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@coreonapp
@wetzelmichael
@multi_knowledge
michael@coreon.com
Terminology Summer School 2016, 14 July, Vienna
Michael Wetzel, MD, Coreon GmbH
Multilingual Knowledge Systems:
Knowledge Meets Language
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Agenda
What is an MKS?
Three Business
Cases
Summary
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
LISE Project Research from 2011-2012:
Resources Increase, Quality Decreases
3
Oh, our classification had been built in English,
- no, I don‘t know whether there is one in
French
Searching on our intranet is a pain – I‘ve just
researched for documents containing LCD screen –
nothing found! ... Should have known that they are
all tagged with monitor.
„Manual revision of the keyword
lists are not possible any more“
(AUP, AT)
Duplicates, inconsistencies, gaps and
content coverage problems after
merging two resources (Imaging
company, UK)
„Difficulty to ensure
consistency, in terms of
quality, coverage,
completeness“ (EU
Representative)
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Divide et Impera!
4
Today:
Unstructured
haystack of
concepts
Better:
Ordered scheme, a
taxonomy
Introduce control
Turn information
into knowledge
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Taxonomy, thesaurus, ontology tools:
Good, but not for language needs
5
Though, very helpful
• Classifications,
nomenclatures
• Tagging in CMS
• Semantic Search
• Standards: SKOS, OWL
• Conferences: semantics,
KMWorld, SemTechBiz,
Wissensmanagementtage
Not for Language
• For trained experts only (!)
• Lexically organised
• Weak in managing
synonyms
• Weak in multilingualism
• Not for describing
terminology data
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Termbases, Glossaries
• Control language
• Focus on translation
• Lack knowledge modelling
• Only searching, no exploring
Taxonomies, Thesauri
• For knowledge structuring
• Lack multilingualism
• Lack language control
Before MKS: Two Parallel Approaches to
Inventorise and Leverage Knowledge
6
Huge, unaddressed potential for cross-lingual
data analysis, enterprise search, e-discovery and
to facilitate interoperability
would boost with data
would add structure
… …
mirror base Spiegelfuß
wing mirror Außenspiegel
… …
mirror
wing
mirror
left wing
mirror
…
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael7
Before MKS: No Comprehensive Approach
 Termbases store concepts rather one by one
 fail to master large data, unsafe use
 Taxonomies achieve structure but ignore the
pragmatics of terminologies
 fail to manage multilingual data
 No structured multilingual resources
 no crosslingual data analysis nor e-discovery,
missed leverage
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Unify through a Multidimensional
Repository for Knowledge and Language
8
08
45
76
35
17
1: Taxonomy: 
output
devices
visual
output
devices
screen
audio
output
devices
head-
phones
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Unify through a Multidimensional
Repository for Knowledge and Language
9
3: Multilingualism: 
Synonymy
• screen • monitor
• écran
• Bildschirm• Monitor • Display
08
45
76
rejected
accepted
35
17
2: Synonymy: 1: Taxonomy:  4: Control: 9
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Unify through a Multidimensional
Repository for Knowledge and Language
10
Synonymy
• screen • monitor
• écran
• Bildschirm• Monitor • Display
• visual output device
• Optisches Ausgabegerät
08
45
76
rejected
accepted
35
17
3: Multilingualism: 2: Synonymy: 1: Taxonomy:  5: Meaning: ~4: Control: 9
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Solution: Multilingual Knowledge System
11
Inventory of Linked
Multilingual
Concepts
Fusion of Taxonomy
/ Ontology Graph
with Multilingual
Terminology
Coreon combines flexible tools
for creating, exploring, and
maintaining taxonomies with
terminology management.
Coreon is the most advanced
SaaS solution for multilingual
knowledge systems.
One System, One View, All Languages:
Concepts, Relations, Terms
13
Immediate broader /
narrower neighborhood
Concept meta
data
Terms and
synonyms
Extensive term
descriptors
Location in map
Alphabetic,
multilingual list
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Leverage Existing Assets for Your MKS
14
Multilingual Knowledge System
Multilingual Terminology List Knowledge Map
Structure
semantically
Cover Languages,
Variants, Registers
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Agenda
What is an MKS?
Three Business
Cases
Summary
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
The Business Case for:
Terminology and Data Maintainers
What is an MKS?
