A presentation that is not just about IA, but the need for method innovation and design thinking in the account/strategic planning world.

1. Warning!!
Contents May Challenge Your Worldview
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2. Stealing from the Information Architects
1. Some Context
2. Why I’m Here Today
3. Why You’re Here Today
4. You Don’t Know IA
5. Stealing From The IAs
6. Thinking Like A Thief
7. Fencing Your Loot
8. On Being Robin Hood
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3. Some Context
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4. Matthew Milan
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7. Information
Architect
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8. Critical Mass
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9. Insight and Planning
Group
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