World2 Golden Co 09
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Presentation on why social media is the perfect fit for credit unions to get their word out, for the CU Association of Colorado's Open Thinking Summit held on 10/8/09 in Golden CO.
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World2 Golden Co 09
- 1. BRINGING YOUR CU INTO WORLD 2.0 Morriss Partee
- 2. 1 - Name 2 - Title 3 - CU Name 4 - What you hope to get out of today
- 3. WE ARE MORE NEEDED AND RELEVANT THAN EVER
- 5. HOW YOU GOT HERE
- 6. SOCIAL MEDIA
- 9. WEB 2.0 = SITES OR ONLINE COMMUNITIES WHERE PEOPLE COMMUNICATE, SHARE AND/OR INTERACT
- 12. WORLD 2.0: I can get • ANY information about • ANYthing, ANY place, ANY one, or ANY business at ANY TIME. (oh, and I can’t get lost, either)
- 13. GOOD NEWS! Now is our time to shine • Democratically controlled • Open, honest • Authentic • Local • A solid deal!
- 14. 100 YEARS AGO
- 15. What never worked for us
- 16. Word of Mouth
- 17. Countries by Population 1. China 1,337 m 2. India 1,162 m 3. United States 306 m 4. Facebook 300 m 5. Indonesia 230 m
- 18. Facebook Members 100 million 100 75 52 million 50 Cover Fast Company High Regions 25 Schools 1 mil Founded 0 Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08 Members
- 19. 56% of online American consumers* feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment. -Cone Business Study, Sept. 2008 *60% of Americans currently use social media. http://www.coneinc.com/content1182
- 20. SOCIAL MEDIA IS NOT A MARKETING THANG IT’S EVERYONE’S THANG BLOCKED? WTH? craigslist
- 22. What should I do now?
- 23. CU social media case studies Common Wealth CU, Alberta, Young & Free Vancity CU, Vancouver, Change Everything Verity CU, Seattle, We are V blog Carolina Postal CU, NC, I love my hoopty UFirst FCU, Albany, The Boardcast TDECU, Houston, Y&F Texas Members CU, NC, What are you saving for? Maine State CU, Augusta, Flickr photo contest South Carolina FCU, Charleston, Y&F SC Vantage CU, St. Louis, Twitter Banking
- 26. Results: $179,000 in unpaid traditional media coverage 2,000,000+ impressions 2,736 new Y&F accounts $3,982,000 deposits into Y&F accounts
- 27. What it is: Community blog to make Vancouver and BC a better place to live Results: Featured coverage in local media, including TV and newspaper Increased loyalty among members Reinforces triple-bottom line of the CU
- 29. New members joining Verity CU cite their blog as the reason three times more frequently than direct mail. Shari Storm VP Marketing Verity CU Seattle WA
- 32. MemberNote
- 33. MemberNote 29% 41-55 28% 25-40 23% 56+ 11% 18-24
- 34. Twitter Banking Vantage CU St. Louis, MO http://www.myvcu.com
- 35. Blogging the Corporate CU MELTDOWN http://unrealizedlosses.blogspot.com
- 36. TIME TO JUMP IN!
- 37. Join/Participate in YOUR online community: www.EverythingCU.com
- 38. Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413·535·0621 http://everythingcu.wordpress.com Friend me on EverythingCU, Facebook, Twitter, LinkedIn Today’s slides are on Slideshare.net