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Search Engine Marketing: How Insurance Agents Can Take Advantage

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Part three of the presentation for 2007 HIGH TECC, by James Omdahl & Megan Mahan of InsureMe.

BusinessTechnologie
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Outsourcing SEM: Tips for the Road
Tip #1: Ask for references ,[object Object],[object Object],[object Object]
Tip #2: Find someone who takes one client per vertical Two agents + same keywords + same Google ads ____________________________________ Major conflict of interest
Tip #3: Steer clear of promises and guarantees ,[object Object],[object Object],[object Object],[object Object]
Tip #4: Don’t pay to “submit your site to search engines” Remember, search engines will find you , by spidering your web content and inbound links.
Tip #5: Read up on the subject! ,[object Object],[object Object],[object Object]
Questions to ask
[object Object],(This answer should be 4 to 5 figures) ,[object Object],[object Object],[object Object],[object Object]
You’re awake! (and we really appreciate it.)
Questions? We have lots of answers
This cool presentation used stock photos from Photos.com, as well as photos licensed under Creative Commons from these Flickr sites: http://flickr.com/photos/edgenumbers/178291557/ http://flickr.com/photos/edgenumbers/174140615/in/photostream/ http://flickr.com/photos/lucaslandis/571578653/ http://flickr.com/photos/hman2/475079540/ http://flickr.com/photos/parl/193608374/ http://flickr.com/photos/mart3ll/255289520/ http://flickr.com/photos/stopinternetromance/181136538/ http://flickr.com/photos/parl/70999185/ http://flickr.com/photos/whatknot/13912531/
This cool presentation used stock photos from Photos.com, as well as photos licensed under Creative Commons from these Flickr sites: http://flickr.com/photos/donnagrayson/103434205/ http://flickr.com/photos/anythingandeverything/534065961/ http://flickr.com/photos/mworrell/266913194/ http://flickr.com/photos/jek-a-go-go/440119001/ http://flickr.com/photos/julianbleecker/182075416/

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Search Engine Marketing: How Insurance Agents Can Take Advantage

  • 1. Outsourcing SEM: Tips for the Road
  • 2.
  • 3. Tip #2: Find someone who takes one client per vertical Two agents + same keywords + same Google ads ____________________________________ Major conflict of interest
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  • 5. Tip #4: Don’t pay to “submit your site to search engines” Remember, search engines will find you , by spidering your web content and inbound links.
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  • 9. You’re awake! (and we really appreciate it.)
  • 10. Questions? We have lots of answers
  • 11. This cool presentation used stock photos from Photos.com, as well as photos licensed under Creative Commons from these Flickr sites: http://flickr.com/photos/edgenumbers/178291557/ http://flickr.com/photos/edgenumbers/174140615/in/photostream/ http://flickr.com/photos/lucaslandis/571578653/ http://flickr.com/photos/hman2/475079540/ http://flickr.com/photos/parl/193608374/ http://flickr.com/photos/mart3ll/255289520/ http://flickr.com/photos/stopinternetromance/181136538/ http://flickr.com/photos/parl/70999185/ http://flickr.com/photos/whatknot/13912531/
  • 12. This cool presentation used stock photos from Photos.com, as well as photos licensed under Creative Commons from these Flickr sites: http://flickr.com/photos/donnagrayson/103434205/ http://flickr.com/photos/anythingandeverything/534065961/ http://flickr.com/photos/mworrell/266913194/ http://flickr.com/photos/jek-a-go-go/440119001/ http://flickr.com/photos/julianbleecker/182075416/