• Fusion of terminology with taxonomy /
thesaurus models
• Captures language and knowledge
Three Business Cases
Summary
Avoid a loss of
your investment
through
systematic
terminology work
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Ad-hoc Collecting Terms is Dangerous
17
Do you feel incomfortable by adding and
adding new data without a pause?
Where are the doublettes?
Did we translate some records twice?
Can we unify two larger terminology
resources?
Visualise and make above
navigatable.
Avoid noise and redundancies.
Achieve clarity and consistency.
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
(Re-)Gain Control through Structure
... ...
… …
… …
… …
... ...
Yesterday:
List of terms
Goal:
Visualised Multilingual Concept Map
Schule school
Oberschule secondary school
Realschule intermediate school
Gymnasium grammar school
Grundschule elementary school
Schule
school
Oberschule
secondary
school
Gymnasium
grammar
school
Realschule
intermediate
school
Grundschule
elementary
school
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
For the Maintainer: Less Effort
through Term Creation in Context
19
Crafting terms
for more
specific
concepts
Crafting terms
in other
languages
Comparing
definitions,
attributes etc.
screen
LCD
screen
CRT
…?
screen
LCD
screen
CRT
screen
CRT screen
CRT monitor
screen
monitor
screen
monitor
CRT screen
CRT monitor
screen
Bild-
schirm
screen
CRT
screen
Bild-
schirm
CRT Bild-
schirm
CRT
screen
CRT
Monitor
?
=
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Less Redundancies Means Quality
20
 Lexical approach:
Doublettes remain hidden
 Concept map:
Doublettes made transparent
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Develop Terminology in Context
22
Dangerous:
Tunnel view onto one isolated concept
Control through Context:
All related concepts in sight
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael 23
Benefits: Large Terminology Collections
under Control, thus Valuable
Trust
Investment
Protected
Quality
Control
Efficiency
Systematic
Approach
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
The Business Case for:
Cross-border Interoperability
What is an MKS?
• Fusion of terminology with taxonomy /
thesaurus models
• Captures language and knowledge
Three Business Cases
Summary
Harmonizing
Organisations
and their Systems
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Semantic Interoperability
 “We are connecting systems”
 Vocabularies only for meta
data?
 This is rather syntactic
interoperability
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael 26
Problem: Cross-Border Interoperability
 Not a translation but a semantic
problem:
 Is Austria‘s Matura the same as
Germany‘s Abitur? And its
synonyms?
 What if a qualification like
Realschulabschluß doesn’t exist in
other countries?
 „Agree on that we disagree“
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Creating a Unified Resource
– across Languages
27
UK SE DE
Multiple terminologies
are merged into a unified
resource.
Linguistic similarity search:
maps units that share
the same meaning.
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Concept Mapping Example:
Trademark Classifications
Remote controls for diapositive projectors
Remote controls for projectors
Controls for projectors
Remote controls for slide projectors
Uses advanced linguistic search activating strict metadata
rules to achieve meaning matching.
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
A Little Protocol: Processing such Large
Language Resources
Start
• 110,000 English terms
• Other languages ranging from 8,000 to 60,000 terms
Clean
• Reduced English to 93,000 terms
Language
coverage
• 93,000 terms in all EU languages too expensive without automation
• Therefore: Mining data for translations
• DB grew from 400,000 to 2.1m terms
Conceptual
clustering
• Non essential entries removed – DB shrunk to 1.5m terms
• Semi-automatic creation of 50,000 meaning clusters
Taxonomy
• Built for the top layers and concepts linked
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Success Story: Cross-border
Interoperability in Trademarks
30
• Seamless and
borderless intellectual
property registration,
opposition, and legal
processing, in all bodies
of the EU and the
member states
Organizational
Benefits
• My trademark, as it is
described in my native
language, can be
applied for globally
without changes and is
subject to the same
legislation all over the
EU
Commercial
Benefits
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
The Business Case for:
Digital Single Market
What is an MKS?
• Fusion of terminology with taxonomy /
thesaurus models
• Captures language and knowledge
Three Business Cases
Summary
Cross-lingual
semantic search
is a pre-requisite
for the European
DSM
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
The Vision of a Digital Single Market
“Consumers need to be able
to buy the best products
at the best prices,
wherever they are in Europe.”
