1. Digital Performance
Max Lufer
Director, NVI Toronto

2. Who is NVI?
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3. Timeline – NVI
From 2005 to 2012
2008 2012
Added mobile Marketing
2006 Added Web Analytics More than 50 employees
Added SEO
8 employees
26 employees 2010
Added Local Search
39 employees
2009
Added Social Media
33 employees
2005 2007 2011
Web Development Added PPC Added Media Placement
3 founders + 1 employee 18 employees 46 employees
4200, boul. Saint-Laurent, Suite 701
Montréal QC H2W 2R2
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4. Digital Performance
Services
 Keyword & Market Research
 Search Engine Optimization
 Offsite SEO (content promotion, link acquisition)
 Social Reviews
 Social Engagement & Audience Development
 Usability / Conversion Reviews
 Paid Search Setup & Management
 Performance Display Advertising
 Conversion Optimization
 Email Marketing
 Web Development & E-Commerce
 Analytics Review & Setup
4200, boul. Saint-Laurent, Suite 701
Montréal QC H2W 2R2
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5. Some Of Our Valued Clients
NVI
4200, boul. Saint-Laurent, Suite 701
Montréal QC H2W 2R2 5

6. Our Values
3 Principles
At NVI, the values we promote are
1.Performance
2.Ingenuity
3.Collective Energy
4200, boul. Saint-Laurent, Suite 701
Montréal QC H2W 2R2
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7. Our Approach
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8. The 3 pillars of digital performance
1) Attract
• Generating higher quality traffic to your website allows you to meet your
business objectives.
• Attracting quality traffic to your website requires you to effectively leverage
search engine optimization, paid (keyword and media placement),
display, social, local, mobile and brand awareness.
• This pillar is all about acquiring new sources of traffic to develop a new
base of customers who were otherwise unaware of your brand.
4200, boul. Saint-Laurent, Suite 701
Montréal QC H2W 2R2
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9. The 3 pillars of digital performance
2) Convert
• The conversion of traffic on your website allows you to meet your
business objectives.
• Conversion optimization is improving the performance of your site to
qualify prospects from different traffic sources.
• The driving forces behind the conversion pillar are measurement tools,
multivariate & A/B testing, optimization of promotional
offers/incentives present on a client’s web platforms.
4200, boul. Saint-Laurent, Suite 701
Montréal QC H2W 2R2
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10. The 3 pillars of digital performance
3) Retain
• Retaining visitors on your website is essential for profitability.
• The analysis of the actions, navigation and origin of your visitors can
establish retention strategies in order to renew conversions
• This pillar involves activities related to social networks, newsletter
campaigns, and cross-marketing between online/offline channels.
4200, boul. Saint-Laurent, Suite 701
Montréal QC H2W 2R2
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11. Our Services
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12. Digital Performance Services
• Search engine optimization
Actions and tactics that improve indexation, relevance and website popularity.
• Paid search
Purchase of paid link advertisements on target keywords to increase visibility in
search results.
• Social media
Strategies for the management of users/content on social networks and the
deployment of promotional offers.
• Conversion optimization
Strategies and tactics to improve and optimize the generation of conversions
on the site.
4200, boul. Saint-Laurent, Suite 701
Montréal QC H2W 2R2
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13. Digital Performance Services
• Web analytics
Collection, measurement, analysis and reporting of data on a website in
order to understand traffic and optimize performance.
• Banner/Display
Promotion of a website through an image or animation on relevant sites and
display networks for the purpose of bringing traffic to the site.
• Affiliation
Marketing technique that allows a web merchants (affiliates) to distribute
their catalog of products on affiliate websites.
4200, boul. Saint-Laurent, Suite 701
Montréal QC H2W 2R2
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14. Digital Performance Services
• Email & Newsletter
Strategies for continuous contact with new and existing customers to
encourage them to purchase items again through promotional
offers or value-added content.
• Mobile marketing
Strategies and tactics targeted at users of mobile devices.
• Corporate sites
Site creation for companies dealing in B2B or B2C industries that generate
leads via phone of contact form.
• E-commerce websites
Creating commercial sites that allow companies to directly sell their products to
their customers online.
4200, boul. Saint-Laurent, Suite 701
Montréal QC H2W 2R2
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