2. Actually there is a conexion between QGI
and revenue gains. We may see that the
review scores increase even 1%, the
demand increase by 13.5% resulting on a
gain value for the hotel. Also when the
review score increases of 1% on the
RevPar.
1) What is the relationship
between QGI+ Revenue gains?
3. If we careful analyze the evolution through
time we may testify that in the beginning the
task belonged to a Reservation Manager. With
the evolution of the industry allied to the
improvement of distribution channels this
function became responsibility of the Revenue
Management. Nowadays the complexity that
requires this analysis, mainly due to an
increase of the info available this function had
to be fulfilled by an executive committee in
order to coordinate sales, online marketing and
define strategies.
2) What person/position in the hotel is
responsible for analysis of pricing changes
based on quality index changes?
4. Before: Occupancy Index
Average Rate Index
RevPar Index
Now: Quality Penetration Index
3) What new measurement will be
used to measure quality scores to
revenue performance?
5. Due to the increasing importance of User
Generated Content on the customer choice
priority, Hotels needed to redefine their
positioning, their pricing strategy in order to face
the variation of demand. They realized that in
order to follow the evolution of the industry, it was
vital to manage the online Revenue Management.
Consequently the traditional Revenue Manager is
being replaced by the executive team due to an
strategic option.
RM+Online Manager= New strategies to face
Market demand
4) Is ORM the Revenue Maximization of
the future? Yes/No – Why?
