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NGP VAN Netroots Shoot Out: Social Organizing
- 1. BUILDING THE PROGRESSIVE ACTION GRAPH NGP VAN’s Social Organizing Tool New Feature: Social Recruiter
- 10. Gamification FTW
- 13. NGP VAN + (SOCIAL RECRUITER * PROGRESSIVE COMMUNITY) = PROGRESSIVE ACTION GRAPH @NGPVAN @mliddell #NN2014 mike@ngpvan.com
Hinweis der Redaktion
- Hey, everyone, I’m Mike Liddell the GM of Digital at NGP VAN.
- First I want to just remind folks that NGP VAN works exclusively with the progressive community. Republicans can’t use our tools. That’s important because it’s what we believe in as a company but also because it’s also what let’s us build new tools and features like the one I’m about to show you.
- A couple years ago we launched Social Organizing, an award-winning tool that let’s users match their Facebook friends to the voter file…
- …and then allows campaigns to mobilize their supporters and encourage them to contact their friends who are in target universes.
- What we discovered though was that campaigns wanted more. It was helpful to know who was connected to who, but that didn’t necessarily mean anything. I might be friends with a co-worker on Facebook but that doesn’t mean I can convince them to give $25 to Wendy Davis for Governor
- Solution: What we’ve built and are beta testing with a few key clients are two new features that track not just who supporters are connected to, but who they can get to take action on behalf of a campaign or organization. The first one is called Social Fundraising, and tracks how effective a given supporter is at raising money from their friends.
- The next, and this is the one I want to demo today, is what we call Social Recruiter.
- Social Recruiter is simple – I set up a form with my own unique call to action…
- …send my unique link out to my friends and family…
- …and for everyone who ends up signing the form, I can earn points and badges.
- The key to the tool is that not only is this a great way to organically build an email list – but we’re also tracking the relationships between your supporters and who they get to take action directly in the VAN database - the same database that thousands of Democrats are using to organize every day.
- We call this data the action graph – it lets campaigns and organizations not only see which of their supporters are connected, but also which of their supporters has a proven ability to get their contacts to take action. As a campaign, I now know not just that Michelle Obama and Joe Biden have a connection to Barack Obama, but I also know Michelle has proven she can get Barack to take action. So if I want to get the president to show up my event, I know I need to ask Michelle to make that contact for me.
- So that’s Social Recruiter, just one of the ways we’re building the progressive action graph at NGP VAN. Thanks for the time.