Vice-President Ansip, Dec 2014
Accelerating growth through a connected Europe:
Speech at GSMA Mobile 360 conference in Brussels
http://europa.eu/rapid/press-release_SPEECH-14-2420_en.htm
32
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
…and the Reality
http://europa.eu/rapid/attachment/IP-15-
4653/en/Digital_Single_Market_Factsheet_20150325.pd
f
33
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Broken already by a Simple Search
<search string>
“Rasenmäher”
34
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Language Independent Semantic Search:
Start in any Language
35
Start in any
language
Heisswasserkocher
bouilloires
hervidores
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Language Independent Semantic Search:
Decompose the Query String
36
Morphological
analysis
Heiss|wasser|kocher
bouilloire|s
hervidor|es
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Language Independent Semantic Search:
Iterate via “Normal Language” Synonyms
37
Morphological
analysis
Expand paradigm
through standard
synonyms
heiss
heiß
Wasser
H20
Boiler
Kocher
Erhitzer
bouilloire
hervidor
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Language Independent Semantic Search:
Now Locate a Concept in the MKS
38
Morphological
analysis
Expand paradigm through
standard synonyms
Locate
concept
in MKS
heiss
heiß
Wasser
H20
Boiler
Kocher
Erhitzer
bouilloire
hervidor
Heißwasserkocher
bouilloire
hervidor
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Language Independent Semantic Search:
Realize your Domain Specific Synonyms
39
Morphological
analysis
Expand paradigm through
standard synonyms
Locate concept
in MKS
Realize
weighted
domain
synonyms
Heißweisserkocher
HWK
bouilloire
thÊière
hervidor
Synonyms are
weighted, i.e. carry
attributes to help
disambiguating and
improve ranking
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Language Independent Semantic Search:
Consider then the Related Concepts
40
Morphological
analysis
Expand paradigm through
standard synonyms
Locate concept
in MKS
Realize weighted
domain synonyms
Semantic
expansion
through
concept map
Samowar
“Caykolik Samowar”
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Language Independent Semantic Search:
Now Match the Item in your Warehouse DB
41
Caykolik
Samowar
Successful
identification of item
in target database
Caykolik 1,5 l Samowar
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Language Independent Semantic Search - Summary
From Heisswasserkocher to Caykolik 1,5l Samowar
42
Start in any
language
Heisswasserkocher
bouilloires
hervidores
Morphological
analysis
Expand paradigm through
standard synonyms
Locate concept
in MKS
Realize weighted
domain synonyms
Semantic expansion
through concept map
Caykolik 1,5 l Samowar
Successful
identification of item
in target database
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
MKS – Indispensable for Processing
Multilingual Data
Insights & Sense & Sentiment
Language Detection
NLP/Tokenization
ML
TextAnalytics
Search
MT
Provenance
Multilingual
Knowledge
System
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael 44
Benefits: Enable the Digital Single Market
 Find items
 with any word
 in any spelling
 in any language
 Find even related relevant items
through concept map
(“Did you mean …?”)
 Have more first-time purchasers
 Increase international business
 Increase e-sales
 Happy audience
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Agenda
What is an MKS?
