Great summary of trends for Green Jobs and Green Careers. Good source of resources.

1. Go Green!! From White Collar to
Green Collar Careers
Michele Joseph, MBA 1996
President of klick consultants, LLC
March 25, 2010

2. Agenda
The Big Picture: Transition Your Opportunity: Green Careers
• The Opportunity
• Triple Bottom Line
• A Word about Sustainability
• Green Jobs
▫ The Green Opportunity
▫ White collar loss to Green
collar gain
▫ Trends
• What are green jobs?
• Which are the key skill sets in
demand?
▫ Energy
 (Ralph Izzo, PSE&G)
▫ Telecommunications
 (Jim Gowen, Verizon)
▫ Public Relations
 (Jacinta Gauda, Grayling Global)
• Where are the green jobs?
• Resources

3. The Opportunity
• Green Jobs Act of 2007 -- $125 million annually to
train people for green vocational fields that offer
living wages and upward mobility for low-income
communities.
• American Solar Energy Society shows that there are
about 9 million green-collar jobs in the U.S.
• Between 2009 and 2030, 75% of the buildings in the
U.S. will either be new or substantially rehabilitated.
(Apollo Alliance)

4. Triple Bottom Line
• People
• Planet
• Profits

5. Sustainability

6. The Green Opportunity
• Large Firms with a
Growing Sustainability
Practice
- Deloitte
- Accenture
- BCG
- McKinsey & Company
• Well-Established,
Boutique Firms
- Business for Social
Responsibility
- Blu Skye Consulting
- Green Order
- SustainAbility
- Natural Capitalism, Inc.
- Natural Logic
- Ecosecurities

7. epa.gov/rms

8. The Green Opportunity
• Forbes List Green Jobs
▫ Chief Sustainability Officer
(Chief Environmental Officer/
Chief Green Officer)
▫ Environmental Lawyer
▫ Environmental Engineer
▫ Climatologist/Environmental
Meteorologist
▫ Renewable Energy Manager
▫ Environmental
Specialist/Scientist
▫ Senior Urban Planner
▫ Commercial/Industrial
Designer
▫ Conservation Scientist
▫ Senior Hydrologist
• “A survey… found that a
majority of companies surveyed
value environmental and
sustainability knowledge in their
employees and that more than
three out of four surveyed said
that knowledge will increase in
importance as a hiring factor
within five years.”
• Greeneconomypost.com, The Business Case for
Environmental and Sustainability Employee
Education, March 2010.

9. The Transition
White Collar Career Green Collar Careers
• project managers
• accountants
• assemblers
• IT professionals
• customer service reps
• marketing professionals
• account executives
• project managers
• accountants
• assemblers
• IT professionals
• customer service reps
• marketing professionals
• account executives
Solar, renewable energy, wind,
water, waste, energy efficiency
biofuels …

10. Trends

11. Compensation
• Average salary globally- $75,901.
• Median salary- $63,849.
• Range- $40,000 – $100,000.
▫ The highest average salary was in North America
($99,995).
▫ The highest average salaries- financial and legal
services sector ($115,841) and the lowest-
marketing, PR and media ($57,663).

12. What are Green Jobs?
“Green jobs provide products and services that
use renewable energy resources, reduce
pollution, conserve energy and natural
resources.”
Vice President Biden, 2009

13. Key Skill Sets
“Green officers come from a sprawling
range of backgrounds, including
engineering, research, finance, human
resources, law and public relations, supply
chain managers...”
Chicago Tribune January 2010

14. Key Skill Sets
Energy
“climate change is the preeminent issue of our time, with
the power to transform both our company and our
industry.” Ralph Izzo, PSE&G’s Chairman, President and CEO
Targets:
Highly skilled displaced construction workers and engineers who clearly
understand the nuances of alternative and renewable energy. Awareness of
guidelines and regulations within industry as it relates to sustainability.

15. Key Skill Sets
• Telecommunications
“Verizon became the first telecommunications company to
mandate that the network equipment we buy be 20
percent more energy efficient. In effect, Verizon created
an energy standard for network equipment in the
industry.”
Jim Gowen, Verizon’s Chief Sustainability Officer (VP of
Supply Chain Operations)
Targets: Engineers, Efficiency Managers, Supply Chain
Auditors/Accountants

16. Key Skill Sets
• Public Relations
“In difficult times and in times of change, leaders are
expected to have a plan and the ability to implement it;
but they must communicate that they are aware and in
control or run the risk of losing the confidence of the
enterprise.”
Jacinta Gauda, Chair, Corporate Communications, Grayling Global
Targets: Change Management, Crisis Management, Brand Marketing,
Training, Public Relations experts (regulators, NGO)

17. Where do we find them?
• CleanLoop.com
• CleanTech.com
• CleanTechRecruits.com
• EnergyJobsPortal.com
• GreenJobs.com
• RenewableEnergyJobs.com
• ResumeSpider
• njcleanenergy.com
• Sustainablebusiness.com
• US Green Building Council

18. Go Green! Tips

19. Resources
• greeneconomypost.com/
• brightgreentalent.com/jobseekers
• Worldwide conferences/events on
sustainability:
conferencealerts.com/sustain.htm
• sustainabilityvirtualsummits.com/
• sustainablelifemedia.com/events/sb10
• carboncapturereport.org/
opportunitygreen.com/
nahb.org/
epa.gov
• National Environmental
Education Foundation
The Business Case for
Environmental and
Sustainability Employee
Education.

20. Resources
• GreenCareerCentral.com
– A Virtual Career Center.
• Climate Change: What’s Your
Business Strategy?
by Andrew J. Hoffman and John G.
Woody
• UN Global Compact
Leaders Summit
June 24-25, 2010
New York, USA

21. Questions?
Michele Joseph, MBA
Strategic Marketing and
Green-branding
mjoseph@klickconsultants.com