This preso contains some of my core approach for building and iterating to success with startups and new web services.

1. Web 2.0 Series mikemoir.com
Web Product Management
@mikemoir
From the Web 2.0 Series Copyright © 2010 Mike Moir Consulting

2. Web 2.0 Series mikemoir.com
Copyright © 2010 Mike Moir Consulting

3. Web 2.0 Series mikemoir.com
Product Management Framework
Product Manager Activities
MRD – Market Requirements
Business Case
PRD – Product Requirements
Marketing / Sales Support
Copyright © 2010 Mike Moir Consulting

4. Web 2.0 Series mikemoir.com
Lean Startup Process
Source: Eric Ries
Copyright © 2010 Mike Moir Consulting

5. Web 2.0 Series mikemoir.com
Consumer Engagement Framework
Copyright © 2010 Mike Moir Consulting

6. Web 2.0 Series mikemoir.com
Customer Development
Building success with customers is about learning and discovery. A successful startup
will “Pivot” to change direction on a feature, audience segment or customer need, while
staying grounded on what they’ve learned.
Source: Steve Blank
Copyright © 2010 Mike Moir Consulting

7. Web 2.0 Series mikemoir.com
Startup Performance Dashboards
We help web businesses measure and optimize against the metrics that matter the most for them.
Source: KissMetics
Copyright © 2010 Mike Moir Consulting

8. CRM 2.0 Series mikemoir.com
This presentation was brought to you by Mike Moir.
I help companies develop programs and design online
experiences to build successful relationships with their
audiences. I am a marketing strategist, web product
manager and social media professional. If you would like
more information please contact me.
www.mikemoir.com
Copyright © 2010 Mike Moir Consulting