Three Business
Cases
Summary
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Enterprise
Search
Social Media
Analysis
Document
Classification
Inter-
operability
Staff Training
Globalisation
Multilingual Knowledge System Plays
Key Role in many Business Processes
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Coreon GmbH
MKS is the Company’s Core Focus
• Spin-off from ESTeam
(established 1995)
• Initiated through market and
technology research in
context of EU FP7 project LISE
Since 2012
• Strong entrepreneurship
community
• Europe’s
“Language Valley”
Headquarter in Berlin
48
Jochen Hummel, CEO
• founder of TRADOS
• ESTeam CEO, Chair of
LTInnovate
Michael Wetzel, MD
• TRADOS/SDL MultiTerm (1997-
2011)
• Contributor to TMX, TBX, OLIF
Gudrun Magnusdottir,
CSO
• ESTeam CSO
Lambros Kranias, CTO
• ESTeam CTO
• 20+ years NLP
Key Staff
14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael
Multilingual Knowledge Systems
A fusion of terminology with taxonomy / thesaurus,
to capture language with knowledge in a holistic way
Most systematic and visual approach to control
large terminology collections
Huge value in various business processes, industries
and segments
49
Michael Wetzel
m michael@coreon.com
s mlwetzel
t @wetzelmichael
l Berlin-Mitte
Discover it now:
https://app.coreon.com
50

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Multilingual Knowledge Systems: Knowledge Meets Language

  • 1. @coreonapp @wetzelmichael @multi_knowledge michael@coreon.com Terminology Summer School 2016, 14 July, Vienna Michael Wetzel, MD, Coreon GmbH Multilingual Knowledge Systems: Knowledge Meets Language
  • 2. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Agenda What is an MKS? Three Business Cases Summary
  • 3. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael LISE Project Research from 2011-2012: Resources Increase, Quality Decreases 3 Oh, our classification had been built in English, - no, I don‘t know whether there is one in French Searching on our intranet is a pain – I‘ve just researched for documents containing LCD screen – nothing found! ... Should have known that they are all tagged with monitor. „Manual revision of the keyword lists are not possible any more“ (AUP, AT) Duplicates, inconsistencies, gaps and content coverage problems after merging two resources (Imaging company, UK) „Difficulty to ensure consistency, in terms of quality, coverage, completeness“ (EU Representative)
  • 4. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Divide et Impera! 4 Today: Unstructured haystack of concepts Better: Ordered scheme, a taxonomy Introduce control Turn information into knowledge
  • 5. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Taxonomy, thesaurus, ontology tools: Good, but not for language needs 5 Though, very helpful • Classifications, nomenclatures • Tagging in CMS • Semantic Search • Standards: SKOS, OWL • Conferences: semantics, KMWorld, SemTechBiz, Wissensmanagementtage Not for Language • For trained experts only (!) • Lexically organised • Weak in managing synonyms • Weak in multilingualism • Not for describing terminology data
  • 6. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Termbases, Glossaries • Control language • Focus on translation • Lack knowledge modelling • Only searching, no exploring Taxonomies, Thesauri • For knowledge structuring • Lack multilingualism • Lack language control Before MKS: Two Parallel Approaches to Inventorise and Leverage Knowledge 6 Huge, unaddressed potential for cross-lingual data analysis, enterprise search, e-discovery and to facilitate interoperability would boost with data would add structure … … mirror base Spiegelfuß wing mirror Außenspiegel … … mirror wing mirror left wing mirror …
  • 7. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael7 Before MKS: No Comprehensive Approach  Termbases store concepts rather one by one  fail to master large data, unsafe use  Taxonomies achieve structure but ignore the pragmatics of terminologies  fail to manage multilingual data  No structured multilingual resources  no crosslingual data analysis nor e-discovery, missed leverage
  • 8. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Unify through a Multidimensional Repository for Knowledge and Language 8 08 45 76 35 17 1: Taxonomy:  output devices visual output devices screen audio output devices head- phones
  • 9. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Unify through a Multidimensional Repository for Knowledge and Language 9 3: Multilingualism:  Synonymy • screen • monitor • ĂŠcran • Bildschirm• Monitor • Display 08 45 76 rejected accepted 35 17 2: Synonymy: 1: Taxonomy:  4: Control: 9
  • 10. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Unify through a Multidimensional Repository for Knowledge and Language 10 Synonymy • screen • monitor • ĂŠcran • Bildschirm• Monitor • Display • visual output device • Optisches Ausgabegerät 08 45 76 rejected accepted 35 17 3: Multilingualism: 2: Synonymy: 1: Taxonomy:  5: Meaning: ~4: Control: 9
  • 11. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Solution: Multilingual Knowledge System 11 Inventory of Linked Multilingual Concepts Fusion of Taxonomy / Ontology Graph with Multilingual Terminology
  • 12. Coreon combines flexible tools for creating, exploring, and maintaining taxonomies with terminology management. Coreon is the most advanced SaaS solution for multilingual knowledge systems.
