
clipping
Editorial
development
Media
rela;ons
Corporate
and
Brand
Image
We
help
our
customers
to
develop
and
to
maintain
their
corporate
and
brand
image
in
an
way,
original,
clear
and
consistent
with
the
brand
posi+oning
on
the
market.
Mul;channel
campaign
development
Media
planning
Media
buying
Produc;on
and
post
produc;on
of
corporate
video
Online
and
offline
graphic
design
Corporate
and
brand
Image
venerdì 28 giugno 2013

8. Domino
Communica+on
-­‐
Marke+ng
Communica+on
Agency
-­‐
©Jun2013
Customer
Loyalty
and
Marke;ng
Incen;ve
Corporate
and
brand
ImageEvents
Contents
Copywri;ng
Press
office
Web
PR
Online
and
offline
press
clipping
Editorial
development
Media
rela;ons
Online
and
offline
graphic
design
Mul;channel
campaign
development
Media
planning
Media
buying
Produc;on
and
post
produc;on
of
corporate
video
Web
and
social
media
A
func+onal
and
updated
website
today
is
not
anymore
sufficient
for
today
companies.
To
beJer
exploit
the
web
and
the
social
networks
poten+ali+es,
it
is
necessary
to
set
up
a
customized
strategy
that
allows
to
keep
up
the
targets
aJen+on
and
curiosity,
as
well
as
to
reply
in
+me
and
with
effec+veness
to
the
market
requirements.
Social
media
management
cannot
be
an
op+on
in
communica+on
strategy.
It
has
to
be
considered
a
basic
leverage
in
marke+ng
communica+on
planning
and
must
be
used
in
sinergy
and
integra+on
with
all
other
marcom
ac+vi+es.
NewsleIer
and
DEM
design
and
delivery
SEO
-­‐
SEM
Online
and
social
media
campaign
development
Web
design
Web
e
Social
Media
Social
media
management
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐
Social
media
monitoring
venerdì 28 giugno 2013

9. Domino
Communica+on
-­‐
Marke+ng
Communica+on
Agency
-­‐
©Jun2013
Customer
Loyalty
and
Marke;ng
Incen;ve
Corporate
and
brand
Image
Contents
Copywri;ng
Press
office
Web
PR
Online
and
offline
press
clipping
Editorial
development
Media
rela;ons
Online
and
offline
graphic
design
Mul;channel
campaign
development
Media
planning
Media
buying
Produc;on
and
post
produc;on
of
corporate
video
Events
Events
are
an
effec+ve
task
to
reinforce
the
rela+onship
with
a
target:
they
are
a
unique
opportunity
to
inform,
update,
meet
and
engage
customers,
partners,
suppliers
and
journalists.
One
to
one
contact
and
on
+me
focus
to
user
needs
are
the
pillars
to
develop
and
to
consolidate
rela+onship
with
the
market.
Social
media
management
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐
Social
media
monitoring
NewsleIer
and
DEM
design
and
delivery
SEO
-­‐
SEM
Online
and
social
media
campaign
development
Web
design
Web
e
Social
Media
Events
Concept
design
Global
organiza;on
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐
Organiza;ve
coordina;on
Communica;on
plan
design
and
execu;on
venerdì 28 giugno 2013

10. Domino
Communica+on
-­‐
Marke+ng
Communica+on
Agency
-­‐
©Jun2013
Customer
Corporate
and
brand
Image
Contents
Copywri;ng
Press
office
Web
PR
Online
and
offline
press
clipping
Editorial
development
Media
rela;ons
Online
and
offline
graphic
design
Media
planning
Media
buying
Produc;on
and
post
produc;on
of
corporate
video
Loyalty
and
marke9ng
incen9ve
We
develop
ac+vi+es
aimed
to
help
our
customers
to
define
or
to
verify
their
real
posi+oning
on
the
market.
Our
commitment
consists
to
study
and
to
create
ini+a+ves
finalized
to
develop
a
valuable
and
long
term
rela+onship
between
our
customers
and
their
market.
We
calibrate
the
solu+on
to
match
the
resource
available
and
we
never
lose
sight
of
our
customers
goal.
Social
media
management
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐
Social
media
monitoring
NewsleIer
and
DEM
design
and
delivery
SEO
-­‐
SEM
SEO
-­‐
SEM
Online
and
social
media
campaign
development
Web
design
Web
e
Social
Media
Events
Concept
design
Global
organiza;on
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐
Organiza;ve
coordina;on
Communica;on
plan
design
and
execu;on
Brand
posi;oning
analysys
Promo;ons
and
customer
loyalty
plans
development
Co-­‐marke;ng
and
partnership
plans
development
Loyalty
and
Marke;ng
Incen;ve
Mul;channel
campaign
development
venerdì 28 giugno 2013

11. Domino
Communica+on
-­‐
Marke+ng
Communica+on
Agency
-­‐
©Jun2013
Resources
and
opera0ons
-­‐
Media
Rela0ons
and
Adver0sing
N.A.
L.A.
R.S.A.
A.P.
Editorial
database
packaging
e
packaging
prin0ng
60
European
magazines,
indexed
by:
• Geographical
coverage
• Language
• Nr.
of
issues
per
year
• Print
lenght/Readership
• Sales
contact
• Newsroom
contact
• Editor
in
chief
contact
• Industry
(PRT,
PCKPRT,
PCK)
• Type
of
contents
(technical/business)
• Industry
segments
(FP,
T&L,
Co)
• Type
of
target
(TS,
CO,
BO/CPG/AG)
• Distribu+on
channel
(Print,
Digital,
Web,
Newsl)
Database
extension
to
extra
con+nents
ongoing
Database
extension
to
other
industry
segments
ongoing
Networking
to
other
local
independent
agenzies
France,
Spain,
Germany,
Benelux,
Scandinavia,
United
Kingdom
venerdì 28 giugno 2013

12. Domino
Communica+on
-­‐
Marke+ng
Communica+on
Agency
-­‐
©Jun2013
Contacts
Domino
Communica-on
srl
Via
Goffredo
Mameli,
10
21052
Busto
Arsizio
(VA)
ITALY
Tel
+
39
(0)331.670635
Fax
+
39
(0)331.324287
Marco
Andrea
Mussini
marco.mussini@dominocommunica&on.it
Mob
+
39
348.6660520
venerdì 28 giugno 2013