This presentation was given by Markus von der Luehe as an intro to Clare Werbeloff being interviewed at the social media conference run by Adknowledge in Sydney in September 2009

1. Title

2. Video
http://www.youtube.com/wa
tch?v=_0L2VaTWs9s

3. Exposure
• 790,000 views on
YouTube
• 344 results on Chk
Chk Boom
(YouTube)
• 29,428 fans on the
Facebook fan page:
Clare Werbeloff

4. Merchandise

5. Re-mixed Songs

6. Art

7. Official & Non-Official Fan Groups

8. The Buzz Around Clare/Chk Chk Boom
Clare Werbeloff / chk chk boom
2000
1000
0
Messages
clare
werbeloff
Source: Nielsen Buzz Metrics

9. The Buzz Around Clare/Chk Chk Boom
Message Sentiment Breakdown
20%
Message Count Percentage
15%
10%
Positive Count
Negative Count
5%
0%
Negative Count
Positive Count
Source: Nielsen Buzz Metrics

10. Top sources
Blogs Message Boards
http://www.chkkchkkboo…
http://forums.bf2s.com/
http://mumbrella.com.au
http://www.nissansilvia.com…
http://ohnoho.com
http://games.internode.on.n…
http://www.youngandgru…
http://www.netrider.net.au/f…
http://chk-chk-boom.com http://games.on.net/forums/
http://www.tattoo-… http://www.ausrotary.com/
http://nrldttalk.blogspot.c… http://www.ferrarichat.com/…
http://standanddeliver.blo… http://www.inthemix.com.au…
http://forums.atomicmpc.co…
http://cannd.net
http://www.militaryphotos.n…
http://www.grods.com
Boards
0 20 40 60 0 50 100 150