  • 13. One System, One View, All Languages: Concepts, Relations, Terms 13 Immediate broader / narrower neighborhood Concept meta data Terms and synonyms Extensive term descriptors Location in map Alphabetic, multilingual list
  • 14. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Leverage Existing Assets for Your MKS 14 Multilingual Knowledge System Multilingual Terminology List Knowledge Map Structure semantically Cover Languages, Variants, Registers
  • 15. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Agenda What is an MKS? Three Business Cases Summary
  • 16. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael The Business Case for: Terminology and Data Maintainers What is an MKS? • Fusion of terminology with taxonomy / thesaurus models • Captures language and knowledge Three Business Cases Summary Avoid a loss of your investment through systematic terminology work
  • 17. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Ad-hoc Collecting Terms is Dangerous 17 Do you feel incomfortable by adding and adding new data without a pause? Where are the doublettes? Did we translate some records twice? Can we unify two larger terminology resources? Visualise and make above navigatable. Avoid noise and redundancies. Achieve clarity and consistency.
  • 18. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael (Re-)Gain Control through Structure ... ... … … … … … … ... ... Yesterday: List of terms Goal: Visualised Multilingual Concept Map Schule school Oberschule secondary school Realschule intermediate school Gymnasium grammar school Grundschule elementary school Schule school Oberschule secondary school Gymnasium grammar school Realschule intermediate school Grundschule elementary school
  • 19. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael For the Maintainer: Less Effort through Term Creation in Context 19 Crafting terms for more specific concepts Crafting terms in other languages Comparing definitions, attributes etc. screen LCD screen CRT …? screen LCD screen CRT screen CRT screen CRT monitor screen monitor screen monitor CRT screen CRT monitor screen Bild- schirm screen CRT screen Bild- schirm CRT Bild- schirm CRT screen CRT Monitor ? =
  • 20. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Less Redundancies Means Quality 20  Lexical approach: Doublettes remain hidden  Concept map: Doublettes made transparent
  • 21. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Develop Terminology in Context 22 Dangerous: Tunnel view onto one isolated concept Control through Context: All related concepts in sight
  • 22. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael 23 Benefits: Large Terminology Collections under Control, thus Valuable Trust Investment Protected Quality Control Efficiency Systematic Approach
  • 23. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael The Business Case for: Cross-border Interoperability What is an MKS? • Fusion of terminology with taxonomy / thesaurus models • Captures language and knowledge Three Business Cases Summary Harmonizing Organisations and their Systems
  • 24. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Semantic Interoperability  “We are connecting systems”  Vocabularies only for meta data?  This is rather syntactic interoperability
  • 25. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael 26 Problem: Cross-Border Interoperability  Not a translation but a semantic problem:  Is Austria‘s Matura the same as Germany‘s Abitur? And its synonyms?  What if a qualification like Realschulabschluß doesn’t exist in other countries?  „Agree on that we disagree“
  • 26. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Creating a Unified Resource – across Languages 27 UK SE DE Multiple terminologies are merged into a unified resource. Linguistic similarity search: maps units that share the same meaning.
  • 27. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Concept Mapping Example: Trademark Classifications Remote controls for diapositive projectors Remote controls for projectors Controls for projectors Remote controls for slide projectors Uses advanced linguistic search activating strict metadata rules to achieve meaning matching.
  • 28. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael A Little Protocol: Processing such Large Language Resources Start • 110,000 English terms • Other languages ranging from 8,000 to 60,000 terms Clean • Reduced English to 93,000 terms Language coverage • 93,000 terms in all EU languages too expensive without automation • Therefore: Mining data for translations • DB grew from 400,000 to 2.1m terms Conceptual clustering • Non essential entries removed – DB shrunk to 1.5m terms • Semi-automatic creation of 50,000 meaning clusters Taxonomy • Built for the top layers and concepts linked
  • 29. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Success Story: Cross-border Interoperability in Trademarks 30 • Seamless and borderless intellectual property registration, opposition, and legal processing, in all bodies of the EU and the member states Organizational Benefits • My trademark, as it is described in my native language, can be applied for globally without changes and is subject to the same legislation all over the EU Commercial Benefits
