1.  Finding The Next Big Thing:
An Inductive Analytical
Framework
 Presented by: Mathew Mandeltort
Company Name: Technomic, Inc.
Date: 8/3/11

2. Introduction

3. Today’s Agenda
 Introduction
 A “Next Big Thing”
 An Inductive Analytic Framework
 Trend Markers
 Chef Influence
 Consumer Awareness
 Market Presence
 Sourcing & Development
 Suggested Methodology
 Conclusion

4. A “Next Big Thing”

5. Case Study: Greek Yogurt
 After the first imports hit the shelves in 1998,
Greek Yogurt today accounts for 19% of all
yogurt sales
 Independent brands currently have 70%
market share
Greek Yogurt Sales ($M)

6. Case Study: Hummus
 With barely $5M in sales in 1995, Hummus
now dominates the ‘refrigerated spreads’
category
Hummus Sales ($M)

7. Cautionary Tales
 Peruvian is the new Thai
 Ancient Grains
 Bacon Sweets
 Sous Vide

8. An Inductive
Analytic Framework

9. A Five Node Model

10. Trend Markers
 Health &
Wellness
 Lifestyle
Values
 Flavor Profiles

11. Pomegranate
 Multiple health benefits: Nutra-ceutical
 $10 million funding medical research that shows
how pomegranate juice is good for the heart.
 Top selling super premium juice

12. Chef Influence
 Early
Adopters
 Menu
Applications
 Chain Appeal

13. Offal-ly Good
 Variety Meats
 Leading Chef:
Chris
Cosentino of
Incanto
 Ethnic outlets

14. Consumer Awareness
 Mainstream Media
 Social Media
 Demographic & Ethnic Influences

15. What’s the Buzz?

16. Market Presence
 Ethnic &
Specialty
Markets
 Independent
Grocery
stores
 Mainstream

17. Sriracha on the Shelf
 Created 1980’s
Los Angeles
 Huy Fong Foods: More
than 10 million bottles
produced annually.
 Sell 80% of product to
Asian companies, for
distribution through
Asian channels
 Only 17 Top 500 Chains
menu mentions

18. Sourcing & Development
 Ingredient
Sourcing
 Breadth of
Applications
 Regulatory
Limitations

19. Got Goat?
 3.1 million goats: 820,000
were for market (26%).
 The average farm herd size
of meat goats in the U.S. is
between 28 and 30 goats.
 U.S. is more than 750,000
head deficient in meeting
current demands for goat
meat.
 No USDA quality or yield
grades.

20. Suggested
Methodology

21. A Six Step Approach
 Menu Mining
 Field Research
 Raw Data & Text Mining
 Initial Screening
 Chain Evaluation Perspective
 Final Analysis

22. Outcome
Culinary Trend Market Chef Consumer Sourcing &
Component Overall Markers Presence Influence Awareness Development
Fregola Pasta      
Pho      
Bhaji Flour      
Chimichurri      
Burrata Cheese      

23. Conclusion

24. Conclusion
 Identifying opportunities within trends is
much more than evaluating a single data
point or marker
 A broad based inductive model helps increase
chances of identifying opportunities within
trends
 A successful inductive model will include both
aesthetic and pragmatic criteria

25. Contact
 Mathew Mandeltort
 Sr. Consultant, Technomic, Inc.
 v. 312.506.3917
 c. 847.217.5660
 f. 312.876.1158
 Email: Mmandeltort@technomic.com
 Blog: http://epicureancandidate.wordpress.com/

26.  Leading strategic consulting
and research firm dedicated
to the food industry
 Over 40 years of food industry focus
 Experience in virtually every channel
and product category
 Broad contact network
 Professional staff with direct
industry experience
 Unparalleled resource center

27. Sample of Technomic Clients