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Marketing Project
- 1. Katie Ilaria Melissa Luneau Julie Moody Laura Shook
- 7. Depending on the product and certain sub-brand, the design varies with the target market. Girls Kids Men Women
- 9. Nivea Visage
- 10. Nivea Beaute
- 11. Nivea Haircare
- 13. Nivea Creme
- 14. Nivea Soft
- 15. Nivea Body
- 16. Nivea Body
- 17. Nivea Sun
- 18. Nivea Sun
- 19. Nivea Soft
- 20. Nivea Body
- 22. Nivea for Men
- 23. Nivea Hand
- 24. Nivea Hand
- 25. Nivea Deodorant
- 26. Nivea Deodorant
- 27. Nivea Vital
- 28. Nivea Bathcare
- 29. Nivea Lipcare
- 30. Nivea Lipcare
- 31. Nivea Baby
- 32. Nivea Intimates
Hinweis der Redaktion
- At first the company made adhesive tapes along with medical plasters and the first adhesive rubber. And Eucerit was the basis for the start of Nives Crème.
- Dr. Oscar Troplowitz of the Beiersdorf Company used Eucerit as the base for a completely new kind of cosmetic cream: NIVEA Creme.
- This slide shows Duffy, a Welsh singer, in her first endorsement in the United States.
- Kristin Cavallari is a hit reality TV star, from the MTV show Laguna Beach. She is the face for Niveas New product “good-bye cellulit.e”
- After watching these two commercials, it is clear that Nivea uses many different marketing techniques to attract customers. In the first one sex appeal is used, and in the second one it is more about the simpler things in life.