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Halla Helgadóttir, Iceland Design Center - Design March - from fashion to furniture, architecture to food design and storytelling
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3. Founded in 2008 the Iceland Design Centre
promotes the importance of good design and
architecture throughout society. Design is a vital
aspect of the Icelandic economy, essential to
social and cultural development, international
competitiveness and economic success.
4. Business, social and cultural focus
– Promotion
– Events
– Consultancy
– Collaboration
– Innovation
5. The Iceland Design Centre statistics 2016
Owned by 1200 designers and architects
Icelandic Architects / Furniture and Interior Architects / Landscape Architects / Product and
Industrial Designers / Graphic Designers / Fashion Designers / Ceramic Artists / Textile Guild
/ Goldsmith’s Association /
Governmental funding: 225.000 euros
Ministry of Industry and Innovation and the Ministry of Education and Culture.
Turnover: 680.000 euros
Members of staff: 5-6
6. Main projects
– Websites and newsletters since 2008
– DesignMarch since 2009
– DesignPolicy since 2010
– DesignFund since 2012
– DesignPrize since 2014
– International projects since 2009
Iceland contemporary design 2009
Nordic Design Lunch 2013
We Live Here 2015
– HA DesignMagazine since 2015
7. Design as a driver for future
Iceland Design Policy 2014-2018
8. Three chapters and 13 action points
1. Education and knowledge
2. Support systems and buissness environment
3. Awakening / promotion
16. "Eating design is to design from the verb 'to eat'.”
Designers who work with the subject of food are often
called 'food designers'. According to Marije Vogelzang,
food is already perfectly designed by nature. Instead,
her designs focus around the verb 'to eat'. Vogelzang is
inspired by the origin of food and the preparation,
etiquette, history and culture around it. For this reason,
she doesn't consider herself a 'food designer', but as the
first 'eating designer' in The Netherlands.