Presentation for Dallas Ft. Worth Association of Mortgage Brokers

2. Michael Lynch, MFA
mlynch@lightningpod.net

3. Michael Lynch, MFA
mlynch@lightningpod.net

4. Michael Lynch, MFA
mlynch@lightningpod.net

5. Michael Lynch, MFA
mlynch@lightningpod.net

6. Welcome to the
Evolution

7. What is Social Networking?

8. What is Social Networking?
A social network focuses on building online
communities for people to share their interests
and/or activities, or who are interested in
exploring the interests and activities of others.

9. Online Communities

10. Corporate Executives

11. Corporate Executives

12. Top Management

13. Top Management

14. The World of
Socialnomics.

15. Website

16. Website
1. Publicize your Website address

17. Website
1. Publicize your Website address
2. Get listed in directory listings

18. Website
1. Publicize your Website address
2. Get listed in directory listings
3. Search Engine Optimization

19. Website
1. Publicize your Website address
2. Get listed in directory listings
3. Search Engine Optimization
4.Paid search results

20. Website
1. Publicize your Website address
2. Get listed in directory listings
3. Search Engine Optimization
4.Paid search results
5. Banner ads

21. Website
1. Publicize your Website address
2. Get listed in directory listings
3. Search Engine Optimization
4.Paid search results
5. Banner ads
6.Email blasts

22. Blogging

23. Blogging
• RSS feed ‐ is a subscription that people can retrieve on their
own time. This way instead of going to the blog to see if you
have posted anything new the RSS feeder will automatically
retrieve it.

24. Blogging
• RSS feed ‐ is a subscription that people can retrieve on their
own time. This way instead of going to the blog to see if you
have posted anything new the RSS feeder will automatically
retrieve it.
• Also a blog provides a lot of interaction with the end user. You
get comments to your posts and you can reply to those
comments as opposed to someone reading your website
and moving on.

25. Blogging
• RSS feed ‐ is a subscription that people can retrieve on their
own time. This way instead of going to the blog to see if you
have posted anything new the RSS feeder will automatically
retrieve it.
• Also a blog provides a lot of interaction with the end user. You
get comments to your posts and you can reply to those
comments as opposed to someone reading your website
and moving on.
• The blog is more personal and topical.

27. The Channels

28. The Channels
What happens in Vegas winds up on
Twitter, Bebo, Orkut, digg, YouTube....

30. Facebook

31. Facebook
1. Facebook Photos

32. Facebook
1. Facebook Photos
2. Focused Group Action

33. Facebook
1. Facebook Photos
2. Focused Group Action
3. Riddle Me This

34. Facebook
1. Facebook Photos
2. Focused Group Action
3. Riddle Me This
4. “I Was Here”

35. Facebook
1. Facebook Photos
2. Focused Group Action
3. Riddle Me This
4. “I Was Here”
5. Just For the Like of It

36. YouTube

37. YouTube
1. Create and Customize Your Channel

38. YouTube
1. Create and Customize Your Channel
2. Add Subtitles

39. YouTube
1. Create and Customize Your Channel
2. Add Subtitles
3. Promote Your YouTube Videos Elsewhere

40. YouTube
1. Create and Customize Your Channel
2. Add Subtitles
3. Promote Your YouTube Videos Elsewhere
4. Use YouTube’s Free Analytics Tools

41. YouTube
1. Create and Customize Your Channel
2. Add Subtitles
3. Promote Your YouTube Videos Elsewhere
4. Use YouTube’s Free Analytics Tools
5. Don’t Overlook Tags

42. Twitter

43. Twitter
1. Sales and sharing up‐to‐date

44. Twitter
1. Sales and sharing up‐to‐date
information

45. Twitter
1. Sales and sharing up‐to‐date
information
2. Customer service

46. Twitter
1. Sales and sharing up‐to‐date
information
2. Customer service
3. Lead generation

47. Twitter
1. Sales and sharing up‐to‐date
information
2. Customer service
3. Lead generation
4. Public relations

48. Twitter
1. Sales and sharing up‐to‐date
information
2. Customer service
3. Lead generation
4. Public relations
5. Marketing

49. Twitter
1. Sales and sharing up‐to‐date
information
2. Customer service
3. Lead generation
4. Public relations
5. Marketing
6. Crowd sourcing

50. Social Media Secrets for
Small Business

51. Social Media Secrets for
Small Business
"It's a people driven economy stupid."

52. Become An Expert

53. Cultivate Super Users

54. Offer Ad‐Funded
Payment Options

55. Ensure People Can Find
You on the Web

56. Ensure People Can Find
You on the Web
• MerchantCircle
• Google Local Business Center
• Yahoo! Local
• YellowPages.com
• SearchLocal
• SuperPages

57. Six Fallacies of
Social Media

58. Six Fallacies of
Social Media
1. Social Media is Inexpensive

59. Six Fallacies of
Social Media
1. Social Media is Inexpensive
2. Social Media is Fast

60. Six Fallacies of
Social Media
1. Social Media is Inexpensive
2. Social Media is Fast
3. Social Media is “Viral Marketing”

61. Six Fallacies of
Social Media
1. Social Media is Inexpensive
2. Social Media is Fast
3. Social Media is “Viral Marketing”
4. Social Media results can’t be measured

62. Six Fallacies of
Social Media
1. Social Media is Inexpensive
2. Social Media is Fast
3. Social Media is “Viral Marketing”
4. Social Media results can’t be measured
5. Social Media is optional

63. Six Fallacies of
Social Media
1. Social Media is Inexpensive
2. Social Media is Fast
3. Social Media is “Viral Marketing”
4. Social Media results can’t be measured
5. Social Media is optional
6. Social media is hard