  • 30. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael The Business Case for: Digital Single Market What is an MKS? • Fusion of terminology with taxonomy / thesaurus models • Captures language and knowledge Three Business Cases Summary Cross-lingual semantic search is a pre-requisite for the European DSM
  • 31. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael The Vision of a Digital Single Market “Consumers need to be able to buy the best products at the best prices, wherever they are in Europe.” Vice-President Ansip, Dec 2014 Accelerating growth through a connected Europe: Speech at GSMA Mobile 360 conference in Brussels http://europa.eu/rapid/press-release_SPEECH-14-2420_en.htm 32
  • 32. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael …and the Reality http://europa.eu/rapid/attachment/IP-15- 4653/en/Digital_Single_Market_Factsheet_20150325.pd f 33
  • 33. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Broken already by a Simple Search <search string> “Rasenmäher” 34
  • 34. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Language Independent Semantic Search: Start in any Language 35 Start in any language Heisswasserkocher bouilloires hervidores
  • 35. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Language Independent Semantic Search: Decompose the Query String 36 Morphological analysis Heiss|wasser|kocher bouilloire|s hervidor|es
  • 36. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Language Independent Semantic Search: Iterate via “Normal Language” Synonyms 37 Morphological analysis Expand paradigm through standard synonyms heiss heiß Wasser H20 Boiler Kocher Erhitzer bouilloire hervidor
  • 37. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Language Independent Semantic Search: Now Locate a Concept in the MKS 38 Morphological analysis Expand paradigm through standard synonyms Locate concept in MKS heiss heiß Wasser H20 Boiler Kocher Erhitzer bouilloire hervidor Heißwasserkocher bouilloire hervidor
  • 38. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Language Independent Semantic Search: Realize your Domain Specific Synonyms 39 Morphological analysis Expand paradigm through standard synonyms Locate concept in MKS Realize weighted domain synonyms Heißweisserkocher HWK bouilloire thĂŠière hervidor Synonyms are weighted, i.e. carry attributes to help disambiguating and improve ranking
  • 39. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Language Independent Semantic Search: Consider then the Related Concepts 40 Morphological analysis Expand paradigm through standard synonyms Locate concept in MKS Realize weighted domain synonyms Semantic expansion through concept map Samowar “Caykolik Samowar”
  • 40. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Language Independent Semantic Search: Now Match the Item in your Warehouse DB 41 Caykolik Samowar Successful identification of item in target database Caykolik 1,5 l Samowar
  • 41. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Language Independent Semantic Search - Summary From Heisswasserkocher to Caykolik 1,5l Samowar 42 Start in any language Heisswasserkocher bouilloires hervidores Morphological analysis Expand paradigm through standard synonyms Locate concept in MKS Realize weighted domain synonyms Semantic expansion through concept map Caykolik 1,5 l Samowar Successful identification of item in target database
  • 42. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael MKS – Indispensable for Processing Multilingual Data Insights & Sense & Sentiment Language Detection NLP/Tokenization ML TextAnalytics Search MT Provenance Multilingual Knowledge System
  • 43. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael 44 Benefits: Enable the Digital Single Market  Find items  with any word  in any spelling  in any language  Find even related relevant items through concept map (“Did you mean …?”)  Have more first-time purchasers  Increase international business  Increase e-sales  Happy audience
  • 44. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Agenda What is an MKS? Three Business Cases Summary
  • 45. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Enterprise Search Social Media Analysis Document Classification Inter- operability Staff Training Globalisation Multilingual Knowledge System Plays Key Role in many Business Processes
  • 46. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Coreon GmbH MKS is the Company’s Core Focus • Spin-off from ESTeam (established 1995) • Initiated through market and technology research in context of EU FP7 project LISE Since 2012 • Strong entrepreneurship community • Europe’s “Language Valley” Headquarter in Berlin 48 Jochen Hummel, CEO • founder of TRADOS • ESTeam CEO, Chair of LTInnovate Michael Wetzel, MD • TRADOS/SDL MultiTerm (1997- 2011) • Contributor to TMX, TBX, OLIF Gudrun Magnusdottir, CSO • ESTeam CSO Lambros Kranias, CTO • ESTeam CTO • 20+ years NLP Key Staff
  • 47. 14-07-2016 MKS – Multilingual Knowledge Systems @wetzelmichael Multilingual Knowledge Systems A fusion of terminology with taxonomy / thesaurus, to capture language with knowledge in a holistic way Most systematic and visual approach to control large terminology collections Huge value in various business processes, industries and segments 49
  • 48. Michael Wetzel m michael@coreon.com s mlwetzel t @wetzelmichael l Berlin-Mitte Discover it now: https://app.coreon.com 50