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1. These days, there is a lot more to organising a fashion
show than hiring a venue, a catwalk and some suitable
models. Shows are sophisticated events with accentuated
lighting, pyrotechnics, music and other effects being
expected by paying attendees and invited guests. Major
shows are usually an annual event for a designer - a
chance for them to display their designs to the world. It is
not surprising, then, that the events are lavish.

2. Air conditioning is also a fashion show
'essential', especially during the summer. At any time of
year, attendees simply being too hot to enjoy the show
inside a venue is something fashion designers and event
organisers are anxious to avoid. There also needs to be a
comfortable temperature in the photographer's area, and
backstage, which is usually crammed with
models, dressers, the designer's team, and make-up
artists.

3. A variety of venuesAccording to the Daily Telegraph
newspaper, the fashion industry is worth over £20 billion
each year to the UK economy. The industry is said to
contribute as much as £40 billion when its wider
contribution is taken into account, including tourism and
related businesses. Some designers seek to outdo each
other, often holding their shows in the most unlikely
locations. In 2012, venues used for London Fashion week
include Battersea Power Station, The Royal Opera
House, The Old Sorting Office (New Oxford Street), and
The Old Eurostar Terminal (Waterloo Station).

4. The advantages of renting air conditioning

5. Adequate and reliable air conditioning is fundamental at
any fashion show venue. There are several benefits to
hiring air conditioning for event organisers:

6. - Hired units will always be serviced before being released
to event organisers. This means they will then work to
maximum efficiencies and be less likely to breakdown.

7. - Event organisers can always receive the newest unit
available, instead of purchasing dated equipment that
may not be as efficient.

8. - Experienced air conditioning hire personnel will know
exactly which unit will best serve each particular venue
and the ancillary equipment that may be required.

9. - Rented units are generally mobile, and therefore can be
moved around a venue as required

10. - There are no long-term storage issues: units can simply
be rented for fashion shows as and when required, with
the rental specialist collecting and returning them to their
depot once the show is over.

11. Planning is the keyAt a venue, whether a fixed system
needs extra capacity, or where there is no fixed system at
all, hired air conditioning is proven to be the ideal solution
and is best arranged by planning in-advance.

12. Getting in touch with an established air conditioning hire
specialist and discussing mobile unit options in advance of
a fashion show will bring peace of mind to the event
organisers.

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