PlumWall is an online testimonial management system that allows credit unions to collect and display positive member reviews and stories on their website and through social media. It provides a way for credit unions to showcase the member experience and generate referrals without having to directly ask for reviews. The webinar presentation recommends starting by collecting employee reviews and stories, then obtaining member permission to share, and using the testimonials across various online and internal channels according to best practices. PlumWall is described as a powerful yet underused social media strategy that highlights the human impact of the credit union through members' own words.

1. PlumWall Explained
a free EverythingCU.com webinar
Presented by Morriss Partee
Chief Experience Officer

2. What is PlumWall?
• Online testimonial management system
100% under YOUR control
Keep it fresh, keep it REAL
Social media without the “scariness”
Enables word-of-mouth referrals

3. Why PlumWall?

4. YOUR BEST MARKETING TOOL
IS THE HUMBLE
PRODUCT REVIEW
–Ad Age, June 29, 2009
http://adage.com/digital/article?article_id=137634

5. MOST VALUABLE AND
UNDER-USED SOCIAL MEDIA
STRATEGY
–Bloghound, March 24, 2009
http://blog.foghound.com/2009/03/most-valuable-and-
under-used-social-media-strategy/

6. Why PlumWall?

7. “This is my first time with a credit union and I
absolutely love it. I will never go back to banks. I love
that the credit union staff recognizes me and uses my
name. Thanks!”
"I didn’t want to pay $1000 a month in rent and get
nothing. I was looking to buy something but the banks
don’t call you back. They don’t give single moms an
easy time. What my Personal Account Manager did
changed my life - she gave me good advice and helped
me do what I needed to do to get a mortgage.”
1000 MEMBERS EQUALS 1000 STORIES

16. PLUMWALL BEST PRACTICES
1. STARTS WITH YOUR EMPLOYEES
2. EMAILS TO STAFF
3. PERMISSION FROM MEMBER
4. SHARING VIA EMPLOYEES
5. SHARING VIA MEMBERS
6. INTRANET LINKS
7. INTERNET LINKS
8. EXTERNAL MARKETING
Two-page PDF available from
morriss@everythingcu.com

17. TAKE IT
OUT
FOR A
TEST
SPIN
Try it out ANY TIME:
http://www.everythingcu.com/testimonials/
index.cfm?orgid=1

18. QUESTIONS?
morriss@everythingcu.com
413-535-0621
To order, go to:
http://www.everythingcu.com/gadgets/
index.cfm?fuseaction=plumwall

20. QUESTIONS?
morriss@everythingcu.com
413-535-0621
To order, go to:
http://www.everythingcu.com/gadgets/
index.cfm?fuseaction=plumwall

22. QUESTIONS?
morriss@everythingcu.com
413-535-0621
To order, go to:
http://www.everythingcu.com/gadgets/
index.cfm?fuseaction=plumwall

25. morriss@everythingcu.com
413-535-0621
Thank you!
To order, go to:
http://www.everythingcu.com/gadgets/
index.cfm?fuseaction=plumwall